In a new report on digital trends in 2010
When it comes to premium video on the Web, Hulu still rules. In the fourth quarter, the U.S. online audience watched 19.4 billin minutes of video on Hulu, which was twice as much as the how much viewers watched on the websites of the five major TV networks combined. Viewers watched another 9.7 billion minutes of online video on the websites of ABC, CBS… → Read More
Success in online video is relative to how much time, effort, and money you put into it. Andrew Baron of Rocketboom offers an (albeit self-serving) chart in a post updating the State of the Union for his startup and online video in general. I like this chart because it tries to compare the total capital poured into four different online video ventures and the total cumulative videos put out and… → Read More
With the recent rumor that Google’s YouTube unit was looking at acquiring video content company Next New Networks, it’s clear that anything can happen in the rapidly growing online video space. While some are shocked to see that Google may cross over and own content, the rumor does sound plausible. Loaded with nearly $25M in venture financing, it’s not quite the initial public offering… → Read More
When it comes to getting people to watch online videos from media sites, Google is still the largest source of outside traffic. Search drives views. But the second largest source of traffic is not Yahoo, Bing, or another search engine. It is now Facebook. According to a report on Online Video & The Media Industry put out jointly by Tubemogul and Brightcove, Facebook passed Yahoo in the… → Read More
Editor’s note: Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this guest post, Jeremy Allaire, founder and CEO of online video platform Brightcove, gives his view of where online video is going next year. Allaire’s last guest post for us was on the… → Read More
Editor’s note: The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo, a producer and distributor of premium video content.
Last week, Erick posted an article on TechCrunch titled “Industry Insiders Say Online Video Advertising Is Reaching A ‘Frenzy Point.’” It was a surefire way to get online video entrepreneurs excited, right? Not so fast.
The article quoted two CEOs… → Read More
With the flood, comes the feast. Advertising dollars are pouring into online video. Some of the largest online video ad networks are seeing revenue growth accelerating this quarter, and expect the fourth quarter to be even bigger. “Last year we grew 40%, this year we are growing 90%,” says Keith Richman, CEO of Break Media. He expects Break’s total revenues in the third quarter, which include… → Read More
You can hardly run into a media site these days that no longer includes online video (even we are getting ready to launch TechCrunch TV). But which kinds of media sites are getting the most views? In a joint report put out today by Brightcove and Tubemogul (embedded below), the non-YouTube sites seeing the most success with online video are those of the broadcast TV networks and Web-only media… → Read More
Are you a cord-cutter, or do you want to be? Have you had enough of paying your cable company through the nose for 800 channels, when all you really watch is maybe 20 or 30? With an increasing selection of high-quality TV fare coming online, more people are experimenting with ditching their TVs (or more accurately, their cable and satellite TV subscriptions) for online options such as Hulu… → Read More
As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and… → Read More
Party like it’s 1999?
Online video is where search was in 1999: a major part of the digital media ecosystem is desperately looking for a business model and a leading ad format. We know what happened in search, while the early leaders ditched search-as-a-business for portaldom, Google stayed the course and built a $200 billion company.
Search captures intent, video captures interest. Intent… → Read More
Here’s an interesting Q and A session with a panel of experts in the rich media industry — mostly online video – that took place last Tuesday at the Pacific Crest Technology Leadership Forum in Vail, Colorado. The members of the panel: Ron Bloom, CEO, MEVIO Mike Hudack, CEO, Blip.tv Steve Liddell, CEO, Panther Express Joy Marcus, General Manager, DailyMotion U.S. Perry Wu, CEO… → Read More
According to the LA Times, Sony “is preparing to launch an online video service through its game console PlayStation 3 as early as this summer” and “the service would include movies and television shows flowing from the Internet…” The service is thought to be similar to Microsoft’s Xbox Live or Apple TV, although it’d be somewhat more open in the sense… → Read More
Hulu, which has been throwing me the above 500 error all morning as I try to log in with my beta credentials, will be open to the public tomorrow. It’s tallied up about five million viewers in the past month, which is impressive for a site that hasn’t been open to just anyone yet. It’s got a pretty broad swatch of content partners, too, including Fox, NBC Universal, MGM, Sony… → Read More
Ah, that’s nice. YouTube users will now be able to download and install software that allows them the ability to upload multiple files at once — Windows-based YouTube users, that is (Mac version coming soon) — but more importantly in my eyes is the new video file size limitation. It’s gone from 100MB to 1GB. The length of your videos is still capped at 10 minutes but you… → Read More
Big fan of music videos? Of course you are. So you’ll be extremely pleased to know that Warner Music will be offering its entire catalog of music videos online for free. The label is working with digital services provider Premium TV to create online media hubs where viewers can watch clips and videos of their favorite artist. Warner is using video advertising as well so that they can cash in… → Read More