online video

  • First Legal Streaming Super Bowl A Success, But Audience Still Denied The Real Show

    First Legal Streaming Super Bowl A Success, But Audience Still Denied The Real Show

    Lately, we’ve been seeing more and more big television events come with an online streaming counterpart. Big sporting and televised events are showing up online, with the 2010 Olympics seeming to be one of the first big global events where both viewers and media publicly recognized the power and potential of carrying an event like that online. For the first time ever, the Super Bowl… Read More

  • How People Watch TV Online And Off

    How People Watch TV Online And Off

    At this point, video is just a regular part of the web. But how is it gaining on regular TV watching. Just in terms of audience reach, Nielsen estimates that almost 145 million people watch video online in the U.S., compared to about 290 million who watch traditional TV. So the penetration of online video is already about half of the overall TV-watching population. For all the video people… Read More

  • 12 Things That Won’t Happen In Online Video in 2012

    12 Things That Won’t Happen In Online Video in 2012

    There are no shortages of “predictions” articles, here I look at a dozen things that won’t happen in the world of online video in 2012, even though they should. 1)    We Will Have Standards and Definitions (No, we won’t) By the end of 2011, the online video industry didn’t yet have a common definition and standard for a video view.  It also wasn’t sure… Read More

  • Blip.tv Just Raised $6 Million, But Where Is The Audience?

    Blip.tv Just Raised $6 Million, But Where Is The Audience?

    Blip Networks, which operates Blip.tv, is raising more money. According to an SEC filing, the New York City company sold $6 million worth of stock beginning on December 22, 2011 in an offering that could expand to as much as $11.1 million. Presumably, this is part of a Series D offering, since Blip raised a $10 million Series C in May, 2010, almost 18 months ago. Blip is trying to become… Read More

  • Is Video The New Software?

    Is Video The New Software?

    VC (TechCrunch contributor) Mark Suster published an article on his personal blog about one of his portfolio companies, Maker Studios.  Other players in that space include The Collective and Fullscreen. While Mark is clearly rationalizing his investment, his reasoning is worth understanding. However, I could not help but wonder if one of the excerpts in this piece will make any difference… Read More

  • People Spend Twice As Much Time On Netflix Than On Hulu

    People Spend Twice As Much Time On Netflix Than On Hulu

    Netflix and Hulu are the two leading video streaming services on the Web when it comes to mainstream TV shows and movies. More people watch Netflix online than Hulu, and have since about 18 months ago. In November, 2011, comScore estimates that Netflix.com attracted 26.6 million unique visitors, versus 20.2 million for Hulu But a better metric to compare the two is how much time people… Read More

  • Twitvid Transforms Itself From Video Repository To Social Destination

    Twitvid Transforms Itself From Video Repository To Social Destination

    Up until now, Twitvid has been the largest repository of videos on Twitter other than YouTube. It’s essentially been the TwitPic of video, and it’s done a good job with 40 million video views per month and 12 million unique visitors. But people mostly come to Twitvid from social links, they don’t stick around. CEO Mo Al Adham wants to change that by turning Twitvid into a… Read More

  • Why Haven’t We Seen A Rollup Yet in Online Video?

    Why Haven’t We Seen A Rollup Yet in Online Video?

    Online video is booming and the are tons of small video companies across production, advertising, distribution, and technology.  Yet we have yet to see a serious attempt to roll up the industry.  The reasons, I submit, boil down to egos and greed. What is a Rollup? Historically, large private equity firms have “rolled up” various small companies in a given market through mergers… Read More

  • Online Video Ad Budgets Expected To Rise Sharply In 2012

    Online Video Ad Budgets Expected To Rise Sharply In 2012

    Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday. For… Read More

  • Livestream Refreshes Video Service: “Viewers Can Rewind While Its Live”

    Livestream Refreshes Video Service: “Viewers Can Rewind While Its Live”

    Livestream is unveiling a major upgrade to its live video service today. It won’t be fully rolled out until December, but you can see a preview of it here or watch the video below. The new player brings a few firsts to live video: an adaptive bitrate which can adjust dynamically based on the viewers bandwidth up to HD quality (720p); an instant playback DVR feature; a live blogging… Read More

  • Back To School: Hulu Serves More Than One Billion Video Ads In September

    Back To School: Hulu Serves More Than One Billion Video Ads In September

    comScore’s online video stats for September are in, and in today’s non-news, Google Sites again ranks as the number one source of online video views. Google Sites, which derives most of its traffic from YouTube, served 18.6 billion videos in September, which made up 47 percent of the 39.8 billion videos viewed on the Web last month. What’s more, Microsoft Sites and Viacom… Read More

  • 9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts

    9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts

    In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future.  One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million.  A year later, there was a 2009 estimate at $1.5 billion. According to the IAB, the actual number for video advertising in 2009 was $908 million (and grew to… Read More

  • Why TV Companies Couldn’t Care Less About Original Online Video

    Why TV Companies Couldn’t Care Less About Original Online Video

    Editor’s note: The following guest post was written by Ashkan Karbasfrooshan, founder and CEO of WatchMojo. The rise and proliferation of cable grew the total pie for television, leaving networks with bigger businesses even if their share of the pie shrunk. While the network-to-cable shift was evolutionary, the television-to-web transition is revolutionary. Nonetheless, TV’s… Read More

  • Yahoo Study Shows Online Video Watching Shifting To Primetime

    A new study by Yahoo (embedded below) shows that online video watching habits are shifting. People are watching longer videos and watching more at night during primetime. The chart above shows when people watch videos online. The blue line is today (2011) and the dotted line is two years ago (2009). The two lines show more than a 30 percent divergence during primetime. So what changed? Read More

  • Brightcove Streaming 700 Million Videos A Month; Granted Broad Patent For Online Video

    Brightcove Streaming 700 Million Videos A Month; Granted Broad Patent For Online Video

    Brightcove was issued a broad patent for the “Distribution of content,” which covers the basic features of a professional online video platform. Patent No. 7,925,973, which was applied for on August 12, 2005 by CEO Jeremy Allaire and CTO Bob Mason, describes some of the basic features of all professional online video players such as customizable players, digital rights management… Read More

  • ComScore: Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined

    In a new report on digital trends in 2010 When it comes to premium video on the Web, Hulu still rules. In the fourth quarter, the U.S. online audience watched 19.4 billin minutes of video on Hulu, which was twice as much as the how much viewers watched on the websites of the five major TV networks combined. Viewers watched another 9.7 billion minutes of online video on the websites of ABC… Read More

  • Which Is The Most Capital Efficient Online Video Startup Of Them All? (Hint: Rocketboom)

    Success in online video is relative to how much time, effort, and money you put into it. Andrew Baron of Rocketboom offers an (albeit self-serving) chart in a post updating the State of the Union for his startup and online video in general. I like this chart because it tries to compare the total capital poured into four different online video ventures and the total cumulative videos put out… Read More

  • The Year In Online Video Deals And What To Expect In 2011

    With the recent rumor that Google’s YouTube unit was looking at acquiring video content company Next New Networks, it’s clear that anything can happen in the rapidly growing online video space.  While some are shocked to see that Google may cross over and own content, the rumor does sound plausible. Loaded with nearly $25M in venture financing, it’s not quite the initial… Read More

  • Facebook Passes Yahoo To Become Second Largest Traffic Source For Videos On Media Sites

    When it comes to getting people to watch online videos from media sites, Google is still the largest source of outside traffic. Search drives views. But the second largest source of traffic is not Yahoo, Bing, or another search engine. It is now Facebook. According to a report on Online Video & The Media Industry put out jointly by Tubemogul and Brightcove, Facebook passed Yahoo in… Read More

  • Online Video In 2011: Connected TVs, Social Recommendations, And Standards Wars

    Online Video In 2011: Connected TVs, Social Recommendations, And Standards Wars

    Editor’s note: Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this guest post, Jeremy Allaire, founder and CEO of online video platform Brightcove, gives his view of where online video is going next year. Allaire’s last guest post for us… Read More