As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time hours continues to increase. And according to video ad startup TubeMogul, brands who serve advertisements during that time are seeing greater awareness and brand favorability for their products. → Read More
European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition — such as clickable Facebook Like buttons and photo galleries — is tapping into Microsoft’s Xbox Kinect gesture-based controller to push into the connected TV space. → Read More
A new startup called Clearstream says it’s time to tame the “Wild West” of online video advertising.
According to co-founder Brian Mandelbaum, the idea for the company came from his time at ad agencies including Razorfish and Saatchi & Saatchi. The problem, he says, is that there’s no good way to distinguish between the high- and low-quality ad placements. When you buy placement on a video… → Read More
In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future. One estimate, set in 2004, of the expected size of the US online video ad market by 2009 was $657 million. A year later, there was a 2009 estimate at $1.5 billion. According to the IAB, the actual number for video advertising in 2009 was $908 million (and grew to $1.4… → Read More
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