Skyscraper launched last year as a pretty straightforward blog advertising service with a focus on helping bloggers make money through direct ad sales. That’s still a main part of its business, and it is currently serving up more than 1.5 million ads every day, but as its co-founder Paul Burger told me last week, the company’s focus is slowly shifting to becoming a full-service blog monetization… → Read More
Imonomy, an Israeli startup which makes software that analyses webpages and automatically inserts relevant, copyright-free images to accompany the content, has closed a $400,000 seed round from a group of angel investors. Investors include Inon Axel, former CEO of Kasamba, Liron Rose, cofounder of AfterDownload, and Itai Levitan and Tal Shaked, partners at AfterDownload. → Read More
Corporate websites ranked as the top digital activity for marketing “success”, according to a new poll of U.S. marketers conducted by Gartner, beating marketing on social networks such as Facebook, Twitter and LinkedIn. Social media marketing, however, ranked as the next most important activity, equal in importance to online advertising. → Read More
The IAB has published its half-year sales report for Internet advertising in the U.S.: it’s come out to just over $17 billion for the first six months of this year, another record for online advertising. But after two years of steady increase, we’re seeing a slowdown in growth: the increase of 14% over the same period in 2011 is down from a 23% increase the year before. → Read More
Forrester Research earlier today put out its latest forecasts on online display ad spend, and the picture looks relatively positive for digital media: online display ad spend in the U.S. will reach $12.7 billion this year and will grow by 17% annually to be worth $28 billion by 2017, with CPMs almost doubling in that time to $6.64. But those numbers are still not big enough to offset declines in… → Read More
Samba Mobile, a UK startup founded in 2010 which incentivises ad-watching by offering free 3G mobile broadband for desktop PC, laptop and tablet users in exchange for watching video adverts, has raised just shy of £1m — £929,000 — in equity capital in its second round of angel investment. → Read More
When small businesses need to make investments in IT or other operations, it’s often the companies selling them the goods that help with financing solutions. Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to companies… → Read More
Editor’s note: James Gross is co-founder of Percolate, a marketing company with a mission to help brands create content at a social scale. Follow him on Twitter: @James_Gross.
There’s been much buzz around the term “native advertising” lately. And with the buzz has come a bit of backlash, and it’s been mostly from publishers who are looking at the native solutions for their sites and… → Read More
Editor’s note: Eric Wheeler is CEO and co-founder of 33Across. He brings 20 years of experience leading successful Internet businesses to 33Across.
Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how “adtech” companies would… → Read More
When it comes to revenue generation, online advertising may still be one of the smallest of all ad mediums, but it remains the fastest-growing, outpacing other non-print formats like TV, radio and cinema — as well as printed advertising formats like newspapers and magazines. New numbers out today from Nielsen, covering Q1 of this year, indicate that advertisers are spending 12.1 percent more on… → Read More
Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing.
Financial terms of the deal were not immediately disclosed; we’ve contacted both… → Read More
Hot on the heels of completing its acquisition of Findaproperty last week, Zoopla is increasing its online real estate inventory once again: it will operate the property portals for the UK daily newspapers the Independent, the Evening Standard, and the Evening Standard’s popular standalone property site (itself an offshoot of a printed supplement) Homes And Property, on an exclusive basis. All… → Read More
A lot of adtech startups have focused their attention on ways to improve the process of measuring, buying and delivering online ads, but here’s an example of a company getting some traction for a solution to gain a better sense of how a company’s online activities relate to what customers do to interact with the company offline: the UK-based AdInsight, which connects a user’s browsing history… → Read More
One week after Yahoo announced that it would lay off 2,000 employees, the company has now confirmed the second part of its restructuring: a reorganization that puts the company’s assets into three new business units — consumer, regions and technology, with at least one operation put to the side for a potential sale.
The announcement, revealed to the company in an all-hands meeting as well as… → Read More
It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust in Advertising Survey… → Read More
With all the developments we’ve seen in online advertising over the years, you’d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads.
A new report from YouGov, commissioned by mobile marketing company Upstream, spells out some of the problems: people feel like there are too many ads… → Read More
Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forecast from eMarketer puts online ad spending at $31.3 billion this year, up 20 percent. That is double the 10.5 percent growth rate it put out last December for 2011. The new forecast shows online ad spending reaching nearly $50 billion in 2015.
What is driving this growth is display advertising. → Read More
Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook. This percentage is up from 23 percent in the third quarter of last… → Read More
Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable
Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but… → Read More
As the online ad technology industry consolidates, it is becoming tougher for startups to stand out among the giants. The 500-pound gorillas like Google and Microsoft keep integrating in new technologies and selling themselves as a one-stop shop to ad agencies, publishers, and brand marketers. But a group of ad tech startups is in the process of creating a counterweight to all the consolidation… → Read More
Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market research firm also expects U.S. online advertising to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5… → Read More
Online advertising is showing healthy gains this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At this rate, the report estimates that online ad revenues for the full year should surpass the 2008 peak of $23.4 billion.
On a… → Read More
Local advertising is the great untapped market for the Web, and unlocking it is what is driving much of mobile and geo-targeted advertising these days. Think Google Places, Yelp, Craigslist, Foursquare, Patch, Citygrid, Gowalla, Yodle, Yext, and so on. How big is the local advertising pie and how much can Internet companies capture?
According to a brand spanking new forecast from market… → Read More
Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half of… → Read More
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