As we wrote earlier this year, OneRiot launched a social targeting service for mobile ads, that offers highly targeted ads within mobile apps. Similar to Klout’s social influence score, OneRiot has developed a “social interest score” to define mobile audience segments based on social interest categories.
With the new social targeting service, OneRiot allows advertisers to reach targeted audience
segments on mobile, from busy moms to tech influencers to sports guys to fashionistas. Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations. OneRiot’s audience profiles are created by mining and analyzing public big data social streams from services (i.e.Twitter). The company says that this data is derived from users that heavily engage with content on their mobile device that is relevant to their current social activity, including status updates, tweets, photos, advertising and more. → Read More
As we’ve written in the past, OneRiot recently switched its business model; shutting down its search portal and focusing exclusively on monetizing via its realtime advertising network. Today, the startup is launching a social targeting service for mobile ads, that the company claims offers highly targeted ads within mobile apps.
By way of history, OneRiot first ventured into the advertising world in 2009 with RiotWise, an ad format which places content in an emphasized position in their realtime feed. OneRiot also launched RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, and rolled out self-refreshing realtime trending ads and a self-service version of RiotWise. Currently, OneRiot CEO Tobias Peggs says the company is seeing 2 billion impressions per month across its network (for context, Google’s AdMob sees 2 billion impressions per day). → Read More
We wrote last week of realtime search startup OneRiot’s move to recharge its business model; shutting down its search portal and focusing exclusively on its advertising network. Prior to this shift, OneRiot had released a search API to allow partners to integrate realtime search into their applications. Today, the startup is announcing that it has transitioned its search partners to fellow realtime search engine Topsy.
It appears that the announcement is definitely a two-way deal. As part of the relationship, Topsy is using OneRiot’s realtime search ads, which will appear within the search platform’s website. Similar to OneRiot, Collecta and other realtime search engines, Topsy indexes and ranks search results based the conversations millions of people are having every day about each specific term, topic, page or domain queried. What differentiates Topsy is that it focuses slightly more on data from Twitter and also holds on to data forever. Topsy results are powered by influencers tweeting about content within the social web. → Read More
In the age of location updates, status updates, and tweets, it’s a wonder that more people aren’t out there stalking celebrities. I mean, people were doing that long before any of these services existed, and these new tools make it significantly easier. And now comes another new tool to make celebrity real time tracking even easier: JustSpotted.
Obviously, they’re not positioning the tool to be used for stalking. Instead, it’s meant to give fans an idea of what their favorite celebrities are up to at any given moment. Oh look, George Clooney is in Spain right now. Angelina Jolie is in France. And it’s being billed as a way for celebrities to better connect with their fans. → Read More
Realtime social search site OneRiot has had a tumultuous couple of months. In August, the company succumbed to layoffs and restructured its executive board, with Tobias Peggs, formerly President in charge of Strategy, Sales, Distribution and Marketing, taking on the CEO role. CEO and Tesla board Director Kimbal Musk left his role as CEO and became Chairman of the company. After a hard look at the future of the search company’s business, OneRiot is shutting down its realtime social search portal and will be focusing its efforts completely on its ad network.
While OneRiot says that realtime search is growing rapidly, it seems that its search portal wasn’t bringing home the bacon. OneRiot recently revamped its search engine has been indexing and ranking Likes and links shared by users on Facebook, Twitter, Digg and MySpace. As of today, the company will discontinue this search portal. → Read More
Social search site OneRiot just announced layoffs and staff restructuring on its company blog, in a post entitled “Welcome to the future, it’s coming fast.”
Now, being agile also necessitates making some tough decisions too, if they are the right thing for the company right now. Unfortunately, today, we have had to let a handful of well respected colleagues go. This is a pragmatic decision based on a strategically focused go-forward plan for the company. It’s in no way a reflection of the talent of the people concerned.
Real time search engine OneRiot is now tapping into Google Buzz. So now, content shared on Buzz will now be indexed in realtime search results available through OneRiot’s API and the the third party developers who build apps on top of the search engine’s API.
Realtime search results will now be incorporating what is being shared most by Buzz users. This also means that the 150 partners that use OneRiot’s search API will also now see content shared by Buzz users. And OneRiot will be incorporating Google Buzz into its Trending Topics Engine, which finds hot topics by analyzing the realtime conversations across Twitter, Facebook, MySpace, and Digg. → Read More
Unsurprisingly, real time search engine OneRiot is now tapping into Facebook’s recently launched Open Graph API. So now, actions made by Facebook users who publicly share links on their profiles or like stories across the web will now be indexed in realtime search results available through OneRiot’s API and the the third party developers who build apps on top of the search engine’s API.
To date, OneRiot, which just revamped its search engine, has been indexing and ranking links shared by users on Twitter, Digg and MySpace. Last month, OneRiot rolled out a small bucket test on its site to test the addition of Facebook shares/likes and now the startup is opening this data stream via the API for the developer ecosystem to innovate with. → Read More
It was almost exactly a year ago when OneRiot launched its realtime search engine. At the time, the playing field was much different. “Realtime” was just emerging as a hot buzz word, and Twitter had about half of the features that it has now. Facebook had just started going realtime, and I’d argue that FriendFeed was still the actual king of realtime (obviously, this was before Facebook bought them). A lot has changed in a year.
Today, OneRiot is rolling out a major revamp of both its site and some of its underlying architecture. The site itself looks much nicer and is better organized (sort of like a realtime Techmeme, in a way), but OneRiot’s site is just a fraction of what they do. That’s why the underlying architecture elements are much more interesting. In particular, OneRiot is today launching a new Trending Topics Engine, which it says is the fastest and most complete way to find the best things being shared on the web. → Read More
Last year, OneRiot ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. The search engine also launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, that has since been integrated into the search engine’s API. And the startup recently launched self-refreshing realtime trending ads. Today, the realtime search company is taking RiotWise self-service, meaning any advertiser can now create campaigns using OneRiot’s ad network.
OneRiot’s RiotWise system automatically matches an advertiser’s relevant content to trending topics on web. The platform is powered by OneRiot’s proprietary Trending Topics Forecast Algorithm (TTFA), which attempts to predict what topics will trend before they blow up on Twitter or Facebook or Google Trends. Given the “realtime relevance” of ads seen by users, OneRiot says the the click through rate is typically 3 to 4 times industry norms. → Read More
Last summer, realtime search engine OneRiot was one of the first engines to debut an API to allow developers to integrated OneRiot’s search results into their applications. Less than a year later, OneRiot is seeing 97 percent of its total searches coming through its API. Today, OneRiot is rolling out a new version of its search API, which includes support for for RiotWise, OneRiot’s ad network, enabling developers to make money off of search results. Additional new features include the ability to deliver vertical and domain-specific search experiences for their users.
OneRiot originally opened its free search API to web developers in June 2009. The startup says the API is now powering hundreds of millions of searches for a growing number of partners. Partners include social messaging apps (e.g. Digsby), browsers (e.g. IE8), mobile apps (e.g. ÜberTwitter), large consumer websites (e.g. Guardian.co.uk) and, other search engines (Yahoo and Microsoft). Currently OneRiot has 105 API partners in total. → Read More
OneRiot’s recently ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. A few weeks ago, the realtime search engine launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web. And today, after partnering with select iPhone Apps, Twitter Clients and Search Engines (Including UberTwitter and Digsby), OneRiot’s Realtime Ad Network, RiotWise, is now available to all developers.
RiotWise’s ads are comprised of content that similar to within Google, are served up via keywords being searched for. But unlike Google, advertisers aren’t bidding on keywords. Instead, content producers strike a deal with OneRiot to place their content in an emphasized (but clearly labeled) place in their realtime feed within the search engine. In the end, OneRiot’s ambitions are to help the content producer improve click-through rates by sending highly-targeted readers whose intent is to find specific content. → Read More
Taptu, the mobile search engine, announced a partnership with OneRiot last month to provide real time search results in their mobile-friendly web site. This worked from any mobile client, not just the iPhone. But one of the points of using a smartphone is the use of native applications. Today Taptu announced that they’ve rolled the real-time search results into their iPhone app. → Read More
We recently wrote about OneRiot’s foray into the advertising world, RiotWise, which places content in an emphasized position in their realtime feed. Because people are becoming more and more interested in realtime search and getting access to information that is going on right now, OneRiot believes in the strong potential of serving relevant ads beside results. Today, the realtime search engine is launching RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web.
RiotWise will match trending topics with display ads that are highly relevant to the same topics within an application such as a Twitter client or iPhone app. OneRiot says the “realtime relevance” results in a higher click through rate on the ads. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm. → Read More
MySpace is today launching a brand new suite of APIs that will allow third-party developers to tap oodles of data that gets published on the social network, in real-time, on the fly. MySpace COO Mike Jones debuted the new set of APIs on stage at the Le Web conference this morning, showcasing some initial services from launch partners.
The most important one to debut today is the Real-Time Stream API, which allows the full MySpace activity stream to be pushed to third-party websites and apps in, yes, real time. The API includes granular filters that allows developers that leverage it to exercise full control over the amount of data that gets pushed out. → Read More
Taptu, the mobile search engine, is announcing today that they’re using the OneRiot search API to provide realtime search results to mobile devices at their touch-friendly mobile web page. The realtime search results will eventually make their way into the Taptu iPhone app. Full press release inside! → Read More
Not wanting to be left completely behind, Yahoo will soon launch their own real time search engine too. But unlike Microsoft and Google, they won’t be partnering with Twitter and Facebook directly for the data (perhaps memories of their ill-fated blog search engine from 2005 linger). Instead, we’ve heard, they’ll work with one of the existing real time search engines. If our source is correct, that partner is OneRiot, and the product will launch very soon.
There isn’t much more to say about this right now. We’ve reached out to both Yahoo and OneRiot for comment and await their reply. The look of the Yahoo search results may look similar to the OneRiot/WebMynd Firefox plugin that adds real time results to the side of normal Google search results – it certainly makes sense to keep the results separated. See image below.
OneRiot has raised $27 million to date in venture capital. → Read More
If you’re reading this, you clearly use the Internet. And if you use the Internet, you clearly know Google AdSense. It’s pretty much everywhere (even on this site in places). But as much as Google would like you to believe they are serving up ads that users want to click on because they are relevant, these are still ads, and most people do not want to click on them. OneRiot’s new product, RiotWise, has an interesting spin on relevant ads.
You see, RiotWise’s ads are only ads in the sense that someone is paying to place them in a certain highlighted position on the page. But in fact, all of these “ads” are content. And I don’t mean content like the homepage of a website, I mean stories/posts/articles about a particular topic. Just as with Google, these are served up via keywords being searched for. But unlike Google, advertisers aren’t bidding on keywords. Instead, content producers strike a deal with OneRiot to place their content in an emphasized (but clearly labeled) place in their realtime feed. → Read More
It’s the battle of the real-time search APIs. This morning Collecta released an API in beta for developers who want to integrate real-time search results into their Web apps. To try to spark interest in the API, it has put up a ChallengePost offering a 15-inch Macbook Pro (retail value $1,699) to whoever comes up with the best mashup. Meanwhile, competitor OneRiot is trying to steal Collecta’s thunder with its own ChallengePost offering $1,500 to the developer that can come up with the best real-time visualization using its API, which it launched publicly back in July.
The battle for the most developer buzz and engagement is worth more than $1,500 to each company. In fact, OneRiot’s early lead in real-time search is precisely because of the growing adoption of its API among other Websites, browser add-ons, and apps. → Read More
While there have been many real-time search engine launches over the past few months (Scoopler, Topsy, Collecta, CrowdEye), most of them so far have fizzled (see Google Website Trends chart above). After an initial burst of curiosity, interest tends to dive. One exception, however, is OneRiot, which appears to be gaining some early traction in the real-time search race.
This race has just begun, of course, and other real-time search startups are chasing hard. But OneRiot is already serving up results for more than one million search queries a day (see chart below). → Read More
