Olympic Games

Why the Olympics should add esports

The international games are one of televised sports’ marquee events, and esports companies hope to earn a seat at the grown-up's table.

Canada, Australia pull athletes out of Olympics, as the IOC says it will consider postponing Tokyo Games

The Canadian Olympic Committee announced that it will not send athletes to the Tokyo Olympic Games, as the International Olympic Committee weighs a decision on whether or not to postpone the event dur

Nike is making footwear to improve athletes’ efficiency for the Tokyo Olympics

All it takes to win a gold medal at the Olympics is the best performance on the day of the event. To that end, Nike introduced innovation-led products with proven performance-enhancing results.

Waymo and Renault to explore autonomous mobility route in Paris region

Waymo and Renault are working with the Paris region to explore the possibility of establishing an autonomous transportation route between Charles de Gaulle airport and La Défense, a neighborhood just

Meet the robots Toyota is bringing to the 2020 Tokyo Olympic Games

Tokyo’s 2020 Summer Olympic and Paralympic Games are fast approaching, and Toyota is playing a key role in on-site mobility and transportation. The Japanese automaker has unveiled five robots it

This is one way Toyota plans to shuttle people around during the 2020 Olympics

When thousands of people converge on Tokyo for the 2020 Olympic and Paralympic Games, the city’s infrastructure will be tested. Toyota is getting into the mix to handle some of the ways people w

Apple will sell limited edition Apple Watch bands for the Olympics as sales stall

Are you ready for the performance-enhancing drugs TV special called the Olympic Games? It looks like Apple is ready for the marketing branding extravaganza as the company is releasing limited edition

What’s Driving Facebook’s Olympics Deal With NBC? A Battle With Twitter For TV Presence

Facebook and NBC are expected to announce a partnership today for the London Olympic Games. In short, Facebook users will be reminded to watch NBC’s coverage and NBC viewers will be reminded to join