Old Spice

  • Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites

    Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites

    After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is back with another campaign that proves their ad team is one of very few that can repeatedly and intentionally make things that go viral. This time around, it’s prank websites. Read More

  • When Memes Collide: Will Old Spice Blend?

    I’m positive you know about the “will it blend” meme, a viral marketing campaign / infomercial series for a line of blenders starring Tom Dickson, the founder of Blendtec. I’m also quite positive you know about the amusing commercials and brilliant online marketing campaigns centered around the Old Spice Man. Well, for your Tuesday entertainment, here’s what… Read More

  • Google CFO: Old Spice Is The Future

    You know you’ve got a viral marketing hit on your hands when the CFO of Google mentions it in an earnings call. Yes, I am talking about the Old Spice YouTube Tweetathon where the bare-chested Old Spice Man addresses people on Twitter via personalized commercials on YouTube . At the tail-end of a long, very long, 90-minute earnings call in which I dozed off at least three times, Google… Read More

  • Old Spice Man Answers Tweets On YouTube—Ropes In Kevin Rose, Alyssa Milano, And Justine Bateman

    Old Spice Man Answers Tweets On YouTube—Ropes In Kevin Rose, Alyssa Milano, And Justine Bateman

    What if commercials really did talk to you? What if a familiar spokesperson addressed you by name and responded to your thoughts and feelings. In what is definitely one of the more creative social media ad campaigns in a while, Old Spice is doing just that. Its shirtless, muscled spokesman, the Old Spice Man, is shooting YouTube videos in response to people’s Tweets. Many of these… Read More

  • Secrets of the Old Spice commercials, volume 2

    http://g4tv.com/lv3/47171
    By now you must be familiar with Isaiah Mustafa, the man from the Old Spice commercials. You know… the man. After the last commercial hit, dissecting it second by second was a fun pastime until Leo Laporte talked it over with the creators and we were all slightly flabbergasted at the amount of craftsmanship that had gone into it. The same thing has happened now… Read More