I’m positive you know about the “will it blend” meme, a viral marketing campaign / infomercial series for a line of blenders starring Tom Dickson, the founder of Blendtec. I’m also quite positive you know about the amusing commercials and brilliant online marketing campaigns centered around the Old Spice Man.
Well, for your Tuesday entertainment, here’s what happens when they collide. → Read More
You know you’ve got a viral marketing hit on your hands when the CFO of Google mentions it in an earnings call. Yes, I am talking about the Old Spice YouTube Tweetathon where the bare-chested Old Spice Man addresses people on Twitter via personalized commercials on YouTube .
At the tail-end of a long, very long, 90-minute earnings call in which I dozed off at least three times, Google CFO… → Read More
What if commercials really did talk to you? What if a familiar spokesperson addressed you by name and responded to your thoughts and feelings. In what is definitely one of the more creative social media ad campaigns in a while, Old Spice is doing just that. Its shirtless, muscled spokesman, the Old Spice Man, is shooting YouTube videos in response to people’s Tweets. Many of these are… → Read More
http://g4tv.com/lv3/47171 By now you must be familiar with Isaiah Mustafa, the man from the Old Spice commercials. You know… the man. After the last commercial hit, dissecting it second by second was a fun pastime until Leo Laporte talked it over with the creators and we were all slightly flabbergasted at the amount of craftsmanship that had gone into it. The same thing has happened now with… → Read More
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