Offerpal Media has just announced that Mihir Shah has been named president and CEO, while chairman and former CEO George Garrick has been named executive chairman. This is Offerpal’s third CEO in a year; Anu Shukla left the company last November following the Scamville drama and was replaced with former Mochi Media CEO George Garrick.
Shah was the company’s chief revenue officer and joined… → Read More
Last week, Offerpal Media announced that, as a direct result of Facebook transitioning games and applications from their proprietary currencies to the newly-launched Facebook Credits and partnering with rival Trialpay, the company saw itself forced to lay off people who worked on its Facebook monetization initiatives.
Today, the company is launching a new product that should make it clear it… → Read More
If you’re reading into the OfferPal layoffs story that the ‘offer wall’ model itself is what is stuttering, think again.
With $1M in funding under its belt, Israeli MATOMY is announcing today the ‘Engage Bar‘, an offer wall based JavaScript widget that I expect many publishers will clamor for.
If you’re an offer wall hater though, start sharpening your pitchfork. → Read More
Facebook is steadily converting partners like Zynga away from their home grown payment product to Facebook Credits. And to date there’s just one alternative for users who want to complete offers like getting a Netflix subscribtion in exchange for Farmville credits, or whatever – Trialpay. Offerpal, one of the largest offer providers, is responding to that decision. With layoffs.
In an open letter… → Read More
As gaming on social network grows by leaps and bounds, there’s been a proliferation of startups that are helping game developers monetize by offering virtual currency deals in conjunction with advertisers. Offerpal, gWallet, Cherry Deals and others all partner with both developers and advertisers to offer virtual currency deals within games. Today, Boomerang Networks is entering the arena with… → Read More
Well that didn’t take long. We outlined the not-so-ethical ways that the big social gaming startups are generating revenue through lead gen scams and subscriptions through a series of posts over the last week. Starting with Social Games: How The Big Three Make Millions and Scamville: The Social Gaming Ecosystem Of Hell. We also threw in some comments by other companies and a former scammer, and a… → Read More
A big part of the debate about the lead gen scams plaguing Facebook and MySpace via social games is over how much money is being made on these “offers.” Zynga, by far the most successful at building and monetizing these games, is now telling us exactly how much – 1/3 of total revenues, according to Andrew Trader, a co-founder of Zynga:
Andrew Trader, co-founder of Zynga, said the company makes… → Read More
Offerpal Media, an advertising platform concentrated on helping developers monetize social networks by offering virtual currency in exchange for participating in ‘offers’ like online surveys, has filed suit against Kickflip, the company behind the Gambit payment engine.
As first reported in GigaOm, the suit alleges that Kickflip temporarily used Offerpal’s services for the purpose of stealing… → Read More
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