Tapjoy (formerly known as Offerpal Media) has raised $21 million in new funding led by Rho Ventures, with D. E. Shaw Ventures, InterWest Partners and North Bridge Venture Partners participating in the round. The latest investment brings the company’s total funding to over $40 million.
Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date.
The company helps applications like Tap Tap Revenge… → Read More
In our Scamville series of posts last October we exposed the massive user fraud occurring Facebook and MySpace social games. Fake quizzes tied to long term mobile subscriptions, malware-laden toolbar downloads and other scams were the center of the controversy. The industry did a lot of talking in the wake of those posts and some long term changes have been made. For the most part, for example… → Read More
Offers from just eight companies are included: Netflix, Discover Card, Blockbuster, HSBC Direct, Gamefly, Book of the Month Club, SnapFish and The New York Times. More will be added over time, each to be reviewed first by Zynga employees for… → Read More
This was inevitable, particularly after this video surfaced. Sacramento based law firm Kershaw, Cutter & Ratinoff, LLP is investigating complaints about unauthorized charges imposed social network users who were mislead into accepting offers of dubious quality. Among those being investigated: Facebook, MySpace, Zynga, RockYou, Offerpal Media, SuperRewards and many others.
Yesterday Offerpal Media changed CEOs. Cofounder Anu Shukla, who just last week denied that her company engaged in any questionable advertising on social gaming applications, was replaced by veteran startup executive George Garrick. For all the background, see our Scamville post and the related updates at the end.
Garrick, who has been the CEO of Offerpal for less than 48 hours, is already taking… → Read More
Offerpal Media, the central character in the Scamville drama, is changing CEOs. Anu Shukla is no longer the CEO of the company she cofounded. Veteran executive George Garrick, most recently the CEO of Mochi Media, is now the CEO of the company.
From the press release quietly announcing the change:
Offerpal Media, the leader in virtual currency monetization for online games, virtual worlds and… → Read More
Facebook is a famously difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 cents, has only paid out a little more than $8 million total to application developers since it launched a year ago. Yet AllFacebook claims: There’s a… → Read More