Tapjoy (formerly known as Offerpal Media) has raised $21 million in new funding led by Rho Ventures, with D. E. Shaw Ventures, InterWest Partners and North Bridge Venture Partners participating in the round. The latest investment brings the company’s total funding to over $40 million.
Following the Scamville drama in 2009, Offerpal went through a significant transition. The company is on its … → Read More
Last week, Offerpal Media announced that, as a direct result of Facebook transitioning games and applications from their proprietary currencies to the newly-launched Facebook Credits and partnering with rival Trialpay, the company saw itself forced to lay off people who worked on its Facebook monetization initiatives.
Today, the company is launching a new product that should make it clear it… → Read More
In late 2009 we wrote about Tapjoy’s evolution from a mobile app developer to a mobile app monetization platform.
Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date.
The company helps applications like Tap Tap Revenge… → Read More
In our Scamville series of posts last October we exposed the massive user fraud occurring Facebook and MySpace social games. Fake quizzes tied to long term mobile subscriptions, malware-laden toolbar downloads and other scams were the center of the controversy. The industry did a lot of talking in the wake of those posts and some long term changes have been made. For the most part, for example… → Read More
Yesterday Zynga added offers-for-currency back into its popular Facebook and MySpace games after a two month suspension following the Scamville saga..
Offers from just eight companies are included: Netflix, Discover Card, Blockbuster, HSBC Direct, Gamefly, Book of the Month Club, SnapFish and The New York Times. More will be added over time, each to be reviewed first by Zynga employees for… → Read More
This was inevitable, particularly after this video surfaced. Sacramento based law firm Kershaw, Cutter & Ratinoff, LLP is investigating complaints about unauthorized charges imposed social network users who were mislead into accepting offers of dubious quality. Among those being investigated: Facebook, MySpace, Zynga, RockYou, Offerpal Media, SuperRewards and many others.
It’s ScamVille, the… → Read More
Yesterday Offerpal Media changed CEOs. Cofounder Anu Shukla, who just last week denied that her company engaged in any questionable advertising on social gaming applications, was replaced by veteran startup executive George Garrick. For all the background, see our Scamville post and the related updates at the end.
Garrick, who has been the CEO of Offerpal for less than 48 hours, is already taking… → Read More
Offerpal Media, the central character in the Scamville drama, is changing CEOs. Anu Shukla is no longer the CEO of the company she cofounded. Veteran executive George Garrick, most recently the CEO of Mochi Media, is now the CEO of the company.
From the press release quietly announcing the change:
Offerpal Media, the leader in virtual currency monetization for online games, virtual worlds and… → Read More
ShopIt, a social commerce platform that enables people to set up an online store and sell goods through a variety of social networking services, has finished integrating its recently acquired Triana Global publisher network and relaunching it as ShopIt Media, another social advertising platform.
Like many others, Triana Global claims to have been one of the first ad networks that started… → Read More
Facebook is a famously difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 cents, has only paid out a little more than $8 million total to application developers since it launched a year ago. Yet AllFacebook claims: There’s a… → Read More
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