We’ve written several times about Israeli startup NuConomy’s compelling analytics offerings that aim to help publishers, advertisers and users better understand and engage with the social web. The platform’s software continually monitors every aspect of a site’s traffic and user behaviors and highlights the most important things for companies to act on in realtime. We are told by a reliable source that NuConomy is being acquired by public company LivePerson, which is an online marketplace for expert advice and information. We hear the acquisition price is around $3 million, which is about the same amount investors put into the company. Israeli news site The Marker wrote about the rumored acquisition here (the article is in Hebrew).

Founded in 2006 in Israel, NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed a Series A Round financing in 2008 from WPP Group (the company has since relocated its headquarters to San Francisco). We hear that advertising giant WPP was in negotiations to acquire the startup but the deal fell through. Unfortunately, with the $3 million pricetag, it doesn’t look like NuConomy’s investors made any money.

LivePerson is acquiring NuConomy for its intellectual property, which includes powerful targeting technology. LivePerson had previously purchased Israeli startup Kasamba.com for $40 million in June of 2007.

The tool set is designed specifically for publishers, advertisers and users to better understand and engage with the social web. The platform boasts a data mining engine which continually monitors every aspect of site traffic and user behaviors and automatically highlights the most important things for companies to act on. The main goal is to make web analytics reporting proactive and shorten the time between aggregating and analyzing data, drawing conclusions and taking actions based on the collective intelligence.

NuConomy’s innovative metrics measure the social elements of digital media, including Flash, AJAX, and Silverlight applications, along with page views, unique visitors, and other traditional metrics. NuConomy also features a two-way API that dynamically changes sites based on current metrics and insights, including the ability to show ads or push specific content relevant to a user’s interests.

NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed its A Round financing in 2008 from WPP Group.

Kampyle has integrated its user feedback management platform into Google Analytics and Nuconomy to provide side-by-side analysis of user feedback and website analytics.

Since the launch of its platform last March, Kampyle has been implemented by over 1,500 websites whose users have generated over 100,000 feedback messages collectively. The company claims that small sites average one to five feedback messages per day, medium sites average 20-30, and large sites average 50-1,000. Kampyle presents the most value to these large sites, which must manage their feedback effectively or drown in a sea of suggestions.

Kampyle naturally got the idea to integrate into website analytics from user feedback. The startup found that users would often keep two browser tabs open at once: one for Google Analytics and one for its own dashboard. Tracking analytics and feedback side-by-side allows website owners to keep a closer eye on usage patterns and quickly identify technical and usability issues. The integration is also meant to help with A/B testing and the measurement of other changes to a site, such as the addition of new pages or sections and how they affect user behavior.

Kampyle has been integrated into Google Analytics by way of a greasemonkey script. Publishers must install a Firefox Add-on to enable the functionality (no other browser is supported at this time). The integration with Nuconomy, a next generation web analytics platform, is far “cleaner” since both companies are in Yossi Vardi’s portfolio. The two companies worked out a private API that enables users to view feedback messages related to particular pages and then hop over to analyze engagement and interaction analytics for the same pages in Nuconomy.

Beyond these integrations, Kampyle has also added 60 language translations to its feedback form. Forms created in English can now be instantly deployed in French, German, or any of the other available languages. A greater degree of customization is also now available with categories, sub-categories, colors, icons and feedback button styles.

Want to talk to the people visiting your blog in real time via a chat request? That’s just one of the features of new stats/analytics startup Woopra. Think Google Analytics or Nuconomy, but in real time.

The product includes real time statistics (“tiny details on every single visit and/or visitor, where they came from, what pages they visited what keywords they used etc.”), chatting with users on the site at any time (and tagging them for future identification). Cali Lewis interviewed the founder at Wordcamp Dallas today. The video demo is below (and is significantly better than the officially-worst-demo-video-ever produced by the company).

Woopra is currently in private beta and will only take blogs with less than 10,000 page views/day. Like Google analytics and most other hosted analytics services, integration occurs via a javascript addition to the sites you want to track. The evolution of analytics condinues (I still remember the days of MeasureMap, which was awesome when it actually worked).

But Nuconomy is also approaching analytics in a new way to try and put more meaning into the data that is thrown back at users, meaning that in many ways it will be more useful than even those hugely expensive alternatives. Dan Farber took an early look at them last year and wrote a little bit about the approach. In general, though, they’re moving beyond the simple page view model to measure different types of activities. And they are digging a lot deeper on both the user side and contributor side.

Beyond The Page View: Correlation and Contribution

For example, Nuconomy is designed to consider the impact of widgets, Ajax, Flash, mobile, etc., which don’t generally show up in page view metrics. And they are also measuring everything on both a contributor level (think analytics by author in a blog) and user level (people on the site).

Correlation is a big party of Nuconomy, which shows how things on the site affect other things. Do more posts/articles mean more page views? Does one author get more comments but less page views? How do photo uploads affect the number of comments? And so on. See image above for how it is presented.

Another feature that helps sites measure contributors is a ranking formula, set by the publisher. Page hits, ratings, comments and other metrics can be weighted differently to come up with an overall algorithm to compare authors.

Two Way API

Nechmad says that existing analytics services don’t do anything to help sites make changes, or provide direct input into decisions. Possibly Nuconomy’s most important feature is a two way API, allowing your site to make changes automatically depending on input from the service. Today humans have to view the data, analyze it and then make changes based on that. With Nuconomy, changes can be made without humans slowing things down.

New Funding

Nuconomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker. Today they announced another round, estimated at $3 million, from WPP.

Nuconomy is currently in private beta, although it is being tested by some of the largest portals and publishers in Israel. They are opening up another 400 slots for beta testers today. Integration is through the API or via a simple java embed. They are also planning to release a WordPress plugin in the next month or so. During the beta period Nuconomy is free. Eventually they will charge a small fee for sites with more than a couple of million unique visitors per month.

The general public is invited to parts of the show. more information is available on this website, including speakers.

Participating startups include 5min, Plymedia, AllofMe, Nuconomy, ClickTale, blogTV, Sportingo, PicScout, Qoof, 8hands, Velingo, Innovid, Semingo, PageOnce and Journeys.

I moderated a panel at the event last year. Highlights from that panel and the event in general are in the video below.