Welcome to future world, first stop: wallets. Nooka makes some of our favorite watches an now they’re making what amounts to a wallet for space explorers. Made of soft silicone, it is wear and water resistant and infinitely expandable. It comes in five colors and costs $35.


Before you say $35 is too much to pay for a wallet, let me tell you who this is for. If you’re trying to reduce your wallet load – maybe down to a credit card, a drivers license, some business cards and some cash – this will do the trick. It’s not for the old-fashioned. The pockets let you organize things quite quickly and easily and unless you have a big wad of cash (who does in these trying times) you’re not going to miss the room for all your bills.

That said, I enjoyed using it over the past few weeks. I kept my business cards and Metro card in it and it rode shotgun with my wallet. The silicone was a little too slippery sometimes – it would pop out of my pocket – but on the whole it’s a cool design and a cool idea.

Is it for you? If you like bright colors and need a new wallet, consider it. If you’re more a meat sandwich in the woods on a brisk morning kind of guy, maybe give it a pass.

Product Page: Nooka AO

Nooka is one of our favorite brands and these guys created a new way to try on a Nooka watch at home. By using augmented reality technologies – albeit technology that may not work quite yet – you can try on any watch just by putting on a specially coded bracelet. The system senses the position of your hand and lets the Nooka watch appear in 3D right on your wrist. It’s honestly an amazing idea and someone better patent it before Trojan and Victoria’s Secret get their hands on it.

We’ve seen a few of these, including Avatar toys that come to life on your screen, but never have I seen them shown in such a compelling and fascinating manner. If you were flipping through a magazine would you stop and take a photo of a little bug in the corner of the page or are you more likely to peel of a intriguing watch and go to a website to see something even cooler?

AR is finally getting to a point where the uncanny valley has finally been reached. Expect amazing things in just the next few years.

Thanks, Dr. Mark Wright

Good afternoon, chaps. Do you feel underdressed, under-accessorized, and smelly? Nooka has something nice for you. Our buddies over there are giving out a new Nooka Watch (your choice), a Nooka Belt (shown above), and the new Nooka fragrance.

That’s right: you can smell like a Nooka.

So you’ve got the scent, which smells like the future, a belt (of your choice), and watch (of your choice). Your mission? Head over to the site and pick out a belt color and watch. Then comment below with your choices. Then sit back and wait to become the mack-daddy of your gold farm.

The NookaNooka story from Release the Hounds on Vimeo.

I am a huge Nooka watch fan and and it’s fun to see what they’ve been up to lately, especially on the marketing front. This little video features the new Nooka mascot, a wee fellow who looks like some kind of Chinese mooncake god.

Heck, you can even buy the little guy, named NookaNooka, and put him on your mantelpiece next to your action figures. He costs $25 and is on pre-order.

via Hodinkee

Sometimes I hear people complain about Tokyo Flash watches being too abstract and unreadable but I think this new watch from Japan sets the bar even higher.

The time on the so-called NOOKA YOKOHAMA TRIENNALE LIMITED MODEL is very hard to read. And that’s probably part of the big idea of the watch, which has been designed by Nooka in collaboration with the organizers of the Yokohama Triennale, an art exhibition.

The watch’s top row shows the hours from 1 to 6, the one below that displays 7-12, followed by minutes (1-59) and seconds (1-59). So in the picture above, it’s 10:31 and 33 seconds am. Or something like that.

Unfortunately, the watch is Japan-only (limited to 500 units, price: $230).

Via Gizmodo Japan

Matthew Waldman at Nooka made some limited edition glow-in-the-dark versions of his watches for Kanye and tried to give them to him but was rebuffed for not understanding the “back stage pass.”

Check out Matt’s comments below… he explains the whole thing. We’re morons.

They’ll probably be making these in a limited edition for sale soon, so keep an eye Nooka.com. The new rubber line is great and comes in lots of excellent colors. Check out the cobalt blue.

They also said Rihanna dance number sucked dance number was kind of weird. Who knew?

I’ve been clearly failing our dedicated watch readers with my coverage of odd and sexy designs. Take the Nooka Zirc for example. It has a 45mm face with a 22mm band and looks like a Dick Tracy watchphone — but isn’t. The dots show the hour and the long bar shows the minutes. It’s $350 but trust me, Matt Waldman makes a mean watch.

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