Welcome to future world, first stop: wallets. Nooka makes some of our favorite watches an now they’re making what amounts to a wallet for space explorers. Made of soft silicone, it is wear and water resistant and infinitely expandable. It comes in five colors and costs $35. → Read More
Nooka is one of our favorite brands and these guys created a new way to try on a Nooka watch at home. By using augmented reality technologies – albeit technology that may not work quite yet – you can try on any watch just by putting on a specially coded bracelet. The system senses the position of your hand and lets the Nooka watch appear in 3D right on your wrist. It’s honestly an amazing idea and someone better patent it before Trojan and Victoria’s Secret get their hands on it.
Click through for video. → Read More
Good afternoon, chaps. Do you feel underdressed, under-accessorized, and smelly? Nooka has something nice for you. Our buddies over there are giving out a new Nooka Watch (your choice), a Nooka Belt (shown above), and the new Nooka fragrance. That’s right: you can smell like a Nooka. → Read More
I am a huge Nooka watch fan and and it’s fun to see what they’ve been up to lately, especially on the marketing front. This little video features the new Nooka mascot, a wee fellow who looks like some kind of Chinese mooncake god. → Read More
Sometimes I hear people complain about Tokyo Flash watches being too abstract and unreadable but I think this new watch from Japan sets the bar even higher. → Read More
I’ve been clearly failing our dedicated watch readers with my coverage of odd and sexy designs. Take the Nooka Zirc for example. It has a 45mm face with a 22mm band and looks like a Dick Tracy watchphone — but isn’t. The dots show the hour and the long bar shows the minutes. It’s $350 but trust me, Matt Waldman makes a mean watch. Product Page → Read More
