Enterprise cloud storage provider Nirvanix is adding more money to its coffers and putting an experienced executive at the steering wheel. The company has secured an additional $10M, bringing its total of capital raised to $45 million.

The capital infusion comes from primary investors Intel Capital, Mission Ventures, Valhalla Partners, and Windward Ventures.

In addition, Nirvanix has announced that it has appointed Scott Genereux as President and CEO. Genereux was formerly SVP of Worldwide Sales and Marketing at QLogic and held executive roles at DataDirect Networks (DDN) and Hitachi before that.

Genereux succeeds Jim Zierick who will continue to serve on Nirvanix’s Advisory Council.

The appointment of Genereux and securing additional capital should help Nirvanix expand market penetration of its Storage Delivery Network (SDN) on a global scale, the company says in a statement.

Nirvanix SDN is a fully-managed, cloud storage service capable of intelligently storing, delivering and processing storage requests in the best network location.

Basically, it’s an alternative to Amazon’s S3 service.

The partnership makes Nirvanix’s cloud storage service available to all of CDNetworks’ customers, who will be able to store an unlimited amount of data on Nirvanix’s servers and then push this data out to any of CDNetworks’ 63 worldwide distribution nodes.

The companies claim the partnership will save customers 80-90% of the costs associated with building out storage infrastructures of their own.

Nirvanix’s selling points are a claim that its service is easier to integrate than S3 and they offer a service level agreement that guarantees 99.9% uptime (see our previous coverage here.)

Nirvanix said the investment will be used to provide the company with “additional opportunities to further technology advancements of its Storage Delivery Network optimized for media applications”, and “to further accelerate its global build-out of storage nodes to meet swelling demand for its online storage service.”

The size of Intel’s investment was not available, although we did ask and were told that they were not willing to share it. Nirvanix closed a $12 million round earlier in the year that included Mission Ventures, Valhalla Partners and Windward Ventures.

Dynamo is not an alternative to S3, Amazon’s publicly-available data storage service, or competing Web hosting/storage services like Nirvanix and Flexiscale (see previous post). There are no plans at this point to offer Dynamo as a Web Service. It is an internal-only project that sounds like a rethinking of what a relational database should be when computing scales to massive Web proportions (i.e., systems running on tens of thousands of computers).

As Nick Carr puts it:

At the start of the last century, the great engineering project was the creation of an electric grid that could deliver power to millions of users with a reliability and an efficiency that were previously unthinkable. Today’s great engineering project, of which Amazon’s Dynamo is but one manifestation, is to build a computing grid that can achieve similar breakthroughs in the processing and delivery of information.

The race to create a Web operating system is heating up. It is such a huge undertaking that there are only a few companies—Amazon, Google, Microsoft, Yahoo, IBM— that can tackle it. But this time around, it is unlikely that any one of them is going to own it outright.

See our recent coverage of Nirvanix, a U.S. based S3 competitor as well.

The company is positioning itself against Amazon by saying it’s easier to integrate than S3 and they offer a service level agreement to guarantee 99/9% uptime (Amazon does not offer an SLA).

Pricing is $0.18/GB/month for storage and $0.18/GB of data transferred. By comparison, Amazon charges $0.15/GB/month for storage, and $0.10/GB of data transferred in and $0.13-$0.18/GB of data transferred out.

The lack of a service level agreement at Amazon has led many startups to use it for backup purposes only, keeping primary storage under their direct control. They may find Nirvanix as an attractive alternative (and this may also give Amazon an incentive to add an SLA soon).

Nirvanix, however, is affiliated with MediaMax, which has recently gone through a hellish transition that left customers offline and furious. The connection between the two companies is going to create some marketing stress for Nirvanix as it rolls out its new service.

The company has raised $12 million in funding.

The company, which is affiliated with online storage startup MediaMax (aka Streamload), should also be announcing a $12 million round of financing in the near future. It’s not clear exactly how affiliated Nirvanix and MediaMax are, and the company is keeping the specifics of the relationship quiet for now. There has clearly been a technology swap, though, and MediaMax is now using the Nirvanix service to provide the back end of its storage product. Also, former MediaMax CEO Patrick Harr is now running the show at Nirvanix (MediaMax founder Steve Iverson has retaken the CEO spot at MediaMax).

While the company is keeping quiet about the funding and exactly how it’s affildiated with MediaMax, they are saying that they’ll be filling some of the perceived holes in S3. Hopefully they’ll be offering a service level agreement (Amazon doesn’t).

MediaMax, meanwhile, has been trying to pull through a hellish technology transition (my guess is it was related to the changeover to Nirvanix) that plagued them earlier this summer. They’ve moved their corporate blog to a new site, and are talking openly with users about some of the problems they’re facing.

Disclosure: I am an investor in Omnidrive, which is also in the online storage space and can be considered a competitor to MediaMax and Nirvanix.