Nike made a legion of sneaker geeks’ dreams come true when they sent out their Back To The Future-themed invitations earlier today, but the official word has come down from on high: the Air Mags are real, and they’re all going on eBay tonight. → Read More
Marty McFly’s crazy kicks in Back To The Future II have long been a geek’s dream. Ostensibly made by Nike in the film, they would tighten themselves around your feet automatically and, more important, they’ve been the paragon of ultimate geekiness for a certain subset of shoe fanatics.
Well, now it looks like you, too, can go back… to the future. Nike just sent out invitations to an event in… → Read More
While I am aware that my body generally looks like poorly mixed pizza dough spread over a misshapen skeleton, I do like to get my runs in when I can. For years I’ve tried all sorts of sports watches, from GPS devices from Garmin that looked like cigarette packages with straps to heart rate monitors that told my how hard I was working while wandering down the stairs to make a sandwich. → Read More
Team USA play Argentina tomorrow at the New Meadowlands Stadium in New Jersey, and while we’re all excited to see Messi & Co. pretty much run circles around the team, at least our boys will look good in the process. Nike continues to supply the United States Men’s National Team with its official kit, and once again there are a few improvements worth highlighting. So let’s do just that now. → Read More
You’re now looking at a pair of Nike Air Force 1 sneakers. But these are special in that they have the classic PlayStation logo on them. You’ll be the coolest kid in Long Island City, the new new Williamsburg. → Read More
Big fan of the Nike Training Club? Well you’re in luck then, because Nike just announced that they’ve released an iPhone app, just in time for Christmas. → Read More
So… how about those New York Jets? I hear they’ve screwed the pooch of late. This is how I transition into talking about Nike’s new Pro Combat uniforms and Air Zoom Alpha cleat, introduced yesterday at Cowboys Stadium just outside Dallas. As you might expect, given that I’m writing about them here, the cleat and uniforms do a number of things that might interest the techies in the house… all… → Read More
Real Madrid’s Cristiano Ronaldo, the current top scorer in Spain’s La Liga, is a very fancy man. This much we know. But what I didn’t know till just a little while ago was how fancy he was. Nike has designed a new boot, the CR Mercurial Vapor SuperFly II (quite the mouthful, yes) specifically for him. The last time Nike did that for a player was when Ronaldinho was good. (Incidentally, Ronaldinho… → Read More
As someone who ostensibly tries to keep fit, I’ve found the best way to pretend to lose weight is to fiddle around with iPhone apps during my workout. First, it reduces the mind-crushing pain of exercise and allows me to go to a place in myself where I can avoid the boredom of exertion. To that end I decided to test out the new Nike+ GPS app alongside an old favorite, RunKeeper. Both apps… → Read More
Watch out, Nike. Power Laces has your number. Of course you have the patent, but let’s not get hung on up on the ‘deets. Power Lace’s enterprising creator is already on the second generation of his self-tightening shoes and it looks surprising similar to Nike’s just-granted patent — complete with heel sensor. This guy is going for broke, though, and is currently seeking funding via KickerStarter. → Read More
We’ve had no shortage of cool kicks in the last year. Adidas has led the pack with Star Wars shoes, winged shoes, and even some awesome ZX Spectrum shoes. But Nike, looking to pretty much one-up everyone in the business, is attempting to patent an automatic lacing system. And yes, it is exactly like the Nike Air Mag in Back to the Future. → Read More
The World Cup is winding down (that psychic octopus has predicted a Spain victory, by the way), which means there will be a very real void in my life once again. I don’t even know of the Champions League or La Liga will be able to fill it. Sigh. I guess we should savor these last remaining moments while we can. One of those moments? As you know, Nike has pretty much taken over downtown… → Read More
Credit to Pocket-lint, a fine site, for comparing the Adidas Jabulani, the ball that’s used in the World Cup, and the Nike T90 Ascente, the ball that’s used in the English, Spanish, and Italian leagues. The ides was to see if you could find out, once and for all, if there’s something inherent in the design of the Jabulani that makes it fly all over the place. Conclusion? Maybe… → Read More
Looks like Nike is up to quite a bit more in South Africa than making sure Landon Donovan (and the rest of Team USA) is well-dressed while taking first place in Group C. (Fingers crossed!) I just got word that the company has constructed the biggest interactive LED screen in the whole of Africa. It’s on the Life Centre skyscraper that’s in Johannesburg. Now, what would you want to do with an giant… → Read More
Nike and Polar (the heart rate monitor people) have just introduced the Polar WearLink+ that connects your Polar gear to the Nike+ iPod pedometer. The heartrate band sends data to the same program that controls the distance and speed data sent from the Nike+ footpod. Obviously Polar makes all sorts of running and walking gear already, but this device breaks out of the Polar ecosystem and connects… → Read More
That Nike World Cup ad I mentioned the other day has aired, I think, 800 million times over the past few days on TV. I know I saw it at least once during the Champions League final at the weekend (which Inter thoroughly deserved to win). But get this: the very first time the ad aired in the UK the final six seconds of the ad never made it on the air! Someone’s getting fired… → Read More
We’re about three weeks away from the beginning of the World Cup. You know this because I’ve mentioned it over and over again since 2008. Fancy Adidas this, super-advanced Nike that. And so on. Today’s edition: a three-minute Nike advert that was directed by Alejandro González Iñárritu (of “Babel” fame). Even if you have no idea who these people… → Read More
If you’ve been wondering where the heart rate monitor referenced in the iPod Touch and Nano documentation is, you’re not alone. The first reference to this mythical device showed up last year, and we’re just now getting word on when we might see one. → Read More
Close readers will have noticed that A) I write quite a bit about soccer+technology but B) never about Team USA. Messi this, Cristiano Ronaldo that. Well that ends today! Nike recently unveiled the kit that Landon Donovan & Co. will use to get second place in Group C this World Cup. USA, USA! → Read More
Fortune smiled upon me a few days ago, giving me the chance to check out Adidas’ new equipment that’ll be used during the World Cup. It was fun. Nike, on the other hand? Well, apparently the company hates us for reasons I’ll never understand, so I had to find out about its new boots, also to be used in the World Cup, via some other site. I mean, come on! → Read More
Sportswear giant Nike has a nifty application in the App Store that allows you to create custom sneakers and order them straight away, with just a couple of taps. The app is in fact a mobile extension of NIKEiD, a program that allows customer to order personalized Nike shoes straight from the manufacturer. And an excellent extension it is.
The free app (iTunes link) has been available on the App… → Read More
Andrés Iniesta is a good footballer. Cesc Fàbregas is a good footballer. Need I say more? Yes, actually, I do for it to make sense here. Nike has some fancy new soccer boot that’s it’s launching aside an interactive digital training tool that you can use on a Web site, or on your iPhone or iPod touch. Very exciting. → Read More
Available starting July 15th is the brand spankin’ new Nike+ SportBand. The $59 watch-like device will be available in grey with pink, dark with yellow and black with red. The SportBand gives vitals, like calories burned, distance, pace and time. Oh, the new improvements include a white background screen to make the numbers pop and a “welded seal to improve water resistance.” One more thing. → Read More
New season, new ball. The three big football leagues—England’s Premier League, Spain’s La Liga, and Italy’s Serie A—begin in just a few weeks, and Nike has developed a fancy, new ball that’s loaded with all types of hi-tech goodness that may pique your interest. It’s called the T90 Ascente. Goalkeepers will hate it; flashy forwards will love it. → Read More
Who hasn’t been at a sporting event and wished for one of those T-shirt cannons? Nike is “selling” the Nike T-shirt Gun seen in the above video for just $1500. I put “selling” in quotes because it doesn’t seem legit. It’s one of those “internet jokes” that you may have read about in USA Today. → Read More
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Disrupt Europe: Berlin Hackathon
Berlin, Germany