Nielsen

  • Google And Nielsen Link Up To Measure TV Ads

    Google is putting its chocolate into Nielsen Media Research’s peanut butter. The two companies have signed a pact to cooperate on measuring the effectiveness of TV advertising. Currently, companies can buy Google TV Ads only on the Dish satellite network. Google is bringing second-by-second analytics and feedback to the TV advertising world, but all it can do right now is measure… Read More

  • Nielsen Now Tracks Your Cellphone Habits

    You may already be familiar with Nielsen, the company that tracks and monitors TV viewing habits. Only they don’t want to be known for just that anymore. No, they want a piece of that sweet, up and coming cellphone business. So it purchased a company—Telephia—in order to track and monitor cellphone use. With Telephia’s technology now its own, Nielsen will be able to… Read More

  • Mobile Video Watchers: Stand and Be Counted

    Nielsen, the media monitoring company famous for letting Alf stay on the air as long as it did, is now measuring mobile media eyeballs and boy is it getting some juicy info. For starters: Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function) Read More

  • Nielsen Measures Families on the Go With Psychoacoustic Encoding

    before we get our soma capsules. The changing art of measuring TV viewership [NetworkWorld via TUAW] Read More

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