Nielsen

 
  • Mobile Internet sees 34 percent jump this year: Thanks, women, teens & seniors

    Mobile Internet sees 34 percent jump this year: Thanks, women, teens & seniors

    Embattled ratings company Nielsen has published some Internet findings that may interest you. (If not, go make a sandwich or something.) The big finding is that mobile access to the Internet has jumped 34 percent compared to last year, and it looks like women, teens and, yes, seniors make up the bulk of that increase. The mobile Internet: not just a place for 20-something men anymore. Darn. Read More

  • 98.9% of US homes able to receive DTV per Nielsen

    98.9% of US homes able to receive DTV per Nielsen

    Good job, everyone! The DTV switch seemed to went well. The June 12 transition came and past on our end with little fanfare. Hopefully it was the same with you. Nielsen is reporting that the vast majority of US homes - 98.9% that is - can receive DTV signals. Kind of surprisingly though is that the under 35 demo is the least prepared with 2.7% unable to receive the digital broadcasts. Read More

  • Nielsen Debunks Myths On Teens And Media – They Still Watch TV!

    Nielsen Debunks Myths On Teens And Media – They Still Watch TV!

    Teenagers spend their days texting, tweeting and hanging around on YouTube, Facebook and MySpace! Honestly, that's what I assumed too. Turns out I'm wrong, and I needed Nielsen to teach me that. The audience measurement company is releasing a brand new report on teens and media with a lofty promise of serious myth busting and hard fact presenting that will downright knock your socks off. Ready… Read More

  • I did my part to help out radio today

    I did my part to help out radio today

    It's no secret that I think the radio business is doomed, and that “kids today” are more likely to listen to music via any number of online services—I'm part of Spotify's U.S. beta, and aside from an unacceptable lack of Sleater-Kinney, it's pretty great—than they are by tuning into some “local” radio station, where the program manager is a boob and the on-air talent is… Read More

  • Nielsen Deletes Reply-To-All Button

    Nielsen Deletes Reply-To-All Button

    This happened last Tuesday, but we wanted to make sure you're aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software. In a move that could have come straight from Mike Judge's Office Space, the company has decided… Read More

  • A portable HD Radio for your troubles, sir?

    A portable HD Radio for your troubles, sir?

    This is the portable radio that's supposed to rescue HD Radio from obscurity. It was showed off at last week's CES, but since its name isn't the Palm Pre no one gave a damn. Read More

  • Nielsen: iPhone In Fourth Place Among Smartphones, First In Customer Satisfaction (Not For Long)

    Nielsen: iPhone In Fourth Place Among Smartphones, First In Customer Satisfaction (Not For Long)

    Nielsen Online is publishing stats about the mobile industry in general and the iPhone in particular today. They note that Apple still trails HTC, RIM and Palm in the smartphone market (that’s likely to change rather suddenly over the next few months), but leads the pack when it comes to user satisfaction (they clearly didn’t poll users today). 2/3 of the 2.3 million US iPhone users… Read More

  • Google buying Nielsen data

    Google buying Nielsen data

    Surely you’ve heard Nielsen at one time or another. The data mining company will start selling its information to Google very soon in a move that will help the search-giant target ads better. Some are arguing that Google is buying the data to tailor its upcoming YouTube ads better. That’s definitely a possibility. But Google is also aiming to target fans of television. It’s… Read More

  • Google And Nielsen Link Up To Measure TV Ads

    Google And Nielsen Link Up To Measure TV Ads

    Google is putting its chocolate into Nielsen Media Research’s peanut butter. The two companies have signed a pact to cooperate on measuring the effectiveness of TV advertising. Currently, companies can buy Google TV Ads only on the Dish satellite network. Google is bringing second-by-second analytics and feedback to the TV advertising world, but all it can do right now is measure… Read More

  • Nielsen Now Tracks Your Cellphone Habits

    Nielsen Now Tracks Your Cellphone Habits

    You may already be familiar with Nielsen, the company that tracks and monitors TV viewing habits. Only they don’t want to be known for just that anymore. No, they want a piece of that sweet, up and coming cellphone business. So it purchased a company—Telephia—in order to track and monitor cellphone use. With Telephia’s technology now its own, Nielsen will be able to tally… Read More