Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment.
The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age group”. → Read More
According to new data from Nielsen, Android has continued to pick up steam in the United States, and retains its crown as the most-used smartphone OS during Q3 2011. Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% we saw back in July. Apple’s iOS, on the other hand, has remained lock-steady at 28% this whole time, putting it at a distant second. → Read More
SoundScan, Nielsen’s report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows that, among other things, for the first time since 2004, album sales actually increased in the first half of this year. Now, before you fall out of your chair, total… → Read More
Nielsen ran monthly surveys of mobile consumers in the United States from July to September 2010, and said back then that 33 percent expressed interest for an Apple iPhone, while slightly more than a quarter (26 percent) said they desired a device with Android and 13 percent said they wanted a Blackberry device.
This morning, Nielsen posited that those same surveys for January 2011 to March 2011… → Read More
Nielsen has just released new data on U.S. smartphone share. According to the report, smartphone powered by Android operating systems (29 percent) is pulling ahead of RIM’s Blackberry (27 percent) and Apple iOS (27 percent).
But Nielsen says that because RIM and Apple create and sell their own smartphones with their operating systems, these companies are actually in a better position in the… → Read More
Global information and measurement company The Nielsen Company this morning announced that it has priced its IPO of 71,428,572 shares of its common stock at $23 per share (precisely as The New York Times called it yesterday).
The company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock, and approximately $240 million from a bond… → Read More
Google’s Android OS continues to grow in popularity, possibly at the expense of Apple’s iOS and RIM’s BlackBerry, according to Nielsen data released today. The company reports that in an October survey, Apple’s iOS and Android were tied for “most desired” operating system” when mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone.
Apple’s… → Read More
According to August data from The Nielsen Company, Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. Over the past six months, 32 percent of new smartphone owners chose an phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry smartphones.
The… → Read More
Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed.
GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to “deliver more actionable… → Read More
Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social… → Read More
Embattled ratings company Nielsen has published some Internet findings that may interest you. (If not, go make a sandwich or something.) The big finding is that mobile access to the Internet has jumped 34 percent compared to last year, and it looks like women, teens and, yes, seniors make up the bulk of that increase. The mobile Internet: not just a place for 20-something men anymore. Darn. → Read More
Good job, everyone! The DTV switch seemed to went well. The June 12 transition came and past on our end with little fanfare. Hopefully it was the same with you. Nielsen is reporting that the vast majority of US homes – 98.9% that is – can receive DTV signals. Kind of surprisingly though is that the under 35 demo is the least prepared with 2.7% unable to receive the digital broadcasts. → Read More
Teenagers spend their days texting, tweeting and hanging around on YouTube, Facebook and MySpace! Honestly, that’s what I assumed too. Turns out I’m wrong, and I needed Nielsen to teach me that. The audience measurement company is releasing a brand new report on teens and media with a lofty promise of serious myth busting and hard fact presenting that will downright knock your socks off.
Ready… → Read More
This happened last Tuesday, but we wanted to make sure you’re aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software.
Nielsen Online is publishing stats about the mobile industry in general and the iPhone in particular today. They note that Apple still trails HTC, RIM and Palm in the smartphone market (that’s likely to change rather suddenly over the next few months), but leads the pack when it comes to user satisfaction (they clearly didn’t poll users today). 2/3 of the 2.3 million US iPhone users… → Read More
Surely you’ve heard Nielsen at one time or another. The data mining company will start selling its information to Google very soon in a move that will help the search-giant target ads better. Some are arguing that Google is buying the data to tailor its upcoming YouTube ads better. That’s definitely a possibility. But Google is also aiming to target fans of television. It’s… → Read More
Google is putting its chocolate into Nielsen Media Research’s peanut butter. The two companies have signed a pact to cooperate on measuring the effectiveness of TV advertising. Currently, companies can buy Google TV Ads only on the Dish satellite network. Google is bringing second-by-second analytics and feedback to the TV advertising world, but all it can do right now is measure… → Read More
You may already be familiar with Nielsen, the company that tracks and monitors TV viewing habits. Only they don’t want to be known for just that anymore. No, they want a piece of that sweet, up and coming cellphone business. So it purchased a company—Telephia—in order to track and monitor cellphone use. With Telephia’s technology now its own, Nielsen will be able to tally… → Read More
Nielsen, the media monitoring company famous for letting Alf stay on the air as long as it did, is now measuring mobile media eyeballs and boy is it getting some juicy info. For starters: Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function) → Read More
before we get our soma capsules. The changing art of measuring TV viewership [NetworkWorld via TUAW] → Read More