Nielsen

  • Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust… Read More

  • Nielsen: U.S., UK Couch Potatoes Love To Tap On Tablets While Watching TV

    Nielsen: U.S., UK Couch Potatoes Love To Tap On Tablets While Watching TV

    For anyone who’s loved to watch Twitter reactions or a liveblog of a big event on TV, this will probably come as no surprise. For advertisers and broadcasters who haven’t figured out how to capitalize on this, you are missing a trick: we are fast becoming a culture of people who love to use devices like smartphones and tablets while watching television. According to the latest… Read More

  • Nielsen Teams With Disney/ABC To Measure Consumers’ iPad Usage Behavior

    Nielsen Teams With Disney/ABC To Measure Consumers’ iPad Usage Behavior

    A little bit of news from Nielsen that flew under the radar a few days ago hints at big things ahead for the measurement firm and its goals of understanding user behavior across all platforms. The company said it was teaming up with Disney/ABC Television Group to measure video consumption trends on the iPad. In the study, participants will download a special “metering” app to… Read More

  • Nielsen: As U.S. Nears Smartphone Majority, It’s A Two-Horse Race Between Android and Apple’s iOS

    Nielsen: As U.S. Nears Smartphone Majority, It’s A Two-Horse Race Between Android and Apple’s iOS

    New numbers out from Nielsen today point to just how close the U.S. is to having more smartphone than feature phone users: analysts say 49.7 percent of cell phone users currently own a smartphone, a big leap on the 36 percent who owned smartphones only a year ago. What’s increasingly clear in that growth is that, at least in the U.S., no other platform is proving to be a contender… Read More

  • When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

    When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

    There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps. The research… Read More

  • Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    If you own a tablet and have children, chances are that this will not come as news to you. For those who don’t but work in mobile, it’s something worth remembering when you’re concocting up your next big product: Kids are crazy about tablets. According to some research out today from Nielsen in the U.S., in households that own a tablet, seven out of 10 children under the age… Read More

  • ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010. However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says… Read More

  • Among New Smartphone Adopters, iOS Share Rises While Android Declines

    Among New Smartphone Adopters, iOS Share Rises While Android Declines

    Nielsen just released its latest numbers with regard to new smartphone owners, and it would seem that the iPhone (particularly the 4S) is quite popular among those migrating over to the smartphone segment. In fact, since the iPhone 4S launched in October, the number of recent smartphone buyers who chose the iPhone has reached 44.5 percent, up from just 25 percent in October. Read More

  • Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning. Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days… Read More

  • U.S. Teens Triple Data Usage

    U.S. Teens Triple Data Usage

    Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment. The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age… Read More