Nielsen just released its latest numbers with regard to new smartphone owners, and it would seem that the iPhone (particularly the 4S) is quite popular among those migrating over to the smartphone segment.
In fact, since the iPhone 4S launched in October, the number of recent smartphone buyers who chose the iPhone has reached 44.5 percent, up from just 25 percent in October. → Read More
Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning.
Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days later.
Now, the companies have seemingly buried the hatchet and come to this elaborate agreement:
(After the jump) → Read More
Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment.
The report states that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age group”. → Read More
According to new data from Nielsen, Android has continued to pick up steam in the United States, and retains its crown as the most-used smartphone OS during Q3 2011. Google’s mobile OS now accounts for 43% of U.S. smartphones, up from the 39% we saw back in July. Apple’s iOS, on the other hand, has remained lock-steady at 28% this whole time, putting it at a distant second.
→ Read More
Today, Nielsen announced it’s acquiring Marketing Analytics, Inc., a leader in analytics and advanced planning software. The company currently has 52 employees, all of whom will join the Nielsen team. The deal also involves the acquisition of other assets, including software and ongoing client projects.
The acquisition’s goal is to enable Nielsen to better provide marketers of consumer goods with the “most complete and timely view of the impact of media and marketing,” the company says in a release. This would be a distinct advantage when developing marketing plans across channels, including online and offline ads, in-store promotions, and consumer promotions. → Read More
SoundScan, Nielsen’s report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows that, among other things, for the first time since 2004, album sales actually increased in the first half of this year. Now, before you fall out of your chair, total album sales are only up 1 percent, so it’s not as if sales are blowing the roof off, but at least they’re no longer plummeting. → Read More
Nielsen ran monthly surveys of mobile consumers in the United States from July to September 2010, and said back then that 33 percent expressed interest for an Apple iPhone, while slightly more than a quarter (26 percent) said they desired a device with Android and 13 percent said they wanted a Blackberry device.
This morning, Nielsen posited that those same surveys for January 2011 to March 2011 now show that 31 percent of consumers who plan to get a new smartphone indicated that Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity, to 30 percent. → Read More
Nielsen has just released new data on U.S. smartphone share. According to the report, smartphone powered by Android operating systems (29 percent) is pulling ahead of RIM’s Blackberry (27 percent) and Apple iOS (27 percent).
But Nielsen says that because RIM and Apple create and sell their own smartphones with their operating systems, these companies are actually in a better position in the three-way race (in terms of device manfuacturers). Because Google licenses its OS to device manufacturers, the Android ecosystem is more fragmented. → Read More
Global information and measurement company The Nielsen Company this morning announced that it has priced its IPO of 71,428,572 shares of its common stock at $23 per share (precisely as The New York Times called it yesterday).
The company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock, and approximately $240 million from a bond offering after payment of commissions and estimated expenses. Total: $1.8 billion. → Read More
Google’s Android OS continues to grow in popularity, possibly at the expense of Apple’s iOS and RIM’s BlackBerry, according to Nielsen data released today. The company reports that in an October survey, Apple’s iOS and Android were tied for “most desired” operating system” when mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone.
Apple’s iPhone and Android deviceswere the “most desired” among likely smartphone upgraders, with Apple showing a slight lead among those age 55+ , 18 to 24, and 25 to 34. And women planning to get a smartphone are more likely to want an iPhone as their next device, with more males preferring Android devices. → Read More
According to August data from The Nielsen Company, Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. Over the past six months, 32 percent of new smartphone owners chose an phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry smartphones.
The data, which covers a period that includes a full-month of iPhone 4 availability, also shows that Blackberry still holds largest share of the smartphone market with 31 percent of the market. Twenty-eight percent of smartphone owners have Apple iPhones, compared to 19 percent who have Android devices. → Read More
Exclusive – SeatGeek, one of the finalists of TechCrunch50 2009, has raised $1 million in Series A funding led by Founder Collective and joined by NYC Seed.
The funding brings SeatGeek’s total investment to over $1.5 million, and it intends to use the new capital to hire more engineers and business developers. → Read More
Analytics and audience measurement giant Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed.
GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to “deliver more actionable daily insights to media publishers, agencies and advertisers.” → Read More
Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.
Today, the companies are releasing the first insights from their alliance on the effectiveness of brand advertising on social networks, and lo and behold: the take-away conclusion is that apparently, Facebook ads work well in terms of campaign effectiveness. → Read More
Embattled ratings company Nielsen has published some Internet findings that may interest you. (If not, go make a sandwich or something.) The big finding is that mobile access to the Internet has jumped 34 percent compared to last year, and it looks like women, teens and, yes, seniors make up the bulk of that increase. The mobile Internet: not just a place for 20-something men anymore. Darn. → Read More
Good job, everyone! The DTV switch seemed to went well. The June 12 transition came and past on our end with little fanfare. Hopefully it was the same with you. Nielsen is reporting that the vast majority of US homes – 98.9% that is – can receive DTV signals. Kind of surprisingly though is that the under 35 demo is the least prepared with 2.7% unable to receive the digital broadcasts. → Read More
Teenagers spend their days texting, tweeting and hanging around on YouTube, Facebook and MySpace! Honestly, that’s what I assumed too. Turns out I’m wrong, and I needed Nielsen to teach me that. The audience measurement company is releasing a brand new report on teens and media with a lofty promise of serious myth busting and hard fact presenting that will downright knock your socks off.
Ready for some eye-openers? Here we go: → Read More
This happened last Tuesday, but we wanted to make sure you’re aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software.
In a move that could have come straight from Mike Judge’s Office Space, the company has decided to remove the button from their e-mail program of choice, Microsoft Outlook, affecting all 35,000 employees across the globe. In a memo, republished by Folio, Andrew Cawood, Chief Information Officer for Nielsen Company, writes that the measure will “eliminate bureaucracy and inefficiency”.
I’ve never been a huge fan of the reply-to-all button either, but removing it sure sounds like a very extreme decision, and claiming that it will eliminate bureaucracy and inefficiency is just plain absurd.
Memo after the jump. → Read More
This is the portable radio that’s supposed to rescue HD Radio from obscurity. It was showed off at last week’s CES, but since its name isn’t the Palm Pre no one gave a damn. → Read More
