Nielsen-owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that despite concerns about measurement and return on investment, marketers plan to increase their online spending on brand advertising, and to spend more in emerging areas like mobile and social.
The blog post outlining the findings describes 2013 as the “year of brand advertising.”… → Read More
Google’s Android platform dominates the U.K.’s smartphone landscape — powering 54 per cent of the handsets in use at the end of 2012 (Kantar’s data). But what apps are U.K. Android owners spending increasing amounts of time on? Researcher Nielsen says Android app usage during May to October 2012 flags up growth in mobile shopping and commerce. → Read More
Here’s a surprise follow-up to the news this week of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite – a social analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service – has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month. → Read More
With Facebook deciding to hide monthly and daily active users, we have lost the one game platform that could give us reasonably objective data about game performance. We are back to the Dark Ages of vanity metrics as a result. This is something that needs to change. → Read More
In a research note released today, Nielsen examines the potential for smartphone growth in the BRIC region (Brazil, Russia, India, China), where, in many cases, feature phones still dominate. According to the firm’s findings, only in China are smartphones predominant, where they’re now owned by two-thirds of mobile subscribers, as of the first half of 2012. However, in India, Russia and Brazil… → Read More
It’s not too late for yet one more 2012 year-in-review report, and today’s latest addition comes from Nielsen, which examined how Americans have been consuming content over the course of the past year. The report found that of the 289 million U.S. TV owners, 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among… → Read More
When a new measurement called the Nielsen Twitter TV Rating was announced this morning, neither company provided a lot of detail about what specifically they’d be measuring. So I got on the phone with Steve Hasker, Nielsen’s president of global media products and advertiser solutions. He was still pretty vague about the product, but he did offer some thoughts on who will use it and the advantages… → Read More
Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV Rating, which they’re hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter.
The companies say they’re planning to make the rating available commercially in the fall of 2013. The new Twitter ratings are supposed to complement Nielsen’s existing TV ratings, and… → Read More
Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women’s TV viewing behaviors. The “second screen,” for those unfamiliar, is the term now being bandied about to explain the trend of using a smartphone or tablet while watching TV. → Read More
Research firm Nielsen and NM Incite, a joint venture between Nielsen and McKinsey, today published a comprehensive look at the state of the social media ecosystem in 2012. Consumers now spend around 20 percent of their total time online using social networks via their personal computers, and 30 percent of their time online visiting social networks on mobile, the report found. In addition, time… → Read More
NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide.
SocialGuide’s tools supposedly capture social media data for more than 30,000 TV programs on 232 US TV channels in English and Spanish. In the press release announcing the acquisition, Nielsen says social TV is becoming an… → Read More
The battle for gender equality is played out on many levels, from the workplace to the playground — and, as it turns out, the world of TV viewing: a new study out from Nielsen indicates that when it comes to TV, women watch significantly more than men, but it’s also finding that the rise of connected (seventh-generation) gaming consoles like the Xbox is changing that. → Read More
Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears from the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps — specifically on iOS and Android platforms. Mobile web … → Read More
As mobile payments continue to become more commonplace among retailers, smartphone consumers are already showing a pretty strong appetite for mobile shopping on their devices. According to a June 2012 survey among 5,000 Android and iPhone users in the U.S., Nielsen found that just over 50% of them have used a native shopping app on their phones. The analysts say that in total some 48 million U.S. → Read More
Nielsen released another of their periodic looks at the U.S. smartphone market today, and aside from the revelation that two-thirds of U.S. phone purchasers went for smartphones in Q2 2012, the results are as you’d expect.
Android still leads the pack in terms of pure penetration — as of this past June, it accounts for 51.8% of smartphones in use (up from 50.4% in Q1 2012) with Apple’s iOS… → Read More
When it comes to revenue generation, online advertising may still be one of the smallest of all ad mediums, but it remains the fastest-growing, outpacing other non-print formats like TV, radio and cinema — as well as printed advertising formats like newspapers and magazines. New numbers out today from Nielsen, covering Q1 of this year, indicate that advertisers are spending 12.1 percent more on… → Read More
A thin Reuters survey says 34% of people THINK they’re using Facebook less than six months ago, but Nielsen DATA shows usage is up 18 minutes to seven hours nine minutes per month per user in that time span. Meanwhile, Reuters says four out of five people THINK they’ve never bought something based on social network ads or friend recommendations, but that means a full 20% believe they have, and the… → Read More
With smartphone penetration now at 50 percent in the U.S., the world of apps is seeing a knock-on effect in their popularity: according to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average number of apps owned by a smartphone user now at 41 — a rise of 28 percent on the 32 apps owned on average last year.
But at the same time, there are… → Read More
This morning, Nielsen is putting hard numbers to how consumers like to shop with their smartphones, backing up trends we already suspected to be the case. In particular, the new report examines how consumers use their phones when shopping out there in the real world (what’s that?) – using phones to compare prices, scan barcodes and even redeem coupons. Not surprisingly, how you use your phone has… → Read More
Nielsen today became the latest analyst house to call it for smartphones outnumbering more basic devices in the U.S. The company says that in March 2012 smartphones were in use by 50.4 percent of consumers in the country, with Android continuing its domination in the space, accounting for 48.5 percent of all smartphone handsets.
Apple is not a very close second, at 32 percent, but through that… → Read More
Just watching TV without also using a tablet or smartphone at the same time seems to be on its way out. Earlier this month, Nielsen launched the first part of its report on primetime TV viewers in the U.S. and today, the analytics company is taking a deeper dive into the demographics of those who simultaneously watch TV and use their tablets. According to Nielsen, 45% of tablet owners watch TV and… → Read More
A new report from Nielsen this morning delves into the mobile and social behavior of U.S. Hispanic consumers, finding they’re highly engaged in their usage of smartphones, online video, social networking and other types of entertainment. According to the study, Hispanics outpace all over ethnic groups in mobile downloads of music and photos, and are more likely to watch video online and on the… → Read More
It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust in Advertising Survey… → Read More
For anyone who’s loved to watch Twitter reactions or a liveblog of a big event on TV, this will probably come as no surprise. For advertisers and broadcasters who haven’t figured out how to capitalize on this, you are missing a trick: we are fast becoming a culture of people who love to use devices like smartphones and tablets while watching television.
According to the latest study from… → Read More
A little bit of news from Nielsen that flew under the radar a few days ago hints at big things ahead for the measurement firm and its goals of understanding user behavior across all platforms. The company said it was teaming up with Disney/ABC Television Group to measure video consumption trends on the iPad.
In the study, participants will download a special “metering” app to their devices… → Read More
New numbers out from Nielsen today point to just how close the U.S. is to having more smartphone than feature phone users: analysts say 49.7 percent of cell phone users currently own a smartphone, a big leap on the 36 percent who owned smartphones only a year ago.
What’s increasingly clear in that growth is that, at least in the U.S., no other platform is proving to be a contender against… → Read More
There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps.
The research, which… → Read More
If you own a tablet and have children, chances are that this will not come as news to you. For those who don’t but work in mobile, it’s something worth remembering when you’re concocting up your next big product: Kids are crazy about tablets.
According to some research out today from Nielsen in the U.S., in households that own a tablet, seven out of 10 children under the age of 12 use them. And… → Read More
Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010.
However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says it… → Read More
Nielsen just released its latest numbers with regard to new smartphone owners, and it would seem that the iPhone (particularly the 4S) is quite popular among those migrating over to the smartphone segment.
In fact, since the iPhone 4S launched in October, the number of recent smartphone buyers who chose the iPhone has reached 44.5 percent, up from just 25 percent in October. → Read More
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