newtoy

  • Zynga Brings Scrabble-Like ‘Words With Friends’ To The Web With New Facebook Game

    Zynga Brings Scrabble-Like ‘Words With Friends’ To The Web With New Facebook Game

    When Zynga acquired mobile game studio Newtoy last December, the social gaming giant took command of one of the Texas gaming studio’s most popular titles, Words The Friends. For those of you who aren’t familiar with Words With Friends, the mobile game (iOS and Android) is similar to playing a Scrabble-like word game against one of your friends. Today Zynga is announcing an… Read More

  • A Look Behind The 'Words With Friends' iPhone Gaming Phenomenon

    A Look Behind The 'Words With Friends' iPhone Gaming Phenomenon

    Back in fall 2008 — an eternity by mobile standards — I wrote about a fun little iPhone chess game called Chess With Friends. The game hit the App Store at a time when there were at least fifteen similar apps on the market, but it had one key differentiator: it tapped into the iPhone’s network effect to let you challenge your friends at a time when the vast majority… Read More