neuromarketing

  • The Economics Of Emotion

    The Economics Of Emotion

    The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead. Doesn’t the advertisement make… Read More