networked insights

  • Goldman Sachs Leads $20M Round In Social Media Marketing Platform Networked Insights

    Goldman Sachs Leads $20M Round In Social Media Marketing Platform Networked Insights

    Networked Insights, the developers of a marketing decision platform has raised $20 million in new funding led by Goldman Sachs Asset Management. This brings the startup’s total funding to nearly $30 million. Founded in 2006, Networked Insights’ SocialSense platform analyzes social data help brands strategize and spend on marketing, advertising, research and product development. Read More

  • Wisconsin: Land of Beer, Cheese, and…Startups

    Editor’s Note: The following is a guest post by Steve Faulkner. He is the CEO of the GeoHuddle, a Madison, Wisconsin based startup developing community geothermal heating and cooling systems. You can follow him on twitter @southpolesteve. Most people associate Wisconsin with cheese and beer, but you should think about adding startups to that list. Led by a tidal wave of mostly… Read More

  • Social Media Analytics Startup Networked Insights Raises $5 Million

    Networked Insights, a Madison, Wisconsin-based social media analytics company, has just announced a $5 million Series A funding round led by Kegonsa Capital Partners. Which confuses me, because according to its CrunchBase profile, the startup had already raised $4 million in Series A financing from the same investor back in 2007, based on this article on the Wisconsin Technology Network. Read More

  • IDG Teams Up With Networked Insights To Sift Through Social Noise

    For marketers, social networks offer a goldmine of data about topics and brands. But there’s actually too much data to easily parse for most companies to get at the most valuable data. That’s why IDG has built Social Scout, a new service powered by Networked Insights. The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b… Read More

  • The Most Watched TV Shows Are Not The Most Talked About Online

    Measuring viewer “engagement” on TV is simple. You count how many people tune into a given show. It stands to reason that the most popular shows would also be the most popular ones on social networks. But that is not exactly the case. Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28… Read More

  • The New Focus Group: Mzinga Launches at TechCrunch Boston

    At our TechCrunch Boston MeetUp, a company is launching called Mzinga that brings white-label social networks to consumer research. Mzinga, which means “beehive” in Swahili, is actually the combination and rebranding of two existing companies: Knowledge Planet (Web-based corporate learning) and Shared Insights (Web communities). Right out of the gate, the company already has… Read More