neil vogel

About.com rebrands to Dotdash

About.com, one of the internet’s oldest and most familiar websites, is about to fully fade to memory. The IAC-based company has been slowly dismantling its content from an all-in-one site to bra

About.com launches The Balance, a personal finance website for everyone

In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailore

About.com CEO Neil Vogel Discusses The Challenges Of Evolving An Established Brand

<a target="_blank" href="http://www.about.com/">About.com</a> has never been the coolest website on the internet. With a grayish background and an ugly logo, it was the place you landed when you searc

About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising And Social

<a target="_blank" href="http://www.about.com/">About.com</a> has been around since 1996, but nearly 20 years later the company is undergoing a relatively large shakeup. Just recently, Neil Vogel

About.com’s New CEO On How To Stay Relevant

Even with 84 million uniques each month, About.com tends to fly under the radar. But there is change afoot since IAC bought out About.com from the New York Times last year, most notably the appointmen