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  • June 18th, 2008

    Microsoft Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 Million

    Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. The price was not disclosed, but a source close to the company pegs it at between $200 million and $300 million. Navic raised about $43 million between 1999 and 2001 from… → Read More