nature

  • Augmented Reality Advertising: So Close, And Yet So Far Away

    Augmented Reality Advertising: So Close, And Yet So Far Away

    Nature Publishing Group teamed up with the King Abdullah University of Science and Technology to run an augmented reality advertising campaign. Point your tablet or smartphone at the print advertisement and watch the beautiful KAUST campus spring to life before you! You can click on the various departments, “talk” to virtual students, and peruse job openings hosted at Naturejobs. Read More

  • Nature Publishing Group Officially Launches New Interactive Textbook

    Nature Publishing Group Officially Launches New Interactive Textbook

    Last spring I wrote about Nature Publishing Group’s plan for a $49 electronic textbook packed with interactivity and unlimited content updates for life. The original publication date was scheduled for September 1, 2011, but for a variety of reasons the release was pushed back. Today marks the official launch of “Principles of Biology”. This book is “born… Read More

  • Would You Like A $49 Electronic College Textbook With Lifetime Updates?

    Nature, the folks who brought you the free life sciences learning community Scitable, are today announcing “Principles of Biology”, a college level electronic textbook. Building upon the cross-platform success of Scitable, the new textbook offers a variety of fully interactive features, including quizzes and assessments, an online gradebook for instructors, and more. Perhaps… Read More

  • Scitable.com Goes Mobile

    We covered Scitable.com, the social network for science education from Nature Publishing Group, back in May. At that time, I was told that a mobile-friendly version of the site was in the works. Today that mobile site is ready, as seen in the screenshot above. Scitable’s Vikram Savkar has been studying broadband adoption, and has drawn some interesting conclusions. Obviously one of… Read More

  • Follow the Apollo 11 landing on Twitter!

    This is borderline neat, but my hatred for Twitter is so powerful these days that I can’t be sure. Nature—you know, Nature—is tweeting the Apollo 11 landing. “But Carlos,” you say, “that was 40 years ago, lol!” True, but Nature is tweeting the landing as if it were happening today. The first tweet: “#Apollo 11 passes 9-hr flight readiness review… Read More

  • Tiger Tracker maps 3D meshes onto live tigers to identify them


    How cool is this? Wildlife researchers often set up hidden cameras, activated by motion, to catch animals like tigers cruising around the jungle. This software by the Wildlife Conservation Society looks at captured footage of tigers (or other animals with other programs) and analyzes it to produce a mesh which is unique to every individual tiger. It can then sort or analyze the footage… Read More

  • Free Discovery sampler with your purchase of one (1) Sony Blu-Ray player


    While I applaud the bundling of what appears to be a couple gorgeous nature shows with Sony’s Blu-Players, I ask: why didn’t they go the whole hog? Planet Earth box set, baby. Sure, you lose $50 or so off every sale, but that show is hot, hot, hot. Or, failing that, why not a free Blu-Ray disc of the buyer’s choice? I mean, don’t get me wrong, a sampler DVD is nice… Read More

  • Discovery Biosphere Terrarium


    I’m going to go out on a limb here and say that this Discovery biosphere is awesome. Aside from looking totally cool, it is a valid educational experience for children. It allows kids to control the environment within the sphere. The system has options to control temperature and humidity and can even simulate rain. Sort of like an ant farm, but probably neater. It’s available now… Read More