NativeX

  • NativeX Unveils New ‘Psychographic’ Targeting For Mobile Ads

    NativeX Unveils New ‘Psychographic’ Targeting For Mobile Ads

    Mobile advertising company Native X is announcing new targeting features that it describes as “the most precise demographic targeting technology to date.” That might sound like marketing hype, but NativeX (formerly known as w3i) says most other companies target mobile ads on just one or two attributes, whereas its technlogy uses hundreds of thousands of attributes — not… Read More