September 21st, 2012

Napkin Labs Launches Fan Center To Help Brands Beef Up Facebook Engagement

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When we wrote about Napkin Labs last year, the Boulder-based startup had created an online lab space that functioned as a collaborative community in which fans could help their favorite brands incubate new ideas and make their voices heard. However, the startup soon found that creating a new destination community is an uphill battle.

Shifting its strategy, Napkin Labs began building tools that… → Read More

August 24th, 2011

(Founder Office Hours) Napkin Labs: Should Startups Move To Be Close To Venture Capital?

Riley Gibson is the CEO and co-founder of the Boulder based Napkin Labs, a startup that helps companies manage and engage their Facebook fans and Twitter followers. Napkin Labs launched an updated version of the service today (read, Napkin Labs Lets Brands Better Understand Their Customers (And Turn Them Into Collaborators). Prior to launch, Gibson flew to New York to get advice on building… → Read More

August 24th, 2011

Napkin Labs Lets Brands Better Understand Their Customers (And Turn Them Into Collaborators)

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Social networks like Facebook and Twitter act as truly effective channels by which companies can interact with their customers and receive near-instantaneous feedback on their products and brands. Of course, the information obtained by way of social networks can still be somewhat of a fire hose.

While social networks provide surfeit casual feedback for brands to take advantage of, they often… → Read More