November 22nd, 2008

Nokia to start its own cellphone service in Japan next year

Nokia will create its own cellphone service in Japan, piggybacking on NTT Docomo’s infrastructure there. That’s right, it’ll be a VMNO. (Those have done so well…) It’s scheduled to launch in the springtime. Nokia is expected to use the service to market its high-end phones, presumably including its N96. → Read More

August 22nd, 2008

How Disney Mobile Is Succeeding In Japan (After Failing In the U.S.)

Disney embarked on a cellular phone business in the US as early as June 2006 but pulled the plug at the end of last year, citing delays in the spread of 3G networks as the major reason. In March this year, Disney carried out another attempt, but this time in Japan, where the brand has been super-popular for decades now. Disney Japan teamed up with local telecom conglomerate SoftBank to become the country’s first mobile virtual network operator (MVNO) offering both voice and data services. In Japan, Disney strategically about-faced by pursuing an OEM-like strategy: They leave back-end operations (distribution, price planning, sales, billing, etc.) to their partner and focus on bringing content, design know-how and brand value into the partnership. Japanese customers can sign up for Disney Mobile at over 2,000 SoftBank stores and buy jointly designed handsets featuring various Disney characters. Subscribers are able to download Disney cartoons, games or ringtones, jump to exclusive Disney web sites by pressing a dedicated button on their phones and use @disney.ne.jp as their mobile mail address. Another accommodation to local peculiarities: The main target customers in Japan aren’t kids but women in their 20s and 30s. So far, the change in strategy seems to have worked out well. For example, Disney Mobile just recently reached agreements with mobile giants Mobage-town and Mixi Mobile (the cell phone version of Japan’s biggest social network), which now feature Disney characters on their sites. → Read More

June 24th, 2008

Virgin Mobile to acquire Helio, says FT

Let’s be honest. We’ve seen this coming for more than a month now and the Financial Times is reporting that VM and Helio could announce sometime this week that the two MVNOs will merge leaving SK Telecom with a 20 percent stake. There have been rumors floating around that Helio stores will shut their doors in an effort to cut costs, which we haven’t been able to confirm nor deny, but we’re pretty sure they’re true. We’re unsure which stores will close, but I’d like to think that the NYC store that’s 200 meters away from me will remain open. We’ll have to wait and see, though. Now that all this merger nonsense is over with, I’d like for Helio to release OZ2. Reuters is also reporting on this matter. Sources say Helio will be absorbed into the Virgin Mobile brand. Maybe we won’t see OZ2 with the backlit Helio name. I guess I’m ok with Virgin. → Read More

June 24th, 2008

Virgin Mobile offers enticing $79.99 unlimited plan

Yama hama, look what Virgin Mobile just did. Starting July 1st you can get on the company’s new “Totally Unlimited” plan for $79.99 per month (no contract required), which includes unlimited voice minutes. For $10 more per month, you can get “Unlimited Text & Messaging, with texting, IM, email and picture messages.” If you’re a big talker and you don’t require a smartphone or PDA phone for more robust data services, this is a hell of a deal. Ball’s in your court now, AT&T, Sprint, Verizon, and T-Mobile. Unlimited voice plans from all the major carriers start at $99 per month, with a two-year contract required. Full release after the jump… → Read More

May 8th, 2008

Rumor that won't die: Virgin Mobile to bid for Helio to make best MVNO ever?

We’ve heard weirder rumors about the future of Helio, our favorite MVNO, but this one’s got some interesting aspects to it. The buzz is that Virgin Mobile is looking to pick up Helio and merge the services, and in some ways the idea makes sense. Virgin is the leading MVNO for low-end handsets. They sell utilitarian phones and services to people who just make calls. You can buy their gear at 7/11. What it doesn’t have is a high-end or smartphone product line for sophisticated users. Helio is all high-end, with data-centric handsets and interactive features for power users. What it doesn’t have are low-end offerings or good distribution. Thus, they would be a good match. But will it happen? SK Telecom still owns Helio and has the cash to keep it afloat as long as it wants, but it can’t buy Helio’s way into the stores. So will the merger happen? We’ll see, but don’t count it out, it’s an interesting idea from many angles. → Read More

April 16th, 2008

UPDATED: MVN-whoa! Virgin Mobile might lay off 300 people

[Please see the update at the end of this post.] According to VentureBeat’s Matt Marshall, the US division of Virgin Mobile is considering the layoffs in the face of poor stock performance. Those affected would come mostly from the Northern California offices in Walnut Creek along with some marketing and sales people in New Jersey. → Read More

March 7th, 2008

Video: Eco123 demonstrates weird MVNO service

http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&feedurl=http%3A%2F%2Fcrunchgear%2Eblip%2Etv%2Frss&file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F730143&showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf Biggs is working on a longer piece on what exactly these folks have to offer, but this happens to be one of the services. We’re not entirely sure how it works, but the short demo explains what’s possible. You’re basically selling minutes to people while you trigger the calls. Imagine being on a beach or in a developing country. To go to the “minutes broker” who charges you 50 whatevers for 5 minutes to the US. He triggers a call to your local phone and to the number in the US and both phones ring. It’s a great way to add long distance service to places where it is prohibitively expensive or inconvenient. Product Page → Read More

February 6th, 2008

Helio drops price of unlimited plan, again

Helio has once again dropped the price of their unlimited plan down to $99 from $145. You know the drill. Now drop on by your nearest store and take advantage while you can. The Ocean and Mysto are great choices in case you needed some advice on a handset. Helio → Read More

November 29th, 2007

Exclusive: Helio Mysto outed

Look what I found today. The first official pics of the Mysto from Helio. The CDMA version of the U600, of course. Ain’t she a beaut? No word on specs or release date, but it’ll run $150. Can’t wait for this slick slider to make its way into my hands. Wondering where I found this gem? I’ll never tell. → Read More

November 28th, 2007

Helio adds TV Guide app, my laziness gets worse

As if I need another reason to not leave the couch this winter other than it being cold. Helio has gone and added a TV Guide app and I feel myself getting squishier. A 30-day rental is $2.99 and you can even forward TV listings to a friend in case you think they’re interested in watching ___________ (Some dumb show only you like. Heh.). A few more screen shots after the jump. Thanks, Helio. Will you pay for my Weight Watchers in the Spring? → Read More

November 18th, 2007

Helio File Viewer loosed

I told you about File Viewer a few months ago. I’ve been patiently waiting and it was worth it. It’s now here and it’s free, but only for the Ocean. File Viewer works in conjunction with MME and allows you to view all Microsoft Office documents as well as HTML, PDF, TXT and an array of images. You can even check files from your microSD card. I haven’t tested it all out, but so far so good. Image ganked from Heliocity because I’m too lazy to get screen caps from my Ocean. → Read More

November 14th, 2007

CrunchDeals: Helio slashes $50 off all handsets

As if the refreshed Oceans and $99 all-in-one plan weren’t enough, the MVNO of choice has slashed $50 off all handsets for new members. That means a brand new Ocean is $199, the thinnest flip on the market, Fin, is $79 and the Heat is FREE. Need I say more? Helio → Read More

November 12th, 2007

CrunchDeals: Helio Ocean now $99, so is unlimited everything

I love my Ocean. Matt lives and dies by the Ocean. It’s a great phone and does everything one needs. Well, not everything. It doesn’t get Matt laid or anything, but I think you know where I’m going. Maybe you’re already with Helio and you want some friends to migrate over because you’re a greedy bastard and want the free months of service. I wouldn’t blame you. Their plans are cheap and Sprint has great coverage (from my experience) so what more could you ask for? The newly refreshed Ocean’s are a mere $99 and unlimited minutes and data is currently $99. That’s cheap. Way cheap and you know it. It makes for a perfect gift for the holidays, parental units. Your kids will love you for it and they’ll certainly use it more than they will that ugly sweater you have hidden in the closet, which they’ve already found. Helio Refreshed [via Heliocity] → Read More

September 27th, 2007

Disney Mobile Shuts Down, Goofy Cries Bitter Tears of Regret

As you may have heard from your Fairy Godmother, Disney Mobile is now kaput. The service is essentially dead and your phone, complete with Minnie, Mickey, or Wee Heinrich, a misguided pre-war character that didn’t win Disney many friends in the international community. What does this mean for the poor folks who bought the phones? Well, they’ll reimburse you and/or you’ll still be billed until December 31, 2007, at which time Peter Pan will come and snatch your phone — and innocence — away. You can also transfer your Disney number to another non-Disney phone and hopefully this whole branded MVNO idea has died it’s rightful death. No So Much Product Page → Read More

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