September 20th, 2010

Naspers Buys Controlling Interest In Media Sharing, Social Shopping Site Multiply

The Myriad International Holdings unit of Naspers has acquired a controlling interest in social networking and shopping site operator Multiply, we’ve learned.

Multiply will continue to operate under the same management team.

This company was originally founded in 2004 and raised $26.6 million in venture capital funding over the past few years in a bid to compete against the likes of MySpace and… → Read More

June 4th, 2009

Modeling The True Value Of Social Networks: 2009 Edition

A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far the… → Read More

May 26th, 2009

Multiply 4.0: Social Network Photo Sharing Done Right

Multiply, a social network with a heavy focus on sharing media with friends and family, is getting a major upgrade at 10 AM tomorrow, introducing an overhauled (and much improved) interface, extensive photo editing functionality, a fully integrated photo finishing platform.

Multiply doesn’t get nearly as much attention as bigger players like Facebook and MySpace, but it has built up a solid… → Read More

April 7th, 2009

Who Has The Most Photos Of Them All? Hint: It Is Not Facebook

Photo-sharing on the Web keeps getting more popular as people transfer more of their digital photos from their the black holes of their computer hard drives to social networks where their friends and family can actually see them. Although Facebook Photos has emerged as the largest photo-sharing service in terms of users and is one of the fastest-growing of any size, it is still not the largest by… → Read More

November 17th, 2008

Multiply Gets $100M Valuation As Southeast Asian Media Conglomerate Buys 5% Stake

Philippines-based media company ABS-CBN Broadcasting Corporation has paid $5 million for a 5% stake in Multiply, the media-centric social network with a userbase primarily composed of adults. The investment pegs Multiply’s valuation at $100 million, which is within range (though on the lower end) of our social network valuations based on past deals. ABS-CBN also has the right to purchase up… → Read More

November 12th, 2008

Multiply Launches Collaborative Professional Photo Printing

Multiply, a social network largely geared towards adults, has launched a new set of printing features that allow members to order professional prints of their photos directly from their online albums and those of their friends.

Available photo products include photo books, calendars, cards, and standard prints. The site uses an intuitive drag-and-drop interface to place photos, allowing users… → Read More

October 15th, 2008

Confirmed: Microsoft Gives Up On MSN Groups, Hands It Off To Multiply

We’ve received confirmation that Microsoft is handing over the reins to its MSN Groups property to the social network Multiply. Microsoft is planning to release a new service called Windows Live Groups in November, and apparently doesn’t want to compete with itself. Oddly enough, Microsoft has chosen not to allow groups to transition between the two services, and instead is going to offer a… → Read More

June 25th, 2008

Multiply: The Social Network That Backs Up Your Media, Too

Multiply, a media-heavy social network geared towards adults, has introduced a new backup system that will backup users’ videos and photos at full resolution. The premium service will cost users $20 per year for an unlimited amount of storage. As part of the new release, all users (even unpaid ones) will be given access to Multiply’s new media upload application that’s based on… → Read More

June 23rd, 2008

Modeling The Real Market Value Of Social Networks

Is MySpace worth $3 billion, or $20 billion? It depends on how you value a user. It’s time to start comparing the big global social networks on something other than unique visitors and page views. I believe an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the social… → Read More

November 7th, 2007

Multiply Big In The Philippines, Lands Ad Deal

Multiply has been growing rather quietly internationally. The social media aggregator now has 7 million registered users and 10.5 million monthly unique visitors according to their internal numbers, nearly triple their 2006 traffic. Comscore’s most recent numbers show 12.5 million uniques for September. The service acts like a meta social network where users can collect and share content… → Read More

September 6th, 2007

Multiply Lands $16.6 Million Series B

Social network Multiply has taken $16.6 million in Series B funding. The round was led by VantagePoint Venture Partners with Point Judith Capital and Transcosmos Investments also participating. As part of the deal ex-Chairman of Intermix Media (the original owners of MySpace) David Scott Carlick will join Multiply’s board. Multiply previously took $6million Series A in July 2006. Multiply is one… → Read More

February 4th, 2007

SuperBowl Ads (Not Really) From Startups

Today’s the day – SuperBowl XLI. Hundreds of millions of people around the world will eat junk food, drink beer, and watch the best television advertising all year interrupted periodically with a football game. Six startups (Meebo, Meez, Multiply, Plaxo, RockYou and Technorati) who can’t afford the $2.5 million plus for a thirty second spot during the game got together to produce… → Read More

November 13th, 2006

The New Multiply 3.0 vs. Vox

Privacy-centric multimedia social networking service Multiply is releasing what it calls version 3.0 of its service tonight; Multiply targets users who are interested in sharing content with people they know in real life and exercising strong privacy controls. Privacy in social networking is the big selling point for SixApart’s newest service, Vox, as well. Vox is also strong on media… → Read More

July 14th, 2006

Multiply closes first funding round

Online social network Multiply has closed a Series A funding round with $5 million from Transcosmos and $1 million from the company’s founders. Multiply is a service that filters all networking functions, from highlighted users to visible tag clouds, through a proximity filter with a slider. In other words, users determine whether they want to view information about people just on their… → Read More