Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology. The technology measures both viewer engagement (how many times a video is watched all the way through, at what part do viewers tend to drop off, what thumbnails result in the most plays) and… → Read More
MTV Networks has acquired the remaining portion of Social Project that it did not already own. Terms were not disclosed. Previously, MTV Networks was a minority investor in Social Project, which is behind the Flux social-networking platform powering many of its sites, including MTV.com, TheDailyShow.com, and ColbertNation.com. Social Project, which competes with Ning and KickApps, had… → Read More
It is not enough to be a destination site anymore. Everyone now wants to become an ad network. MTV Networks on Monday announced that it has expanded its vertical ad network strategy by building ad networks around the service’s core properties.
Each vertical ad network will be called a “Tribe.” Much like In contrast to what LinkedIn is trying to do with its new ad network (reselling access to… → Read More
Bebo is taking on YouTube (and Hulu). Today, it opened up its social network to video partners who want access to its captive audience. Launch partners include CBS, MTV Networks, ESPN, the BBC, Channel Four, BSkyB—Bebo is very popular in the UK—Next New Networks, Crackle, Ustream, Last.fm and JibJab. The partners can keep all advertising dollars from the videos (and from music too). Bebo gets… → Read More
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