Mobile marketing firm Adenyo has acquired MoVoxx, a US-based mobile advertising company that counts multiple Fortune 500 companies as clients and reaches millions of users on both smartphones and more basic ‘feature phones’. MoVoxx was founded in 2006 and had previously raised money from Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. Terms of the deal aren’t being… → Read More
When it comes to mobile advertising, smartphone ads seem to be getting the most attention (see our coverage earlier today for a good example). But there’s also a huge amount of advertising going on through SMS messages. MoVoxx is one company that’s tapping into both channels, and now it’s leveraging its inventory of 700 million monthly impressions to tackle the holy grail of advertising… → Read More
Billing Revolution, a startup that offers a single-click billing and payment service for commerce transactions on mobile phones, is partnering with MoVoxx, a mobile advertising network that leverages SMS messaging, to place commerce ads on mobile phones.
MoVoxx advertisers can implement Billing Revolution’s one-click billing and payment service in SMS advertisements so that consumers can purchase… → Read More
The guys over at Synapse Life (a productivity suite) released today a new mobile nightlife service called Down2Night. Down2Night lets you use your cell phone to post and receive notices of events that are going on at your favorite local venues. Seattle is the first city covered by the service. We covered Movoxx earlier, but their SMS service is for nightlife deals instead of coupons. Down2Night… → Read More
Founders Alec Andronikov and Derek Merrill of Free411 competitor InFreeDA have launched a new mobile coupon startup MoVoxx after selling off their free 411 service to AT&T. The service lets you move print coupons on to your mobile phone by dialing into an 800 number listed with the print version, or subscribe to weekly SMS updates of coupons that interest you for free. Coupons are just text… → Read More