MovieLaLa

  • Why Hollywood Needs To Make Technology A Priority

    Why Hollywood Needs To Make Technology A Priority

    Every day, it seems there are new headlines on the strained relationship between technology and entertainment. Variety’s recent “Broken Hollywood” story was essentially a battle cry from entertainment heavyweights sounding off on the biggest challenges they’re facing in an industry undergoing a great deal of turmoil. In 2015, when we’ll see an estimated one… Read More

  • Marc Benioff Funds Social Network For Film Lovers “MovieLaLa”

    Marc Benioff Funds Social Network For Film Lovers “MovieLaLa”

    “Movie studios are spending hundreds of millions of dollars to market movies without the analytics and data to know where to target that marketing and to know it’s working,” says Marc Benioff, CEO of Salesforce. He’s the latest investor in MovieLaLa, a film fan social network that aims to solve this problem by doubling as a data-driven marketing platform for Hollywood. Read More