Two years ago, Mind Candy was just another online gaming company. It had some minor success with interactive puzzles and an alternative reality game called Perplexcity, but the future wasn’t exactly bright. As entrepreneurs are wont to do, Mind Candy CEO Michael Acton Smith made one “last roll of the dice” and created a virtual world game for kids called Moshi Monsters. Though the move may… → Read More
Mind Candy CEO Michael Acton Smith came to my office today to tell me about Moshi Monsters, his company’s virtual world for kids that is signing up a new member every second. Moshi Monsters was his “last roll of the dice” to save his virtual worlds startup in 2008, and it worked. Moshi Monsters is up to 35 million registered users, with about 7 million of those active every month, says Smith. … → Read More
Moshi Monsters, from UK startup Mind Candy officially launched last week with a product that marries the ideas behind Neopets and Tamogotchi with a social network for kids. Users adopt their own Monster and keep it happy by solving daily puzzles that are sent to each player. Monster owners can interact with their pets by tickling them, playing games, shopping, designing their rooms, and shortly by… → Read More
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