mopub

  • Twitter Says Native Ads Will Be Available To All MoPub Publishers Tomorrow

    Twitter Says Native Ads Will Be Available To All MoPub Publishers Tomorrow

    MoPub is making native ads available to all of its publishers tomorrow, according to blog posts from MoPub and Twitter (which acquired MoPub last year). This follows an announcement in December that MoPub will be testing native ads (namely, ads that are customized to resemble regular content, often appearing in an app’s content stream) with a limited set of partners. Today’s MoPub… Read More

  • Twitter’s MoPub Fires Up An In-Stream Native Ad Product, Launches On Tango

    Twitter’s MoPub Fires Up An In-Stream Native Ad Product, Launches On Tango

    Twitter’s recent acquisition of MoPub has fired up a native advertising business that will launch with in-stream ads on the Tango messaging platform and with other partners. The product is obviously taking some cues from Twitter’s own ad products, which take the form of promoted tweets and trends. The new ads will launch on Tango — among other partners — with… Read More

  • Twitter Closes Its Acquisition of MoPub

    Twitter just announced that it has closed its acquisition of MoPub. We first broke the news that Twitter was acquiring the company (which helps mobile publishers manage their ad inventory) back in September. An official confirmation followed soon after, though neither company confirmed the $350 million, all-stock price that we heard (a price that AllThingsD also reported). Read More

  • MoPub’s Optimizer Lets Mobile Publishers Automatically Prioritize Their Most Lucrative Ad Networks

    MoPub’s Optimizer Lets Mobile Publishers Automatically Prioritize Their Most Lucrative Ad Networks

    MoPub is releasing a new tool called the Optimizer that should allow mobile publishers to take an entirely automated, hands-off approach to managing their ad networks — and increase revenue too. The team gave me a demo of the new feature, saying the technology uses a “waterfall” approach, moving down a list of possible networks from which to serve an ad, starting with the… Read More

  • MoPub’s New Dashboard Gives Developers One Place To Track Their Revenue Across Ad Networks

    MoPub’s New Dashboard Gives Developers One Place To Track Their Revenue Across Ad Networks

    Startup MoPub aims to help mobile publishers and developers manage advertising from multiple ad networks and other sources. Today it’s adding a seemingly-obvious-but-important feature — a dashboard where customers can actually see how each source is performing. Marketing Director Elain Szu said that until now, publishers haven’t really been able to see this data in one place. Read More

  • Mobile Ad Exchange MoPub Says It Reached A $100M Revenue Run Rate In May

    Mobile Ad Exchange MoPub Says It Reached A $100M Revenue Run Rate In May

    MoPub, a startup that helps mobile app publishers run advertising from multiple sources (such as ad networks, direct sales and cross-promotion), says that it reached a $100 million revenue run rate this month. MoPub is now conducting 2 billion ad auctions each day and reaching more than 550 million unique devices each month, the company says. The MoPub exchange launched 18 months ago, and CEO… Read More

  • iPad Becomes Advertisers’ Best Friend

    iPad Becomes Advertisers’ Best Friend

    Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers despite competition making iPad placements the most pricey. The data from mobile ad platform MoPub’s Q4 2013 study of 90 billion ad views shows advertisers are betting on the… Read More

  • MoPub Drops Its Price For Ad Network Mediation To Zero

    MoPub Drops Its Price For Ad Network Mediation To Zero

    It’s the one-year anniversary of MoPub‘s marketplace for real-time bidding on mobile ads, and the company is celebrating by eliminating the cost for publishers to participate. CEO Jim Payne told me that the company wants to encourage as many publishers to use the MoPub Marketplace as possible. After all, he said real-time bidding is “a better way of doing things,”… Read More

  • Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

    Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

    MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding which the company says will be used for hiring and international expansion, including putting folks on the ground in Europe, Japan, Korea and elsewhere in the Asia-Pacific region. Read More

  • MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub, the Accel-backed ad serving startup that helps mobile publishers manage multiple monetization sources, has just released its first report on the data from its mobile ad exchange. It takes a different tack than most of the reports I’ve seen, focusing on slightly arcane-sounding metrics like win rate (percent of auctions that have winning bids) and bid depth (bids per impression… Read More

  • MoPub’s Ad Server Now Supports Mobile Games, Signs Up Ngmoco’s Mobage Gaming Network

    MoPub’s Ad Server Now Supports Mobile Games, Signs Up Ngmoco’s Mobage Gaming Network

    MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, is launching support for in-game ads and is also announcing a deal to power advertising in DeNa-owned ngmoco’s Mobage gaming network. MoPub, which is backed by Accel Partners and others, develops a self-serve ad serving platform for mobile applications and websites that allows mobile publishers to serve… Read More

  • Accel Leads $6.5 Million Round In MoPub, The DoubleClick For Mobile

    Accel Leads $6.5 Million Round In MoPub, The DoubleClick For Mobile

    MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, has raised $6.5 million in new funding led by Accel Partners with participating from Harrison Metal Capital. Both firms invested seed funding in the startup last December. Accel Partner Rich Wong will be joining MoPub’s board. MoPub, which part of the first AngelPad class, develops a self-serve ad serving… Read More

  • MoPub, The DoubleClick For Mobile, Gets Seed Funding From Accel & Harrison Metal

    It’s no secret that everyone believes the mobile advertising space is going to be huge. Massively, massively huge. If you need any proof of this, just look to Android. That’s essentially the entire reason it exists. In fact, it could be a $3 billion business by 2014, MoPub CEO Jim Payne believes. Not surprisingly, the investors are right there with him in that belief. MoPub, a… Read More

  • The Initial AngelPad Startups Get Their Wings

    The Initial AngelPad Startups Get Their Wings

    Back in August, we broke the news about AngelPad, a new incubator started by a group of seven ex-Googlers. A day later, we sat down with one of those ex-Googlers, Thomas Korte, to talk a bit about the project. At the time, the logistics of how everything would work were still being ironed out. Fast forward to today, not even three months later, and they’re having their first demo… Read More