mopub

  • MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub, the Accel-backed ad serving startup that helps mobile publishers manage multiple monetization sources, has just released its first report on the data from its mobile ad exchange. It takes a different tack than most of the reports I’ve seen, focusing on slightly arcane-sounding metrics like win rate (percent of auctions that have winning bids) and bid depth (bids per impression… Read More

  • MoPub’s Ad Server Now Supports Mobile Games, Signs Up Ngmoco’s Mobage Gaming Network

    MoPub’s Ad Server Now Supports Mobile Games, Signs Up Ngmoco’s Mobage Gaming Network

    MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, is launching support for in-game ads and is also announcing a deal to power advertising in DeNa-owned ngmoco’s Mobage gaming network. MoPub, which is backed by Accel Partners and others, develops a self-serve ad serving platform for mobile applications and websites that allows mobile publishers to serve… Read More

  • Accel Leads $6.5 Million Round In MoPub, The DoubleClick For Mobile

    Accel Leads $6.5 Million Round In MoPub, The DoubleClick For Mobile

    MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, has raised $6.5 million in new funding led by Accel Partners with participating from Harrison Metal Capital. Both firms invested seed funding in the startup last December. Accel Partner Rich Wong will be joining MoPub’s board. MoPub, which part of the first AngelPad class, develops a self-serve ad serving… Read More

  • MoPub, The DoubleClick For Mobile, Gets Seed Funding From Accel & Harrison Metal

    It’s no secret that everyone believes the mobile advertising space is going to be huge. Massively, massively huge. If you need any proof of this, just look to Android. That’s essentially the entire reason it exists. In fact, it could be a $3 billion business by 2014, MoPub CEO Jim Payne believes. Not surprisingly, the investors are right there with him in that belief. MoPub, a… Read More

  • The Initial AngelPad Startups Get Their Wings

    The Initial AngelPad Startups Get Their Wings

    Back in August, we broke the news about AngelPad, a new incubator started by a group of seven ex-Googlers. A day later, we sat down with one of those ex-Googlers, Thomas Korte, to talk a bit about the project. At the time, the logistics of how everything would work were still being ironed out. Fast forward to today, not even three months later, and they’re having their first demo… Read More