Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers despite competition making iPad placements the most pricey. The data from mobile ad platform MoPub’s Q4 2013 study of 90 billion ad views shows advertisers are betting on the biggest little screen. → Read More
It’s the one-year anniversary of MoPub‘s marketplace for real-time bidding on mobile ads, and the company is celebrating by eliminating the cost for publishers to participate.
CEO Jim Payne told me that the company wants to encourage as many publishers to use the MoPub Marketplace as possible. After all, he said real-time bidding is “a better way of doing things,” and bringing more ad… → Read More
MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding which the company says will be used for hiring and international expansion, including putting folks on the ground in Europe, Japan, Korea and elsewhere in the Asia-Pacific region. → Read More
MoPub, the Accel-backed ad serving startup that helps mobile publishers manage multiple monetization sources, has just released its first report on the data from its mobile ad exchange. It takes a different tack than most of the reports I’ve seen, focusing on slightly arcane-sounding metrics like win rate (percent of auctions that have winning bids) and bid depth (bids per impression request) to… → Read More
MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, is launching support for in-game ads and is also announcing a deal to power advertising in DeNa-owned ngmoco’s Mobage gaming network.
MoPub, which is backed by Accel Partners and others, develops a self-serve ad serving platform for mobile applications and websites that allows mobile publishers to serve direct-sold… → Read More
MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, has raised $6.5 million in new funding led by Accel Partners with participating from Harrison Metal Capital. Both firms invested seed funding in the startup last December. Accel Partner Rich Wong will be joining MoPub’s board.
MoPub, which part of the first AngelPad class, develops a self-serve ad serving platform for… → Read More
Back in August, we broke the news about AngelPad, a new incubator started by a group of seven ex-Googlers. A day later, we sat down with one of those ex-Googlers, Thomas Korte, to talk a bit about the project. At the time, the logistics of how everything would work were still being ironed out. Fast forward to today, not even three months later, and they’re having their first demo day.
In total… → Read More
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