Mobile advertising network Mojiva has raised another $7 million in funding from current investors in the company, part of a larger raise the company is in the process of closing to hire more people, build more data layers into its network, and expand its new tablet advertising network. The amount was first revealed in a Form D filed with the SEC, and we have confirmed the details with David… → Read More
Mojiva, the mobile advertising network, is today opening a new chapter in its bid to carve out a space for itself in the still-young market for mobile advertising: it is launching Mojiva Tab, an ad network aimed at inventory that will only be delivered on tablets. Mojiva, which focuses on display and rich-media ad formats and says its network covers 1.1 billion devices globally representing 8,000… → Read More
New data from mobile ad network Mojiva out this morning paints a picture of the state of mobile advertising, highlighting trends across its network from February to June of this year. Some high-level conclusions: rich media ads dominate, the mobile web shouldn’t be discounted, the majority of mobile ad requests came from Wi-Fi connections, and RIM is still a major player. (Well, in Europe, that… → Read More
Mobile ad network Mojiva has raised $25 million in new funding, we’ve confirmed. New investor Shamrock Capital Advisors led the round with participation from existing investors Pelion Venture Partners and Bertelsmann Digital Media Investments. To date Mojiva has raised $35.3 million.
Mojiva develops a self service ad platform that allows advertisers and publishers to manage mobile ad campaigns. → Read More
There have been reports floating around that mobile ad network AdMob was having a rough transition at parent company Google. The best evidence of this is that CEO and AdMob founder Omar Hamoui left Google only five months after the mobile ad network was officially acquired by the search giant. And a number of other execs and employees have followed Hamoui’s lead to join startups. Today, another… → Read More
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