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	<title>TechCrunch &#187; Modu</title>
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		<title>TechCrunch &#187; Modu</title>
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		<title>Modu Releases Teeny-Tiny T Phone</title>
		<link>http://techcrunch.com/2010/10/12/modu-releases-teeny-tiny-t-phone/</link>
		<comments>http://techcrunch.com/2010/10/12/modu-releases-teeny-tiny-t-phone/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 13:09:02 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[cellphones]]></category>
		<category><![CDATA[Modu]]></category>
		<category><![CDATA[Headline]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=181476</guid>
		<description><![CDATA[Remember <a HREF="http://crunchgear.com/tag/Modu">Modu</a>? A few years ago these guys took MWC by storm, promising a tiny phone that fit into different sleeves that offered various functions like game playing and movie playback. Why not have one phone that's good at all of those and didn't use the sleeves? We still don't know, but Modu is still kicking and they just released the Modu T.

The T is a Java-powered 3G miniphone that is apparently the "lightest phone in the world," not that people have been concerned about weight thus far. Regardless, it appears to be available overseas and an upcoming Android model, called the W, should be considerably more interesting.

Regardless, you'll probably never see it in the wild so enjoy looking at it here.]]></description>
			<content:encoded><![CDATA[<p>Remember <a HREF="http://crunchgear.com/tag/Modu">Modu</a>? A few years ago these guys took MWC by storm, promising a tiny phone that fit into different sleeves that offered various functions like game playing and movie playback. Why not have one phone that&#8217;s good at all of those and didn&#8217;t use the sleeves? We still don&#8217;t know, but Modu is still kicking and they just released the Modu T.</p>
<p>The T is a Java-powered 3G miniphone that is apparently the &#8220;lightest phone in the world,&#8221; not that people have been concerned about weight thus far. Regardless, it appears to be available overseas and an upcoming Android model, called the W, should be considerably more interesting.</p>
<p>Regardless, you&#8217;ll probably never see it in the wild so enjoy looking at it here.</p>
<div style="overflow:auto;height:300px;border:1px #C4C4C4 solid;">modu introduces modu T, a 3.5G touch phone which was awarded a Guinness World Record for being the lightest touch phone in the world. The modu T is a thin phone, it has a 2.2 inch touch screen and a memory card with 2GB memory capacity which can be extended up to 32GB. The phone includes extensive functionality which includes web access, Instant Messaging, direct links to different social networks, a built in FM radio, GPS, music player and more.</p>
<p>In addition, modu, in its new phone, has put an emphasis on voice quality and an easy to use and friendly User Interface, at an attractive price. modu T is being introduced today for the first time, and is expected to be launched soon in various countries.</p>
<p>modu T includes a wide variety of applications such as: YouTube™, Google™ Search, Twitter, Facebook, Flickr, TuneWiki, eBuddy and Snaptu. modu T operates on Qualcomm’s Brew operating system.</p>
<p>Dov Moran, CEO and founder of modu, comments: “we are pleased and proud to introduce today our brand new products. We have undergone a difficult time in which we have learned, innovated and grew stronger and I truly believe that we are on the right track to becoming a leading company in its field. The mobile industry is considerable in size and is currently undergoing changes which would allow for companies like modu to enter the market and be worthy players in this industry.</p>
<p>modu T is unique in its modularity, enabling connectivity with the different “fy” devices, which allow it to have additional features and functionalities which extend the user experience to higher levels. This modularity allows each user to enjoy advanced functionalities which are specifically relevant to each such user, while enabling specific compatibility to such user’s changing needs and preferences. The connectivity to the “fy” devices is done through a unique technology developed by modu.</p>
<p>The modu T “fy” family of devices, which enhances and complete the user experience, includes:</p>
<p>• camerafy your modu T phone and capture moments while staying super compact. simply slide your modu T phone into the compact and intuitive 5MP camerafy and start capturing and sharing your most memorable moments.<br />
• sportfy your modu T and instantly turn it into your exercise companion. You can listen to your favorite music, get training information during and after your workout and track your route and performance online.<br />
• boostify your modu T phone and enjoy hands-free calls, your favorite songs &amp; intuitive single key operations, all while staying connected.<br />
• textify your modu T phone and instantly give it a full QWERTY keyboard makeover. So whether you want to answer your emails or type your funniest text messages, you can do it with ease. It also has a built in 5MP camera, for those moments when even a thousand words won’t do (the texitfy is scheduled for launch at the beginning of 2011).</p>
<p>In addition modu is scheduled to launch in the near future its modu W – a Wi-Fi based device with a touch screen operating on the Android operating system.</p></div>
<p><a HREF="http://www.modumobile.com/#/catalog/modu%E2%84%A2_T_phone/">Product Page</a></p>
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			<media:title type="html">john</media:title>
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		<title>Modu Android Prototype Leaked</title>
		<link>http://techcrunch.com/2010/07/28/modu-android-prototype-leaked/</link>
		<comments>http://techcrunch.com/2010/07/28/modu-android-prototype-leaked/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:17:29 +0000</pubDate>
		<dc:creator>Contributor</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Modu]]></category>
		<category><![CDATA[prototype]]></category>

		<guid isPermaLink="false">http://www.mobilecrunch.com/?p=36145</guid>
		<description><![CDATA[Modu isn&#8217;t well known in the US, but they make a tiny handset that&#8217;s been out for a while. While their current product offering has been criticized for being outdated and clunky, the good news (at least for them) is that they have developed a new Android based handset which should be available in the near future. That handset leaked, and while it&#8217;s got some strange things about it (no 3G, have to use wifi for data transfer) this may be because it&#8217;s a prototype. The Modu android phone also has a built in FM receiver, but you have to use a head set with it in order to hear the tunes. The leaker sent over some video, you can check it out after the jump. [via Phandroid]]]></description>
			<content:encoded><![CDATA[<p>Modu isn&#8217;t well known in the US, but they make a tiny handset that&#8217;s been out for a while. While their current product offering has been criticized for being outdated and clunky, the good news (at least for them) is that they have developed a new Android based handset which should be available in the near future. That handset leaked, and while it&#8217;s got some strange things about it (no 3G, have to use wifi for data transfer) this may be because it&#8217;s a prototype. The Modu android phone also has a built in FM receiver, but you have to use a head set with it in order to hear the tunes. The leaker sent over some video, you can check it out after the jump.</p>
<p><span id="more-335868"></span></p>
<span style="text-align:center; display: block;"><a href="http://techcrunch.com/2010/07/28/modu-android-prototype-leaked/"></a></span>
<p>[via <a href="http://phandroid.com/2010/07/27/modus-android-based-prototype-shows-up-in-the-wild/">Phandroid</a>]</p>
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		<title>Dressed To Kill: Modu 2 To Sport Android Jacket</title>
		<link>http://techcrunch.com/2009/10/07/dressed-to-kill-modu-2-to-sport-android-jacket/</link>
		<comments>http://techcrunch.com/2009/10/07/dressed-to-kill-modu-2-to-sport-android-jacket/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:09:01 +0000</pubDate>
		<dc:creator>Contributor</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[cellphones]]></category>
		<category><![CDATA[Modu]]></category>

		<guid isPermaLink="false">http://www.mobilecrunch.com/?p=20681</guid>
		<description><![CDATA[Israeli modular phone manufacturer, Modu, looks to be shaking things up with its next modular gadget &#8211; Modu 2. In a recent interview with TechRadar, Modu CEO, Dov Moran, has let (some of) the beans spill on Modu&#8217;s ambitions for its next generation of devices. For anyone who is unfamiliar, Modu&#8217;s modular ecosystem includes various &#8220;jackets&#8221; which &#8220;create a new look and provide added functionality&#8221; to the underlying Modu phone. In the same way that you and I change our clothes based on our plans, Modu&#8217;s phone can change jackets for different functions, such as playing MP3s, taking digital photos, or at its simplest, changing its outward appearance with a dressy &#8220;suit&#8221; jacket. Despite the relatively young company&#8217;s inability to launch non-3G products in big-time markets, like the UK, Modu seems more determined than ever to push its modular phone platform forward. To better position its future lineup for more wide spread adoption, Moran spoke about some of the necessary updates needed to compete in the growing mobile space: &#8220;Our second [Modu device] will be a touchscreen, a very unique concept, and will justify its label of being innovative. It will be a 3.5G product, but will also have a number of other features.&#8221; Thus, it comes as no big surprise that along with the improved hardware Modu is also working on bringing Android into its &#8220;wardrobe.&#8221; Moran explained: &#8220;We&#8217;re also planning to have a jacket based on Android, which will enable programming capability [on the Modu unit], but these plans are too early to expose.&#8221; If Modu can successfully integrate Google&#8217;s mobile OS with some new and improved hardware, Modu 2 might be just what the doctor large mobile market ordered. At a minimum, an Android jacket should at least help Modu get a seat at the big boys&#8217; table. [via Talking Mobile]]]></description>
			<content:encoded><![CDATA[<p>Israeli modular phone manufacturer, <a href="http://www.crunchbase.com/company/modu">Modu</a>, looks to be shaking things up with its next modular gadget &#8211; Modu 2. In a recent interview <a href="http://www.techradar.com/news/phone-and-communications/mobile-phones/modu-planning-android-phone-and-netbook-640876">with TechRadar</a>, Modu CEO, Dov Moran, has let (some of) the beans spill on Modu&#8217;s ambitions for its next generation of devices.</p>
<p><span id="more-20681"></span>For anyone who is unfamiliar, Modu&#8217;s <a href="http://www.techcrunch.com/2009/02/11/modu-comes-out-of-the-woodwork-with-a-truly-innovative-mobile-offering/">modular ecosystem</a> includes various &#8220;jackets&#8221; which &#8220;create a new look and provide added functionality&#8221; to the underlying Modu phone. In the same way that you and I change our clothes based on our plans, Modu&#8217;s phone can change jackets for different functions, such as playing MP3s, taking digital photos, or at its simplest, changing its outward appearance with a dressy &#8220;suit&#8221; jacket.</p>
<p>Despite the relatively young company&#8217;s inability to launch non-3G products in big-time markets, like the UK, Modu seems more determined than ever to push its modular phone platform forward. To better position its future lineup for more wide spread adoption, Moran spoke about some of the necessary updates needed to compete in the growing mobile space:</p>
<blockquote><p>&#8220;Our second [Modu device] will be a touchscreen, a very unique concept, and will justify its label of being innovative. It will be a 3.5G product, but will also have a number of other features.&#8221;</p></blockquote>
<p>Thus, it comes as no big surprise that along with the improved hardware Modu is also working on bringing Android into its &#8220;wardrobe.&#8221; Moran explained:</p>
<blockquote><p>&#8220;We&#8217;re also planning to have a jacket based on Android, which will enable programming capability [on the Modu unit], but these plans are too early to expose.&#8221;</p></blockquote>
<p>If Modu can successfully integrate Google&#8217;s mobile OS with some new and improved hardware, Modu 2 might be just what the <del datetime="2009-10-07T16:21:18+00:00">doctor</del> large mobile market ordered. At a minimum, an Android jacket should at least help Modu get a seat at the big boys&#8217; table.</p>
<p>[via <a href="http://talkingmobile.com/2009/10/06/modu-to-adopt-android/">Talking Mobile</a>]</p>
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		<title>Modu roars into MWC with actual product</title>
		<link>http://techcrunch.com/2009/02/11/modu-roars-into-mwc-with-actual-product/</link>
		<comments>http://techcrunch.com/2009/02/11/modu-roars-into-mwc-with-actual-product/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 14:18:56 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[cellphones]]></category>
		<category><![CDATA[Modu]]></category>
		<category><![CDATA[Headline]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=71490</guid>
		<description><![CDATA[<a href="http://www.techcrunch.com/2009/02/11/modu-comes-out-of-the-woodwork-with-a-truly-innovative-mobile-offering/">Robin at TC</a> writes:
<a href="http://www.modumobile.com/">Modu</a>, the <a href="http://www.crunchbase.com/company/modu">heavily-funded</a> Israel-based modular phone manufacturer that enables you to slip a light mobile device into a variety of so-called "jackets" (think music players, other cellphones, car stereos, digital cameras, etc.), is prepping its big commercial launch for this year by unveiling its family of phones at the upcoming Mobile World Congress. The actual sales for the device will start at the beginning of next quarter.

Modu started <a href="http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/">teasing everyone</a> in January last year, and <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">revealed</a> what it had in store a month after. Crunchgear's John Biggs dubbed it <a href="http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/">cool but flawed</a>, but this was all way before the company ever had something to show for its promises and - meanwhile - over <a href="http://www.crunchbase.com/company/modu">$85 million in venture capital funding</a>. Well, now they do.]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.techcrunch.com/2009/02/11/modu-comes-out-of-the-woodwork-with-a-truly-innovative-mobile-offering/">Robin at TC</a> writes:</p>
<blockquote><p><a href="http://www.modumobile.com/">Modu</a>, the <a href="http://www.crunchbase.com/company/modu">heavily-funded</a> Israel-based modular phone manufacturer that enables you to slip a light mobile device into a variety of so-called &#8220;jackets&#8221; (think music players, other cellphones, car stereos, digital cameras, etc.), is prepping its big commercial launch for this year by unveiling its family of phones at the upcoming Mobile World Congress. The actual sales for the device will start at the beginning of next quarter.</p>
<p>Modu started <a href="http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/">teasing everyone</a> in January last year, and <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">revealed</a> what it had in store a month after. Crunchgear&#8217;s John Biggs dubbed it <a href="http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/">cool but flawed</a>, but this was all way before the company ever had something to show for its promises and &#8211; meanwhile &#8211; over <a href="http://www.crunchbase.com/company/modu">$85 million in venture capital funding</a>. Well, now they do.</p>
<p>At the heart of the Modu ecosystem is a small modular mobile phone (the lightest one available according to the Guiness Book of World Records) that comes with complete mobile functionality but also doubles as both a music player and a mass storage device (2 GB). The modu phone boasts a seven-key keypad to perform basic functions even without a jacket, but it&#8217;s really the jackets that make the product unique.</p>
<p>Straight from the press release, the freshly unveiled Modu jacket line-up includes:</p>
<ul>
<li>Night jacket: inspired by the nightlife scene, this jacket includes futuristic styling with an edgy keypad, flashing lights, night mode imaging and a unique graphical user interface</li>
<li>Street-art jacket: capturing the expressive and vibrant street art scene, this jacket fea tures stereo speak ers and dedicated music keys for a powerful music experience</li>
<li>Classic jacket: designed to fit the everyday needs of a modern lifestyle, this jacket carries all essential mobile communication features with an air of elegance and fine taste</li>
<li>Express jacket: this jacket transforms the modu phone and user interface with a rain bow of fun, playful flavors</li>
</ul>
</blockquote>
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		<title>Modu Comes Out Of The Woodwork With A Truly Innovative Mobile Offering</title>
		<link>http://techcrunch.com/2009/02/11/modu-comes-out-of-the-woodwork-with-a-truly-innovative-mobile-offering/</link>
		<comments>http://techcrunch.com/2009/02/11/modu-comes-out-of-the-woodwork-with-a-truly-innovative-mobile-offering/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 10:59:23 +0000</pubDate>
		<dc:creator>Robin Wauters</dc:creator>
				<category><![CDATA[TC]]></category>
		<category><![CDATA[Modu]]></category>

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		<description><![CDATA[<a href="http://www.modumobile.com/">Modu</a>, the <a href="http://www.crunchbase.com/company/modu">heavily-funded</a> Israel-based modular phone manufacturer that enables you to slip a light mobile device into a variety of so-called "jackets" (think music players, other cellphones, car stereos, digital cameras, etc.), is prepping its big commercial launch for this year by unveiling its family of phones at the upcoming Mobile World Congress. The actual sales for the device will start at the beginning of next quarter.

Modu started <a href="http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/">teasing everyone</a> in January last year, and <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">revealed</a> what it had in store a month after. Crunchgear's John Biggs dubbed it <a href="http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/">cool but flawed</a>, but this was all way before the company ever had something to show for its promises and - meanwhile - over <a href="http://www.crunchbase.com/company/modu">$127 million in venture capital funding</a>. Well, now they do.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.modumobile.com/">Modu</a>, the <a href="http://www.crunchbase.com/company/modu">heavily-funded</a> Israel-based modular phone manufacturer that enables you to slip a light mobile device into a variety of so-called &#8220;jackets&#8221; (think music players, other cellphones, car stereos, digital cameras, etc.), is prepping its big commercial launch for this year by unveiling its family of phones at the upcoming Mobile World Congress. The actual sales for the device will start at the beginning of next quarter.</p>
<p>Modu started <a href="http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/">teasing everyone</a> in January last year, and <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">revealed</a> what it had in store a month after. Crunchgear&#8217;s John Biggs dubbed it <a href="http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/">cool but flawed</a>, but this was all way before the company ever had something to show for its promises and &#8211; meanwhile &#8211; over <a href="http://www.crunchbase.com/company/modu">$85 million in venture capital funding</a>. Well, now they do.</p>
<p>At the heart of the Modu ecosystem is a small modular mobile phone (the lightest one available according to the Guiness Book of World Records) that comes with complete mobile functionality but also doubles as both a music player and a mass storage device (2 GB). The modu phone boasts a seven-key keypad to perform basic functions even without a jacket, but it&#8217;s really the jackets that make the product unique.</p>
<p>Straight from the press release, the freshly unveiled Modu jacket line-up includes:</p>
<ul>
<li>Night jacket: inspired by the nightlife scene, this jacket includes futuristic styling with an edgy keypad, flashing lights, night mode imaging and a unique graphical user interface</li>
<li>Street-art jacket: capturing the expressive and vibrant street art scene, this jacket fea tures stereo speak ers and dedicated music keys for a powerful music experience</li>
<li>Classic jacket: designed to fit the everyday needs of a modern lifestyle, this jacket carries all essential mobile communication features with an air of elegance and fine taste</li>
<li>Express jacket: this jacket transforms the modu phone and user interface with a rain bow of fun, playful flavors</li>
</ul>
<p>Pictures:</p>
<p></p>
<p>More jackets will be announced in the course of this year.</p>
<p>The jury is still out if Modu is onto something here, but it&#8217;s refreshing to see a company in the mobile industry risk such a bold move and truly try to innovate the space. I&#8217;m curious to find out what else they&#8217;ll announce at the Mobile World Congress; they&#8217;re promising more news on &#8220;global distribution of the Modu phone and jackets, with a significant initial order; partnership agreements; new product news; and manufacturing and production capabilities&#8221;.</p>
<p>Modu was founded in 2007 by <a href="http://www.crunchbase.com/person/dov-moran">Dov Moran</a>, the inventor of the USB Flash Drive (he was the founder, Chairman and CEO of M-systems, acquired by SanDisk Corp for $1.6B at the end of 2006), and you can hear him explain the product in the interview embedded below.</p>
<span style="text-align:center; display: block;"><a href="http://techcrunch.com/2009/02/11/modu-comes-out-of-the-woodwork-with-a-truly-innovative-mobile-offering/"></a></span>
<div class="cbw snap_nopreview">
<div class="cbw_header">
<div class="cbw_header_text"><a href="http://www.crunchbase.com/" rel="nofollow">CrunchBase Information</a></div>
</div>
<div class="cbw_content">
<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/modu">Modu</a></div>
<div class="cbw_subcontent"></div>
<div class="cbw_footer">Information provided by <a href="http://www.crunchbase.com/" rel="nofollow">CrunchBase</a></div>
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		<title>Qualcomm invests in tiny phone company Modu</title>
		<link>http://www.techcrunch.com/2009/01/26/modu-gets-7m-infusion-from-qualcomm/</link>
		<comments>http://www.techcrunch.com/2009/01/26/modu-gets-7m-infusion-from-qualcomm/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 15:08:37 +0000</pubDate>
		<dc:creator>Contributor</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Modu]]></category>
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		<description><![CDATA[

Calcalist is reporting (<a href="http://www.calcalist.co.il/markets/articles/0,7340,L-3199930,00.html">Hebrew only</a>) that <a href="http://www.modumobile.com">Modu</a> has brought in another $7M in funding courtesy of Qualcomm which as part of the agreement will also manufacture the <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">Modu "core"</a>.

Modu has had a whirlwind of a year, first debuting to much fanfare at last year's Mobile World Congress, where we had a chance to sit with the company's CEO, <a href="http://www.crunchbase.com/person/dov-moran">Dov Moran</a>, for a <a href="http://www.techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/">1-on-1 for a demo</a>. The company then went on to raise a <a href="http://www.techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/">whopping $100M round</a>. Then in November Modu announced a 33%, 88-employee downsizing in November.]]></description>
			<content:encoded><![CDATA[

Calcalist is reporting (<a href="http://www.calcalist.co.il/markets/articles/0,7340,L-3199930,00.html">Hebrew only</a>) that <a href="http://www.modumobile.com">Modu</a> has brought in another $7M in funding courtesy of Qualcomm which as part of the agreement will also manufacture the <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">Modu "core"</a>.

Modu has had a whirlwind of a year, first debuting to much fanfare at last year's Mobile World Congress, where we had a chance to sit with the company's CEO, <a href="http://www.crunchbase.com/person/dov-moran">Dov Moran</a>, for a <a href="http://www.techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/">1-on-1 for a demo</a>. The company then went on to raise a <a href="http://www.techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/">whopping $100M round</a>. Then in November Modu announced a 33%, 88-employee downsizing in November.]]></content:encoded>
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		<title>Modu Gets $7M Infusion from Qualcomm</title>
		<link>http://techcrunch.com/2009/01/26/modu-gets-7m-infusion-from-qualcomm/</link>
		<comments>http://techcrunch.com/2009/01/26/modu-gets-7m-infusion-from-qualcomm/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 14:13:12 +0000</pubDate>
		<dc:creator>Roi Carthy</dc:creator>
				<category><![CDATA[TC]]></category>
		<category><![CDATA[Qualcomm]]></category>
		<category><![CDATA[Modu]]></category>

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		<description><![CDATA[

Calcalist is reporting (<a href="http://www.calcalist.co.il/markets/articles/0,7340,L-3199930,00.html">Hebrew only</a>) that <a href="http://www.modumobile.com">Modu</a> has brought in another $7M in funding courtesy of Qualcomm which as part of the agreement will also manufacture the <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">Modu "core"</a>.

Modu has had a whirlwind of a year, first debuting to much fanfare at last year's Mobile World Congress, where we had a chance to sit with the company's CEO, <a href="http://www.crunchbase.com/person/dov-moran">Dov Moran</a>, for a <a href="http://www.techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/">1-on-1 for a demo</a>. The company then went on to raise a <a href="http://www.techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/">whopping $100M round</a>. Then in November Modu announced a 33%, 88-employee downsizing in November.]]></description>
			<content:encoded><![CDATA[<p>Calcalist is reporting (<a href="http://www.calcalist.co.il/markets/articles/0,7340,L-3199930,00.html">Hebrew only</a>) that <a href="http://www.modumobile.com">Modu</a> has brought in another $7M in funding courtesy of Qualcomm which as part of the agreement will also manufacture the <a href="http://www.techcrunch.com/2008/02/07/modu-revealed/">Modu &#8220;core&#8221;</a>.</p>
<p>Modu has had a whirlwind of a year, first debuting to much fanfare at last year&#8217;s Mobile World Congress, where we had a chance to sit with the company&#8217;s CEO, <a href="http://www.crunchbase.com/person/dov-moran">Dov Moran</a>, for a <a href="http://www.techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/">1-on-1 for a demo</a>. The company then went on to raise a <a href="http://www.techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/">whopping $100M round</a>. Then in November Modu announced a 33%, 88-employee downsizing in November.</p>
<p>Clearly things are not all rosy at Modu, but the company now has some more cash to pursue its very risky mobile play. If anyone has any further info, please post it in the comments below.</p>
<div class="cbw snap_nopreview">
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<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
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<div class="cbw_content">
<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/modu">Modu</a></div>
<div class="cbw_subcontent"></div>
<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/qualcomm">Qualcomm</a></div>
<div class="cbw_subcontent"></div>
<div class="cbw_footer">Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
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		<title>Feast your eyes on the the world&#039;s lightest phone: Modu</title>
		<link>http://techcrunch.com/2008/03/25/feast-your-eyes-on-the-the-worlds-lightest-phone-modu/</link>
		<comments>http://techcrunch.com/2008/03/25/feast-your-eyes-on-the-the-worlds-lightest-phone-modu/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 16:22:42 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
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		<category><![CDATA[Modu]]></category>
		<category><![CDATA[phones]]></category>
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		<guid isPermaLink="false">http://www.crunchgear.com/2008/03/25/feast-your-eyes-on-the-the-worlds-lightest-phone-modu/</guid>
		<description><![CDATA[The Guinness Book of World Records has named the Modu mini phone &#8220;the lightest mobile phone in the world.&#8221; The phone, which we saw at MWC this year, weighs a mere 1.4 ounces and is .3 inches thick. Modu received a $100 million cash infusion last week. The phone, as you&#8217;ll remember, works as a standalone mobile device or fits into different &#8220;jackets&#8221; that basically take control of the mini core and can act as smartphones, game phones, or music phones. Expect Modu to hit the US late this year or early next. Product Page]]></description>
			<content:encoded><![CDATA[<p></p>
<p>The Guinness Book of World Records has named the <a HREF="http://www.crunchgear.com/tag/modu/">Modu</a> mini phone &#8220;the lightest mobile phone in the world.&#8221; The phone, which we saw at MWC this year, weighs a mere 1.4 ounces and is .3 inches thick. Modu received a <a HREF="http://www.techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/">$100 million cash infusion</a> last week.</p>
<p>The phone, <a HREF="http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/">as you&#8217;ll remember</a>, works as a standalone mobile device or fits into different &#8220;jackets&#8221; that basically take control of the mini core and can act as smartphones, game phones, or music phones. Expect Modu to hit the US late this year or early next.</p>
<p><a HREF="http://www.modumobile.com/">Product Page</a></p>
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		<title>$100 Million Coming To Israeli Startup Modu</title>
		<link>http://techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/</link>
		<comments>http://techcrunch.com/2008/03/24/100-million-coming-to-israeli-startup-modu/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 07:45:17 +0000</pubDate>
		<dc:creator>Michael Arrington</dc:creator>
				<category><![CDATA[Modu]]></category>

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		<description><![CDATA[Modu, an Israeli startup founded in 2007, is going to be adding $100 million to the $20 million in venture capital they&#8217;ve already raised, says Israeli newspaper The Globes. The company will create tiny modular phones that can be slipped into different device “jackets”— like an MP3 player, GPS, bigger cell phone, car stereo, or digital camera (see here for a demo video). The round hasn&#8217;t closed yet, but clearly the details are leaking. The Globes isn&#8217;t naming the new investors but says that the company is being valued at $150 million pre-money, meaning they&#8217;re giving away a whopping 40% of the equity in this round. They must really need the money to get the product to market to take that kind of dilution. Founder Dov Moran&#8217;s previous company, M-Systems, pioneered the concept of the USB flash drive and sold to SanDisk for $1.6 billion in 2006. See an interview with Moran here. CrunchBase Information Modu Dov Moran Information provided by CrunchBase]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/modu"></a><a href="http://www.modumobile.com/">Modu</a>, an Israeli startup founded in 2007, is going to be adding $100 million to the $20 million in venture capital they&#8217;ve already raised, says Israeli newspaper <a href="http://www.globes.co.il/serveen/globes/docview.asp?did=1000325006">The Globes</a>. The company will create tiny modular phones that can be slipped into different device “jackets”— like an MP3 player, GPS, bigger cell phone, car stereo, or digital camera (<a href="http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/">see here</a> for a demo video).</p>
<p>The round hasn&#8217;t closed yet, but clearly the details are leaking. The Globes isn&#8217;t naming the new investors but says that the company is being valued at $150 million pre-money, meaning they&#8217;re giving away a whopping 40% of the equity in this round. They must really need the money to get the product to market to take that kind of dilution.</p>
<p>Founder <a href="http://www.crunchbase.com/person/dov-moran">Dov Moran&#8217;s</a> previous company, M-Systems, pioneered the concept of the USB flash drive and sold to SanDisk for $1.6 billion in 2006. See an<a href="http://www.techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/"> interview with Moran here</a>.</p>
<div class="cbw snap_nopreview">
<div class="cbw_header">
<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
</div>
<div class="cbw_content">
<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/modu">Modu</a></div>
<div class="cbw_subcontent"></div>
<div class="cbw_subheader"><a href="http://www.crunchbase.com/person/dov-moran">Dov Moran</a></div>
<div class="cbw_subcontent"></div>
<div class="cbw_footer">Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
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		<title>Modu: Cool but flawed</title>
		<link>http://techcrunch.com/2008/02/11/modu-cool-but-flawed/</link>
		<comments>http://techcrunch.com/2008/02/11/modu-cool-but-flawed/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 12:56:41 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
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		<guid isPermaLink="false">http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/</guid>
		<description><![CDATA[[photopress:scaled.IMG_1205.JPG,full,pp_image] I was pretty down on Modu, which is essentially a module-based GSM system that consists of a tiny handset &#8212; no bigger than a business card and about a quarter-inch thick &#8212; and a bunch of &#8220;mates&#8221; or &#8220;jackets&#8221; that wrap around the phone to do different things. Now that I&#8217;ve seen it up close and talked to the founder, I&#8217;m a bit more interested yet still reluctant to state that this will be an absolute success. The idea is this: Modu makes the modules and sells an SDK to manufacturers like Bosch and Magellan, two actual partners. The partners write a few GSM hooks into their firmware and to make calls, pick up SMSes, and get data. You buy a module and two jackets for about 200 euro in shops and then buy additional jackets &#8212; media players, GPS devices, vibrators, etc. &#8212; as needed. [photopress:scaled.IMG_1203.JPG,thumb,pp_image][photopress:scaled.IMG_1204.JPG,thumb,pp_image][photopress:scaled.IMG_1201.JPG,thumb,pp_image][photopress:scaled.IMG_1206.JPG,thumb,pp_image][photopress:scaled.IMG_1202.JPG,thumb,pp_image][photopress:scaled.IMG_1199.JPG,thumb,pp_image][photopress:scaled.IMG_1197.JPG,thumb,pp_image] My concern is this: the market is ruled by handset manufacturers who will not cede territory to a wee start-up. The buy-in for the consumer is fairly large. I have to invest in the phone and the jackets and hope that the company doesn&#8217;t go belly-up in the next few years and that partners keep releasing jackets. As a manufacturer, however, I have the chance to make and sell all my same products but easily, and without FCC approval, add the powers of a cellphone to my gear. I could add Modu compatibility to almost anything, provided I follow the recommendations and get certified by Modu. My time to market is about four months rather than two years. They expect product to ship early next year and they already have carriers in Italy, Russia, and Israel interested in the product. Founder Dov Moran knows the industry &#8212; he was one of the grandpaters of the thumb drive world &#8212; and he has a good team. I only fear that skittish consumers will forgo buying a tiny phone with no track record and a bunch of CE stuff that only works with that phone. Then, add in the possibility of doing this all over Bluetooth or near-field communications, without a physical module, and you&#8217;ve got some heavy competition. I accept the the concept but I worry that this won&#8217;t get far past this initial stage. Only time will tell. Product Page]]></description>
			<content:encoded><![CDATA[<p>[photopress:scaled.IMG_1205.JPG,full,pp_image]<br />
I was pretty down on Modu, which is essentially a module-based GSM system that consists of a tiny handset &mdash; no bigger than a business card and about a quarter-inch thick &mdash; and a bunch of &#8220;mates&#8221; or &#8220;jackets&#8221; that wrap around the phone to do different things. Now that I&#8217;ve seen it up close and talked to the founder, I&#8217;m a bit more interested yet still reluctant to state that this will be an absolute success.</p>
<p>The idea is this: Modu makes the modules and sells an SDK to manufacturers like Bosch and Magellan, two actual partners. The partners write a few GSM hooks into their firmware and to make calls, pick up SMSes, and get data. You buy a module and two jackets for about 200 euro in shops and then buy additional jackets &mdash; media players, GPS devices, vibrators, etc. &mdash; as needed.<br />
[photopress:scaled.IMG_1203.JPG,thumb,pp_image][photopress:scaled.IMG_1204.JPG,thumb,pp_image][photopress:scaled.IMG_1201.JPG,thumb,pp_image][photopress:scaled.IMG_1206.JPG,thumb,pp_image][photopress:scaled.IMG_1202.JPG,thumb,pp_image][photopress:scaled.IMG_1199.JPG,thumb,pp_image][photopress:scaled.IMG_1197.JPG,thumb,pp_image]</p>
<p><span id="more-366784"></span></p>
<p>My concern is this: the market is ruled by handset manufacturers who will not cede territory to a wee start-up. The buy-in for the consumer is fairly large. I have to invest in the phone and the jackets and hope that the company doesn&#8217;t go belly-up in the next few years and that partners keep releasing jackets. As a manufacturer, however, I have the chance to make and sell all my same products but easily, and without FCC approval, add the powers of a cellphone to my gear. I could add Modu compatibility to almost anything, provided I follow the recommendations and get certified by Modu. My time to market is about four months rather than two years.</p>
<p>They expect product to ship early next year and they already have carriers in Italy, Russia, and Israel interested in the product. Founder <a HREF="http://www.crunchgear.com/2008/02/11/interview-with-dov-moran-founder-of-modu/">Dov Moran</a> knows the industry &mdash; he was one of the grandpaters of the thumb drive world &mdash; and he has a good team. I only fear that skittish consumers will forgo buying a tiny phone with no track record <i>and</i> a bunch of CE stuff that only works with that phone. Then, add in the possibility of doing this all over Bluetooth or near-field communications, without a physical module, and you&#8217;ve got some heavy competition. I accept the the concept but I worry that this won&#8217;t get far past this initial stage. Only time will tell.</p>
<p><a HREF="http://www.modumobile.com/">Product Page</a></p>
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		<title>Interview with Dov Moran, founder of Modu</title>
		<link>http://techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu-2/</link>
		<comments>http://techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu-2/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 12:34:28 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
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			<content:encoded><![CDATA[<p><a href="http://flixwagon.com/flvPlayer.swf">http://flixwagon.com/flvPlayer.swf</a></p>
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		<title>Interview with Dov Moran, founder of Modu</title>
		<link>http://techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/</link>
		<comments>http://techcrunch.com/2008/02/11/interview-with-dov-moran-founder-of-modu/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 13:31:25 +0000</pubDate>
		<dc:creator>Roi Carthy</dc:creator>
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		<description><![CDATA[http://flixwagon.com/flvPlayer.swf We just got out of an interview with Dov Moran, founder of Modu. As we suspected, the device is a module-based GSM system that includes a small, fully-functional phone and a set of &#8220;mates&#8221; or &#8220;jackets.&#8221; You can pop the phone in and out of different devices and add GSM functionality to almost anything, from GPS units to cameras. You&#8217;ll pay about 200 euro for a phone and two jackets and then a little extra for different devices. The product will be very interesting to CE manufacturers in that it reduces to the time-to-market considerably and ensures they don&#8217;t have to go through FCC testing with every new mobile product. John at CrunchGear has a more detailed take on things but the idea is very compelling.]]></description>
			<content:encoded><![CDATA[<p><a href="http://flixwagon.com/flvPlayer.swf">http://flixwagon.com/flvPlayer.swf</a></p>
<p>We just got out of an interview with Dov Moran, founder of <a HREF="http://www.modumobile.com">Modu</a>. <a HREF="http://www.techcrunch.com/2008/02/07/modu-revealed/">As we suspected</a>, the device is a module-based GSM system that includes a small, fully-functional phone and a set of &#8220;mates&#8221; or &#8220;jackets.&#8221; You can pop the phone in and out of different devices and add GSM functionality to almost anything, from GPS units to cameras. You&#8217;ll pay about 200 euro for a phone and two jackets and then a little extra for different devices.</p>
<p>The product will be very interesting to CE manufacturers in that it reduces to the time-to-market considerably and ensures they don&#8217;t have to go through FCC testing with every new mobile product. John at CrunchGear <a HREF="http://www.crunchgear.com/2008/02/11/modu-cool-but-flawed/">has a more detailed take on things</a> but the idea is very compelling.</p>
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		<title>Modu to launch in three different countries in October</title>
		<link>http://techcrunch.com/2008/02/07/modu-to-launch-in-three-different-countries-in-october/</link>
		<comments>http://techcrunch.com/2008/02/07/modu-to-launch-in-three-different-countries-in-october/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 13:27:14 +0000</pubDate>
		<dc:creator>Contributor</dc:creator>
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		<description><![CDATA[Modu, the mysterious modular cell phone doohickey that we told you about a couple weeks ago, &#8220;is set to announce Thursday that it will launch the phone, also called Modu, on Oct. 1 with Telecom Italia SpA in Italy, OAA Vimpel Communications in Russia and Cellcom Israel Ltd,&#8221; according to the Associated Press. The Modu system consists of a small iPod Nano-sized module that works like a very basic cell phone and can be popped in and out of &#8220;jackets&#8221; that allow it to do bigger and better things. For instance, you can have a jacket in your car, a jacket in your office, a music playing jacket, and more. Modu founder Dov Moran expects Modu to sell for roughly $280, which includes the main module and two jackets. This price can and likely will be subsidized by the various carriers &#8220;down to free or almost free with a two-year contract.&#8221; What&#8217;s interesting is that the jacket concept can be approached differently depending on the country. Modu founder Dov Moran said in an interview that the Italian carrier is excited about the concept because it can make cell phones more like fashion, tempting consumer to update their looks every few months&#8230; The Russian carrier wants an emphasis on kids, who are the big growth market for cell phones there, so Modu is making jackets with cartoon themes for them. The Israeli carrier wanted a cell phone for soldiers, so Modu is making a rugged, green jacket with a built-in flashlight. Other jackets could focus on music, coming with pre-loaded tunes, or have full keyboards for texting. Universal Music Group said it is looking at making jackets that center on its artists. Moran says that Modu won&#8217;t be able to launch here in the US until 2009 at the earliest. Also, the initial Modu offering uses painfully slow GPRS data but the company is already at work on an HSDPA version so maybe that&#8217;s the version we&#8217;ll see here. Modu to Launch Tiny Phone &#8216;Module&#8217; [AP]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Modu, the mysterious modular cell phone doohickey that <a href="http://www.crunchgear.com/2008/01/24/exclusive-details-on-modu-mobile-what-is-it/">we told you about</a> a couple weeks ago, &#8220;is set to announce Thursday that it will launch the phone, also called Modu, on Oct. 1 with Telecom Italia SpA in Italy, OAA Vimpel Communications in Russia and Cellcom Israel Ltd,&#8221; according to the Associated Press.</p>
<p><span id="more-366702"></span></p>
<p>The Modu system consists of a small iPod Nano-sized module that works like a very basic cell phone and can be popped in and out of &#8220;jackets&#8221; that allow it to do bigger and better things. For instance, you can have a jacket in your car, a jacket in your office, a music playing jacket, and more. </p>
<p>Modu founder Dov Moran expects Modu to sell for roughly $280, which includes the main module and two jackets. This price can and likely will be subsidized by the various carriers &#8220;down to free or almost free with a two-year contract.&#8221;</p>
<p>What&#8217;s interesting is that the jacket concept can be approached differently depending on the country.</p>
<blockquote><p>Modu founder Dov Moran said in an interview that the Italian carrier is excited about the concept because it can make cell phones more like fashion, tempting consumer to update their looks every few months&#8230; The Russian carrier wants an emphasis on kids, who are the big growth market for cell phones there, so Modu is making jackets with cartoon themes for them. The Israeli carrier wanted a cell phone for soldiers, so Modu is making a rugged, green jacket with a built-in flashlight.</p>
<p>Other jackets could focus on music, coming with pre-loaded tunes, or have full keyboards for texting. Universal Music Group said it is looking at making jackets that center on its artists.</p>
</blockquote>
<p>Moran says that Modu won&#8217;t be able to launch here in the US until 2009 at the earliest. Also, the initial Modu offering uses painfully slow GPRS data but the company is already at work on an HSDPA version so maybe that&#8217;s the version we&#8217;ll see here.</p>
<p><a href="http://ap.google.com/article/ALeqM5iFP3QAqYB_q_GyZbqDuIum3u7WNQD8UL9L681">Modu to Launch Tiny Phone &#8216;Module&#8217;</a> [AP]</p>
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		<title>Exclusive: Details on Modu Mobile, what is it?</title>
		<link>http://techcrunch.com/2008/01/24/exclusive-details-on-modu-mobile-what-is-it/</link>
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		<pubDate>Thu, 24 Jan 2008 20:41:45 +0000</pubDate>
		<dc:creator>Peter Ha</dc:creator>
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		<description><![CDATA[Looks like our own John Biggs will be eating his hat very soon. Thanks to a stealthy tipster we have some info on Modu just for you. Chances are we&#8217;ll see an official announcement and a hands on with the device at 3GSM. Modu is a device with the absolute bare minimum in terms of cellular telephony. It can make a call, send SMS and hold a contact list. Its small size is due mainly to the fact that it holds just these most basic telephony capabilities. Think of it as an expanded SIM card. WiFi is not included, storage may not be either. This is where 3rd parties come in. The idea is that the user will carry this core device and stick it into a variety of &#8220;skins&#8221;. These can be anything&#8230; For example, a camera that with the Modu core can send pics directly to your mom. The &#8220;skins&#8221; will cost less because they could be produced without telephony functionality. This could take the iPod accessory ecosystem and the concept of the iPod tax to a whole new level and platform. Modu]]></description>
			<content:encoded><![CDATA[<p><br />
Looks like our own John Biggs will be <a href="http://www.crunchgear.com/2008/01/21/modu-vaporware-bull-or-viral-jackanapes-you-decide/">eating his hat</a> very soon. Thanks to a stealthy tipster we have some info on Modu just for you. Chances are we&#8217;ll see an official announcement and a hands on with the device at 3GSM.<br />
<span id="more-366391"></span></p>
<blockquote><p>Modu is a device with the absolute bare minimum in terms of cellular telephony. It can make a call, send SMS and hold a contact list. Its small size is due mainly to the fact that it holds just these most basic telephony capabilities. Think of it as an expanded SIM card.</p>
<p>WiFi is not included, storage may not be either.</p>
<p>This is where 3rd parties come in. The idea is that the user will carry this core device and stick it into a variety of &#8220;skins&#8221;. These can be anything&#8230; For example, a camera that with the Modu core can send pics directly to your mom.</p>
<p>The &#8220;skins&#8221; will cost less because they could be produced without telephony functionality. This could take the iPod accessory ecosystem and the  concept of the iPod tax to a whole new level and platform.</p></blockquote>
<p><a href="http://www.modumobile.com/">Modu</a></p>
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		<title>Modu: Vaporware bull or viral jackanapes? You decide!</title>
		<link>http://techcrunch.com/2008/01/21/modu-vaporware-bull-or-viral-jackanapes-you-decide/</link>
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		<pubDate>Mon, 21 Jan 2008 20:11:00 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
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		<description><![CDATA[Feel free to call me cynical but I&#8217;ve seen this video a thousand times &#8212; remember Origami? &#8212; and the concept of a take-it-with you ID built-in to various CE devices like phones and apparently GPS receivers is compelling but almost impossible in reality. Look for more info at DEMO next week but I&#8217;m calling bullshit. via TC]]></description>
			<content:encoded><![CDATA[<div class="center"><span style="text-align:center; display: block;"><a href="http://techcrunch.com/2008/01/21/modu-vaporware-bull-or-viral-jackanapes-you-decide/"></a></span></div>
<p>Feel free to call me cynical but I&#8217;ve seen this video a thousand times &mdash; remember Origami? &mdash; and the concept of a take-it-with you ID built-in to various CE devices like phones and apparently GPS receivers is compelling but almost impossible in reality. Look for more info at DEMO next week but I&#8217;m calling bullshit.</p>
<p><a HREF="http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/">via TC</a></p>
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		<title>Modu Wants You To Guess What It Is All About</title>
		<link>http://techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/</link>
		<comments>http://techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 18:51:28 +0000</pubDate>
		<dc:creator>Erick Schonfeld</dc:creator>
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		<category><![CDATA[Modu]]></category>

		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/</guid>
		<description><![CDATA[In an obvious attempt to generate buzz, mobile stealth startup Modu is circulating the teaser video below about its soon-to-launch product. (Perhaps in advance of a launch at Demo next week the Mobile World Congress in February?). We&#8217;ll bite and help spread the video because of who is behind the startup. CEO Dov Moran sold his previous company—M-Systems, which pioneered the concept of the USB flash drive—to SanDisk for $1.6 billion in 2006. Now what&#8217;s Moran up to at Modu? The company recently changed its name from InFone Tech, an Israeli startup that raised $20 million in June, 2007 from Gemini Israel Funds and Genesis Partners. Since Modu is inviting speculation as to what it is all about, here is mine: it looks to me like a mobile device, or possibly a broader platform, based on a removable flash drive that can be swapped from your cell phone to your car to your MP3 player to your laptop. Taking your music with you in a Modu flash drive would be one obvious application, but maybe the startup has grander ambitions than just music. Can you figure out what Modu does from the video below? Update: I&#8217;ve received more information that suggests this is a cell phone/flash drive. That is, it has cellular capabilities and you can store your music, pictures, videos, and contacts on it. Plug it into your car and it becomes your phone and music player on the go. That device you see at the end of the video is the default device that you snap the flash drive/phone into. It has a one-inch screen is supposedly very power-efficient. CrunchBase Information Modu Information provided by CrunchBase]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.crunchbase.com/company/modu"></a>In an obvious attempt to generate buzz, mobile stealth startup <a href="http://www.crunchbase.com/company/modu">Modu</a> is circulating the teaser video below about its soon-to-launch product. (Perhaps in advance of a launch at <strike>Demo next week</strike> the Mobile World Congress in February?).  We&#8217;ll bite and help spread the video because of who is behind the startup.  CEO Dov Moran sold his previous company—M-Systems, which pioneered the concept of the USB flash drive—to SanDisk for $1.6 billion in 2006.</p>
<p>Now what&#8217;s Moran up to at Modu?  The company recently changed its name from InFone Tech, an Israeli startup that <a href="http://www.libraryhouse.net/blog/2007/06/25/roundup-the-pick-of-recent-venture-capital-deals-7/">raised $20 million</a> in June, 2007 from Gemini Israel Funds and Genesis Partners.</p>
<p>Since Modu is inviting speculation as to what it is all about, here is mine: it looks to me like a mobile device, or possibly a broader platform, based on a removable flash drive that can be swapped from your cell phone to your car to your MP3 player to your laptop.  Taking your music with you in a Modu flash drive would be one obvious application, but maybe the startup has grander ambitions than just music.  Can you figure out what Modu does from the video below?</p>
<p><strong>Update</strong>:  I&#8217;ve received more information that suggests this is a cell phone/flash drive.  That is, it has cellular capabilities and you can store your music, pictures, videos, and contacts on it. Plug it into your car and it becomes your phone and music player on the go.  That device you see at the end of the video is the default device that you snap the flash drive/phone into.  It has a one-inch screen is supposedly very power-efficient.</p>
<span style="text-align:center; display: block;"><a href="http://techcrunch.com/2008/01/21/modu-wants-you-to-guess-what-it-is-all-about/"></a></span>
<div class="cbw snap_nopreview">
<div class="cbw_header">
<div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div>
</div>
<div class="cbw_content">
<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/modu">Modu</a></div>
<div class="cbw_subcontent"></div>
<div class="cbw_footer">Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div>
</div>
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