Cloud storage platform Box (which you no longer have to refer to as Box.net as it now owns Box.com!), has seen incredible growth over the past year, both on the consumer and on enterprise side. Much of the growth has been driven by mobile, with the company seeing a 140% increase in mobile customer implementations each month in 2011, leading the total number of new mobile users to jump up by 171% monthly.
By year end 2011, Box’s total mobile user count reached 1.9 million, up 9 times over 2010. But nowhere has mobile’s impact been more felt than in the enterprise, where iOS and Android especially have driven business adoption of not just mobile apps, but the cloud in general. → Read More
Getting featured in the Android Market is starting to have a meaningful impact for mobile app developers. According to the recent news from fitness app maker RunKeeper, the company saw a 637% increase in downloads since November after just a few days of being a featured app in the Android Market “Health & Fitness” section.
But is RunKeeper seeing the boost because of the New Year’s resolution-making crowd? Or is being featured in the Android Market really bumping up download numbers in the extreme for anyone who makes it there? → Read More
Marketing technology company Fiksu tracked the impact of the iPhone 4S on iPhone app downloads and found that download volume of the top 200 free apps increased 15% from October’s previous record high of 4.91 million daily downloads. In November, the firm’s “App Store Competitive Index,” which measures this trend, peaked at 5.65 million downloads per day – the first time it has topped the 5 million mark. That’s an increase of 83% over November of last year.
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There are now over a million mobile applications available across the top seven major app stores, according to mobile analytics firm Distimo in its year-end report for 2011. And, not surprisingly, the iTunes App Store is still the one to beat, especially if you’re a developer looking to make a profit.
The iPhone App Store generates about four times the revenue that is generated by the Google Android Market, the report finds, in terms of total revenue generated by the 200 highest grossing apps. Meanwhile, the App Store for iPad generates more than double the revenue of the Android Market. → Read More