mobile app monetization

The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this me

Mobile App Monetization Startup, Inneractive, Closes $6M Series C To Scale Up Video Ads, Expand In U.S.

Cross-platform mobile app monetization startup, Inneractive, has closed a $6 million Series C funding round, from its original investors including Evergreen, plus a group of additional investors inclu