It looks like publishers and advertisers are warming to mobile ad startup Moolah Media. The company says that in 2011, it generated 7 million leads for its advertisers — and 1.9 million of those leads (27 percent of the year’s total) came in December.
Also in December, Moolah says its ads reached 45 million Americans. And interest in the company is growing — Moolah projects that traffic to… → Read More
How much does Google make in advertising from mobile? Cowen analyst Jim Friedland estimates that Google is generating $7 per year from each smartphone (and tablet). This includes both search and display advertising in mobile apps on both Android and iOS (iPhones and iPads). Thanks to the rapid growth in smart mobile devices from an estimated 509 million last year to nearly double that in 2012 to… → Read More
It used to be that all a marketer needed to know was your zipcode, and they could infer your income range and a whole host of other demographic data about you. But with everyone now using mobile phones that can be targeted down to exact GPS coordinates at different times of the day, areas bounded by zipcodes seem vast in comparison. Imagine if instead marketers could break up the world into 100… → Read More
Why is eBay buying Where.com? It’s all about trying to link mobile ads directly to payments. Where will fall under PayPal. The geo-location service and mobile advertising company already has millions of active users across many mobile platforms (it is stronger on Android than on the iPhone). Where serves up both recommendations for nearby places to places to eat, drink, play, or shop and… → Read More
Brands and businesses are increasingly setting up Facebook Fan pages, which acts as their social homepage on Facebook where they can interact with customers and hopefully find new ones. These Fan pages can be customized with all sorts of tabs and apps. A new app launching today called TextualAds, in the same space as Textopoly, lets marketers ask for their fans’ phone numbers and send them… → Read More