Mobile app measurement and advertising platform Flurry is expanding its product lineup with a new service that will allow app marketers the ability to track the effectiveness of their mobile ad campaigns. Flurry Ad Analytics, as the service is being called, works with the major ad networks, such as Apple’s iAd, Google Admob, and Flurry’s own AppCircle, for example, and will show from where users… → Read More
Spending on mobile ads is expected to reach $1.23 billion this year, according to a revised estimate from eMarketer, which represents a 65 percent increase from 2010. The estimate is slightly up from the $1.1 billion number eMarketer put out a year ago.
The estimates for future years out are also up. They are as follows: → Read More