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mixrank
Leena Rao
December 13th, 2011

Display Ad Data Intelligence Startup MixRank Raises $1.5M From Mark Cuban, 500 Startups

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Y Combinator-incubated MixRank has raised $1.5 million from 500 Startups, Mark Cuban, IAB founder Rich LeFurgy, MediaTrust chairman Peter Bordes, Leadclick founder Robert Afshar, Adify co-founder Larry Braitman, Chart.io cofounder David Beyer, Tom McInerney, Matt Ocko, and Zachary Bogue. The startup’s technology analyzes millions of ads every day to automatically identify the most effective ad… → Read More

Rip Empson
June 30th, 2011

Want To See Which Ads Perform Best? YC-Backed MixRank Is A Spy Tool For AdSense

Online advertising is growing, and much of that growth is happening in display advertising. While search ads still make up 46 percent of the total over display’s 38 percent, display grew twice as fast as search in 2010. Many online businesses rely on advertising as a supplemental revenue stream in support of their business model — if not the sole source — especially from AdSense. As such… → Read More