Back in December, analytics startup Mixpanel made a splash when its co-founder Suhail Doshi and its investor Marc Andreessen called for an end to “bullshit metrics”. What is and isn’t a vanity metric (to put it more politely) can be debatable, but today it’s launching analytics for something that’s squarely in the “not B.S.” bucket — a company’s revenue.
Doshi said that for many companies… → Read More
If you’re running a website, you’ve probably tried a lot of things to optimize the experience for users: tools like A/B tests, analytics trackers, and feedback forms. But even with these tools, it can still be tricky to figure exactly how people are using a site. And most companies can’t afford an eye-tracking lab.
When it comes to building a web startup, the devil’s often in the details. And keeping track of those details — be it how far users get in your signup process, or how often they’re clicking a certain button — can be a real pain.
We’ve written about Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin. The startup, which currently tracks over 1 billion actions per month, allows developers to track a variety of user actions, including the number of pages a user has viewed, iPhone app analytics, interactions on Facebook apps and email analytics. Today, the company is… → Read More
It’s beginning to look like Apple may have had a very, very merry Christmas. Not that it should surprise anyone given how many of their products were on year-end “best-of” lists. But some data that has started to come in over the past few days points to Apple’s Christmas surge once again being led by the mainstays: the iPhone and iPod touch (and probably the iPad as well).
Since yesterday… → Read More
We’re big fans of Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin. The startup, which tracks over 1 billion actions per month, allows developers to track a variety of user actions, including the number of pages a user has viewed, iPhone app analytics, interactions on Facebook apps and email analytics. Today, the startup is allowing… → Read More
Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, is getting into email analytics today with the launch of a new feature that allow publishers to track a variety of metrics for email correspondence.
Perhaps you recall back in June when Apple CEO Steve Jobs laid the smack down on mobile analytics firm Flurry. He noted they were “pissing us off” because they were collecting device data about Apple’s products. Specifically, Jobs obviously cared because it uncovered some as-yet-unannounced Apple products. A change Apple made to their developer agreements then made this illegal. And that’s where … → Read More
Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, has hit a big milestone: it’s now processing over 1 billion actions per month. To put that in perspective, a year ago the company had recorded 80 million actions cumulatively.
Mixpanel was built by former Slide employees, who took their experience with that company’s extensive analytics… → Read More
When it comes to social games, one of the most important keys to success is analytics. Fun gameplay is, of course, a big factor, but tweaking viral loops to boost your userbase can make the difference between a fun game no one plays and a hit. Mixpanel is a startup that’s playing an increasingly bigger role in this space, by offering developers tools to track analytics that go deeper than most… → Read More
Mixpanel, the Y Combinator-funded startup that looks to give web services more powerful analytics tools than other popular solutions, has gotten the endorsement of two of the biggest names in the space: Slide and PayPal founder Max Levchin, and Bebo and BirthdayDay alarm founder Michael Birch. The two of them have invested a total of around half a million dollars into Mixpanel.
Levchin and… → Read More
I’m here at Y Combinator’s Demo Day, where the latest batch of the incubator program’s startups are showing off the fruits of their labor to a room of press and VCs from around Silicon Valley. The turnout today is huge — VCs representing billions of dollars in managed funds are here, with investors from US Venture Partners, XG Ventures, Founder’s Fund, Greylock Ventures, First Round Capital… → Read More
One of the most key steps to building a succesful startup is figuring out what works — and what doesn’t. To do this, many companies rely on things like A/B testing to figure out which workflows and designs work best. But there are some things that are a bit trickier to measure, like exactly which features your users are taking advantage of, and how they’re using them. Mixpanel, a Y Combinator… → Read More