mixpanel

  • Mixpanel Launches Engage, Allowing Businesses To Send Analytics-Driven Messages To Their Customers

    Mixpanel Launches Engage, Allowing Businesses To Send Analytics-Driven Messages To Their Customers

    Mixpanel, an analytics startup that was incubated by Y Combinator and backed by Andreessen Horowitz (among others), is announcing a new product called Engage, which co-founder Suhail Doshi described as a way for businesses to actually do something with the data that they’re collecting. Taking action on data, specifically by using it to deliver personalized messages to customers, is… Read More

  • Mixpanel Streams: Watch What Your Users Are Doing On Your Site, In Real Time

    Mixpanel Streams: Watch What Your Users Are Doing On Your Site, In Real Time

    If you’re running a website, you’ve probably tried a lot of things to optimize the experience for users: tools like A/B tests, analytics trackers, and feedback forms. But even with these tools, it can still be tricky to figure exactly how people are using a site. And most companies can’t afford an eye-tracking lab. Now Mixpanel, the real-time analytics startup that just… Read More

  • Data Tracking Startup Mixpanel Raises $1.25 Million From Sequoia, Rabois, Levchin, And Birch

    Data Tracking Startup Mixpanel Raises $1.25 Million From Sequoia, Rabois, Levchin, And Birch

    When it comes to building a web startup, the devil’s often in the details. And keeping track of those details — be it how far users get in your signup process, or how often they’re clicking a certain button — can be a real pain. Mixpanel is a startup that’s looking to solve that problem by giving sites an easy-to-integrate analytics solution. And today… Read More

  • Mixpanel Gets A UI Makeover; Monthly Data Volume Growing By 40 Percent

    Mixpanel Gets A UI Makeover; Monthly Data Volume Growing By 40 Percent

    We’ve written about Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin. The startup, which currently tracks over 1 billion actions per month, allows developers to track a variety of user actions, including the number of pages a user has viewed, iPhone app analytics, interactions on Facebook apps and email analytics. Today, the company… Read More

  • Many iPhone App Downloads Jumped 2-3X On Christmas

    Many iPhone App Downloads Jumped 2-3X On Christmas

    It’s beginning to look like Apple may have had a very, very merry Christmas. Not that it should surprise anyone given how many of their products were on year-end “best-of” lists. But some data that has started to come in over the past few days points to Apple’s Christmas surge once again being led by the mainstays: the iPhone and iPod touch (and probably the iPad as… Read More

  • MixPanel Now Allows Developers To Offer Realtime Analytics To Users

    MixPanel Now Allows Developers To Offer Realtime Analytics To Users

    We’re big fans of Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin. The startup, which tracks over 1 billion actions per month, allows developers to track a variety of user actions, including the number of pages a user has viewed, iPhone app analytics, interactions on Facebook apps and email analytics. Today, the startup is… Read More

  • Mixpanel Launches Tool To Analyze Email Analytics

    Mixpanel Launches Tool To Analyze Email Analytics

    Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, is getting into email analytics today with the launch of a new feature that allow publishers to track a variety of metrics for email correspondence. The startup, which now tracks over 1 billion actions per month, allow developers to track a variety of user actions, including the number… Read More

  • MixPanel Offers Realtime iPhone Analytics That Probably Won't Piss Off Apple

    MixPanel Offers Realtime iPhone Analytics That Probably Won't Piss Off Apple

    Perhaps you recall back in June when Apple CEO Steve Jobs laid the smack down on mobile analytics firm Flurry. He noted they were “pissing us off” because they were collecting device data about Apple’s products. Specifically, Jobs obviously cared because it uncovered some as-yet-unannounced Apple products. A change Apple made to their developer agreements then made this illegal. Read More

  • Mixpanel's Analytics Now Tracking 1 Billion Actions A Month

    Mixpanel's Analytics Now Tracking 1 Billion Actions A Month

    Mixpanel, an analytics-focused startup whose backers include Y Combinator, Michael Birch, and Max Levchin, has hit a big milestone: it’s now processing over 1 billion actions per month. To put that in perspective, a year ago the company had recorded 80 million actions cumulatively. Mixpanel was built by former Slide employees, who took their experience with that company’s… Read More

  • Mixpanel Lands Chinese Social Game Developer Five Minutes, Continues Strong Growth

    Mixpanel Lands Chinese Social Game Developer Five Minutes, Continues Strong Growth

    When it comes to social games, one of the most important keys to success is analytics. Fun gameplay is, of course, a big factor, but tweaking viral loops to boost your userbase can make the difference between a fun game no one plays and a hit. Mixpanel is a startup that’s playing an increasingly bigger role in this space, by offering developers tools to track analytics that go deeper… Read More