February 8th, 2011

Meebo Acquires Mindset Media, Prepares To Venture Into Direct Response Advertising

Meebo, the online IM service that has increasingly become known for its social toolbar that adorns thousands of websites, has acquired Mindset Media. Mindset Media targets ads based on psychographics — it uses criteria commonly seen in ad targeting systems, like gender and age, in addition to other variables that it says establish user preferences and personality, which can in turn be used by… → Read More