Mobile ad network Millennial Media, which claims that its network reaches 82 percent of 72 million mobile web users in the U.S., is reporting that globally, Apple OS requests are up by 36 percent in June, after dropping 33 percent in May.
Android requests continued to rise, and grew another 23 percent month over month. Android is now up a whopping 439% since January. iPad requests are also… → Read More
Mobile ad network Millennial Media, which claims that its network reaches 82 percent of 72 million mobile web users in the U.S., is reporting that iPad ad requests grew 160 percent from April to May with global Apple ad requests dropping 33 percent in May. Apple OS U.S. ad requests dropped by nearly 14 percent month-over-month after an 8 percent decrease in requests in April.
That being said… → Read More
A look at Apple’s new developer licensing agreement a few days ago revealed that the Cupertino-based company may have just completely blocked Google’s AdMob from serving ads on the iPhone and iPad. According to the new terms of the agreement, only “independent” ad-serving companies will be able to serve ads. AdMob, because it’s “an advertising service provider owned by or affiliated with a… → Read More
Mobile ad network Millennial Media, which claims that its mobile advertising network reaches 83 percent of 72 million mobile web users in the U.S., is reporting that Android ad requests grew 77% month over month, and have grown 282% since January. This growth is higher than the rise in impressions in March, which clocked in at 72%.
Although the Apple OS had a month-over-month decrease of 8% it… → Read More
Mobile ad network Millennial Media, which released an iPad specific SDK a few weeks ago, is reporting that Android ad impressions increased by 72% from February to March, globally on the network.
Millennial, which claims that its mobile advertising network reaches 83 percent of 72 million mobile web users in the U.S., reports that Android’s OS was in the top three in the ranking of smartphone… → Read More
With the iPad officially in the hands of consumers, mobile ad networks and platforms are rushing to create iPad specific ad formats. Medialets, Mobclix, and Greystripe have all created ad formats for the device. And AdMob is said to be releasing its iPad-specific SDK in the next few weeks. Mobile ad network Millennial Media is releasing an iPad-specific SDK and a customized PadMedia Creative Suite… → Read More
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