millennial media

  • Millennial Media Acquires Mobile Data Startup Condaptive

    Millennial Media Acquires Mobile Data Startup Condaptive

    Mobile ad network Millennial Media is making a purchase today— mobile data startup Condaptive. Condaptive’s technology focuses on audience formation and development through the innovative analysis of location and data. Financial terms of the deal were not disclosed. Condaptive takes a deep data dive on location-based, mobile data. It’s focus is not just on where their… Read More

  • Millennial: Thanks To The Verizon iPhone, iOS Impressions Grew 29 Percent In March

    Millennial: Thanks To The Verizon iPhone, iOS Impressions Grew 29 Percent In March

    Millennial Media’s monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; is the third largest network behind Google AdMob and Apple’s iAd, so data shared on Millennial’s network is certainly indicative of the state of mobile advertising. Read More

  • Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share

    Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share

    Millennial Media’s monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; reports that for the third month in a row, Android continued to lead iOS as the largest Smartphone OS the network with over half (51 percent) of all U.S. mobile ad impression… Read More

  • Millennial: For The Second Month, Android Leads iOS For Mobile Ad Impression Share

    Millennial: For The Second Month, Android Leads iOS For Mobile Ad Impression Share

    Millennial Media has released its monthly mobile report this evening, and it looks like Android has continued its reign at the top of the network in terms of mobile ad impression share, after overtaking iOS for the top spot in December 2010. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web; is reporting that… Read More

  • Millennial: For The First Time, Android Surpasses iOS Mobile Ad Impression Share

    Millennial: For The First Time, Android Surpasses iOS Mobile Ad Impression Share

    This has been a significant few weeks for Millennial Media. The ad network just closed a $27.5 million investment round, announced that the company had tripled its revenue in 2010, and today, is releasing one of its more noteworthy monthly reports. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web; is reporting… Read More

  • Mobile Ad Network Millennial Media Raises $27.5 Million; Tripled Revenue In 2010

    Mobile Ad Network Millennial Media Raises $27.5 Million; Tripled Revenue In 2010

    We’ve learned exclusively that mobile ad network Millennial Media has raised $27.5 million in new funding from Bessemer Venture Partners, Columbia Capital, Charles River Ventures, and New Enterprise Associates. This investment has brought the Baltimore-based company’s total funding to more than $65 million. Millennial, which is the largest remaining independent ad network (AdMob… Read More

  • Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share

    Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share

    Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for November today. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web. Similar to last month’s report, Android tied with iOS as the largest Smartphone OS on the network for November, with both mobile… Read More

  • Millennial: iOS And Android Tie For Smartphone Impression Share In October

    Millennial: iOS And Android Tie For Smartphone Impression Share In October

    Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for October today. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is reporting that Android is now tied with iOS as the largest Smartphone OS on
    the network, with an 8% increase month-over-month and 37% impression share. Read More

  • Millennial Media: Android Revenue Exceeds iPhone Ad Sales; iPad Up 316 Percent In Q3

    Millennial Media: Android Revenue Exceeds iPhone Ad Sales; iPad Up 316 Percent In Q3

    Mobile ad network Millennial Media, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is releasing its monthly mobile mix today. In September, Android was again the second largest Smartphone OS on the network since July 2010, increasing 2% month-over-month to a 29% share of impressions. Apple’s iOS took the top spot, with 49%… Read More

  • Millennial Media: Android Ad Requests Up 996 Percent Since January

    Millennial Media: Android Ad Requests Up 996 Percent Since January

    Mobile ad network Millennial Media is releasing its monthly mobile mix report today. According to Nielsen, Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web. In August, Android smartphone impression share increased 7% month-over-month, and now makes up 26% of the Millennial network. Apple, of course, took the top spot… Read More