As Rovio plans its entry into the cartoon business, the company has announced a round of new hires that will comprise its revamped Brand Advertising Partnership team, making the Finnish-based gaming company “a direct media partner to some of the largest brands in the world.”
“Our new Brand Advertising Partnership Team in the U.S. will enable us to now partner directly with other lifestyle… → Read More
Leading mobile ad network Millennial Media today released ist Q3 Mobile Mix report, and it would appear that Apple has kept its lead as top manufacturer on the platform, with the top device being the iPhone. However, Apple didn’t see a drastic spike in mobile ad impressions with the release of the iPhone 5, as was expected.
Apple accounted for 31.45 percent of overall device impressions, up… → Read More
I was recently at on offsite with my fellow partners at Charles River Ventures, and the idea came up that I should find someone who could be the next George Zachary. I’ve done really well in my 17-year career as a venture capitalist, returning more than $1 billion of investor gains through successes like Yammer, Millennial Media, Shutterfly and Twitter. My partners want to keep that going. I am… → Read More
In its first-ever earnings report as a publicly traded company, mobile advertising network Millennial Media said its net loss for the first quarter widened to $4 million on increased costs. Revenues were up 53 percent year-over-year to $32.9 million.
Millennial’s shares fell by 7.7 percent in after-hours trading, as the company’s annual forecast missed estimates. For the year, Millennial is… → Read More
After debuting on the New York Stock Exchange last week with a huge pop in stock value, mobile ad network Millennial Media is now facing potential legal trouble from another mobile ad player. The company is facing a patent lawsuit by mobile marketing service, Augme Technologies. We’ve embedded the lawsuit below.
The lawsuit, which was filed in Delaware, says that the patents in question are all… → Read More
Mobile ad network Millennial Media just debuted on the New York Stock Exchange under the symbol “MM,” and saw shares pop 97 percent in the first trade of $25. The company initially priced its IPO at $13 per share last night, after increasing the range on Tuesday. At $25 per share, Millennial’s valuation jumps to nearly $2 billion. Trading reached as high as $27.90 in early trading. UPDATE… → Read More
After setting a price range yesterday, mobile ad network Millennial Media has priced its IPO of 10.2 million shares of common stock at $13 per share. This is the high end of the range that Millennial reported yesterday, and values the company at $973.5 million.
Millennial’s shares will list on the New York Stock Exchange tomorrow morning under the symbol “MM.” Millennial says that a total of… → Read More
Mobile ad network Millennial Media has increased the price range per share for its upcoming IPO to $11 to $13 per share. The company previously had set the range at $9 to $11 per share.
The network, which filed its original S-1 in early January, aims to raise as much as $152.5 million in the offering, which is up from $75 million originally stated in earlier filings. The company plans to list… → Read More
Mobile ad network Millennial Media will be listing its offering on the New York Stock Exchange, according to a new S-1 filing. The network, which filed its original S-1 in early January, aims to raise as much as $75 million in the offering. The company plans to list on the New York Stock Exchange under the symbol “MM.”
According to more recent stats from the filing, Millennial serves ads to 200… → Read More
After filing its S-1 for an IPO, the largest independent ad network Millennial Media is releasing a yearly report on performance of smartphone operating systems on its network in 2011. Continuing its growth as a platform on Millennial’s network, Android impressions grew 504 percent year-over-year.
In 2011, Android had a 47 percent share of device OS impressions, while iOS had a 33 percent… → Read More
In November, Mobile ad network Millennial Media reported that Amazon’s new tablet devices Kindle Fire, was seeing ad impressions grow at an average daily rate of 19% since its launch to the public in the middle of the month. Millennial says it’s not just seeing millions of impressions and the device is on a monthly run rate of hundreds of millions of impressions. But that data was gathered… → Read More
Mobile ad network Millennial Media is releasing its monthly data for November. While Millennial, which is the largest independent mobile ad network, has focused on tracking iOS, Android, RIM, Windows Phone 7 impressions, this month also brought data on a new device: Amazon’s Kindle Fire. The tablet device, which was released in mid-November, is seeing ad impressions from the grow at an average… → Read More
Mobile ad network Millennial Media is releasing its October Mobile Mix report this morning. In October, Android led the Connected Device and Smartphone OS Mix on Millennial with 56% of the impressions on the ad network. Android has now been the leading OS on Millennial’s platform for the past 11 months.
iOS was the second largest smartphone OS on Millennial’s platform with 28% of the… → Read More
Mobile ad network Millennial Media is announcing an expansion to the Asia-Pacific region. Millennial is one of the largest remaining independent ad networks after AdMob was bought by Google and Apple acquired Quattro. There’s no doubt that many technology companies have eyed Millennial as an acquisition target, but the company has managed to remain independent despite the increased consolidation… → Read More
Mobile ad network Millennial Media, is releasing its quarterly report which gives a view into how each OS, device and manufacturer is performing on one of the largest remaining independent ad networks in the world. In Q3, Android continued to dominate the mobile ad network, and led the Connected Device and Smartphone OS Mix on Millennial with 56% of the impressions. iOS was the second largest… → Read More
Mobile ad network Millennial Media, is releasing its monthly report which gives a view into how each OS, device and manufacturer is performing on one of the largest remaining independent ad networks in the world. In August, Millennial actually combined connected devices and smartphones when breaking out the OS impression share. That’s significant because iOS and Android share can include tablets… → Read More
We’ve known that mobile ad network Millennial Media more than tripled revenue in 2010 from 2009 and achieved profitability. But we didn’t know how much the mobile ad network brought in, until now. In the recent 2011 Inc 500 list, Millennial revealed that it saw $47.8 million in 2010 revenue, up over 3,000 percent from 2007 revenue of $1.5 million. And while we don’t know what Millennial’s net… → Read More
It’s no secret that Android is growing at a fast clip, especially over the past year. As Millennial Media, one of the largest mobile ad networks in the U.S., reported recently Android’s mobile ad impression share went up from 6 percent in March to 2010 to 54 percent of ad impression share in June 2011, eclipsing iOS. July’s report shows similar growth patterns, with In July, Android showed… → Read More
The largest remaining independent mobile ad network Millennial Media has released its 50th report today, and to commemorate this, revealed a number of statistics comparing the growth of manufacturers and OS over the past few years.
For example, in March 2010 iOS had 70 percent of mobile ad impression share on Millennial’s network compared to Android’s 6 percent at the time. Fast forward over a… → Read More
Mobile ad network Millennial Media has released its monthly monthly mobile report for May, giving us a view into how each OS and manufacturer is performing on the mobile ad network. For the sixth consecutive month, Android maintained its position as the leading Smartphone OS on the network with a 53 percent impression share.
iOS followed with 27 percent of impression share, followed by RIM with… → Read More
Mobile ad network Millennial Media is making a purchase today— mobile data startup Condaptive. Condaptive’s technology focuses on audience formation and development through the innovative analysis of location and data. Financial terms of the deal were not disclosed.
Condaptive takes a deep data dive on location-based, mobile data. It’s focus is not just on where their customers are, but also… → Read More
Millennial Media’s monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; is the third largest network behind Google AdMob and Apple’s iAd, so data shared on Millennial’s network is certainly indicative of the state of mobile advertising. For the fourth… → Read More
Millennial Media’s monthly mobile report is out today, giving us a view into how each OS and manufacturer is performing on the mobile ad network. Millennial, whose ads reach 90.3 million users monthly in the U.S.; reports that for the third month in a row, Android continued to lead iOS as the largest Smartphone OS the network with over half (51 percent) of all U.S. mobile ad impression share… → Read More
Millennial Media has released its monthly mobile report this evening, and it looks like Android has continued its reign at the top of the network in terms of mobile ad impression share, after overtaking iOS for the top spot in December 2010. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web; is reporting that Android… → Read More
This has been a significant few weeks for Millennial Media. The ad network just closed a $27.5 million investment round, announced that the company had tripled its revenue in 2010, and today, is releasing one of its more noteworthy monthly reports. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web; is reporting that… → Read More
We’ve learned exclusively that mobile ad network Millennial Media has raised $27.5 million in new funding from Bessemer Venture Partners, Columbia Capital, Charles River Ventures, and New Enterprise Associates. This investment has brought the Baltimore-based company’s total funding to more than $65 million.
Millennial, which is the largest remaining independent ad network (AdMob was bought by… → Read More
Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for November today. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.
Similar to last month’s report, Android tied with iOS as the largest Smartphone OS on the network for November, with both mobile operating systems… → Read More
Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for October today. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is reporting that Android is now tied with iOS as the largest Smartphone OS on
the network, with an 8% increase month-over-month and 37% impression share. → Read More
Mobile ad network Millennial Media, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is releasing its monthly mobile mix today. In September, Android was again the second largest Smartphone OS on the network since July 2010, increasing 2% month-over-month to a 29% share of impressions. Apple’s iOS took the top spot, with 49% of… → Read More
Mobile ad network Millennial Media is releasing its monthly mobile mix report today. According to Nielsen, Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web. In August, Android smartphone impression share increased 7% month-over-month, and now makes up 26% of the Millennial network. Apple, of course, took the top spot, with 48%… → Read More
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