millenial media

  • Millennial Media To Acquire Mobile Ad Company Jumptap For $200M+ In Millennial Stock

    Millennial Media To Acquire Mobile Ad Company Jumptap For $200M+ In Millennial Stock

    Millennial Media just announced that it has reached an agreement to acquire Jumptap, a deal that brings together two well-known mobile ad companies. The acquisition press release describes the deal as “a predominantly stock transaction,” with Jumptap shareholders to receive 24.6 million shares in publicly-traded Millennial, giving them ownership of about 22.5 percent of the company. Read More

  • The Fragmented Future Of Mobile Ad Networks

    The Fragmented Future Of Mobile Ad Networks

    It’s no secret that Google, Apple and even RIM want a piece of the $1 billion-and-growing mobile advertising market. The fight over share of ad dollars is even resulting in possible anti-competitive practices. Apple’s developer licensing agreement update in June basically says it reserves the right to block Google’s AdMob from serving ads on the iPhone and iPad, allowing… Read More

  • As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011

    As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011

    Mobile advertising is currently a billion dollar market and we’ve witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google’s mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently… Read More

  • Startups Continue To Attract Funding, Create Jobs

    Let’s kick off the week on a positive note: innovative startups in the U.S. continue to attract capital from investors, and in turn are doing their part to counter the trend of the rising unemployment rate in the country. Evernote, an information capturing service provider, recently closed a $10 million round while personal TV service Sezmi has been able to add another $25 million to… Read More