As we saw from retailer JC Penney’s recent downfall in search rankings, using ‘black hat’ SEO tactics and gaming search is considered deceptive and ‘tantamount to cheating’ by Google. J.C. Penney said that it had no idea that this was happening and fired its SEM agency right away. But the retailer’s search ranking had already been “adjusted” by Google, and the damage was done. These sort of… → Read More
Sequoia Capital has invested ‘multiple millions of dollars’ in Milanoo.com, a China-based online retailer and wholesaler with a “passion for fashion”.
The proceeds of the financing rounds will be used to strengthen Milanoo’s product supply system, optimize its online shopping platform, allow it to lower its prices and to hire more people. → Read More
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