OKCupid, a free online dating site, found that users were not only interested in creating and taking its tests to establish their compatibility with others. They were also using them for a range of plutonic purposes out of general curiosity about themselves and how they compared to friends.

So the site spun off a new web property called HelloQuizzy that serves as both a destination for user generated quizzes, and an engine for 3rd-party websites to integrate quizzes into their own services.

OKCupid Co-Founder Sam Yagan explains that HelloQuizzy is meant bring a whole new level of functionality to the quizzes you’ll find on sites like Quizilla, Quiz Farm, and Tickle (recently deadpooled). For example, quizzes can include rich media like YouTube videos and results are displayed through informative graphs.

Like CrazyBlindDate, another OKCupid spinoff for setting up blind dates, HelloQuizzy retains OKCupid’s playful design and character. It also shares the same business model: driving traffic back to OKCupid. When HelloQuizzy users sign up and take tests, the site learns more about them (the sign up process even bluntly asks whether they’re single). This gives HelloQuizzy the opportunity later to suggest how OKCupid might help them find love or lust.

OKCupid is also the first site to implement HelloQuizzy’s engine. Staring today, users who create quizzes on OKCupid will actually do so through HelloQuizzy. The quizzes are made available on both sites, and HelloQuizzy benefits from being seeded with the 35,000+ quizzes created on OKCupid to date. Other sites that want to implement HelloQuizzy’s engine are encouraged to contact the company for more details. They will be able to easily import and export quizzes since HelloQuizzy’s tests are based in XML.

Also check out Y Combinator startup MightyQuiz for another Web 2.0 take on quizzes. And be sure to take The Silicon Strength Test on HelloQuizzy to show off how closely you’ve read TechCrunch over the past three years.

The fledgling startups listed below will present their ideas and initial products to investors at this spring’s Y Combinator Demo Day on March 18. Of the 19 companies in this batch, 10 have already launched and only one remains in stealth mode. Most of them have been in development for only three months.

Chatterous

Chatterous connects various forms of communication so that people can message each other regardless of the form they use most. Currently the service ties SMS, email, IM, and web together so that messages sent using one technology will be received by others using any of the other technologies. This works by setting up a group on Chatterous’s website and putting down all the ways your friends can be contacted. You can then start sending messages to them immediately, meaning that they don’t even have to change their own behavior all that much. Chatterous launched in public beta last week.

Addmired

Addmired provides the AddHer and AddHim social network widgets, both of which display two user profile pictures at a time and ask users to answer certain questions about them, such as “Who’s more popular?” The founders argue that their widgets are more appealing to social network owners than other widgets, because they help drive traffic within the social networks, not siphon traffic out of them. They look to establish service level agreements with some of the smaller social networks. We covered the service in February here.

Snaptalent

Snaptalent is an advertising network for job listings that uses IP detection to determine whether website viewers work or study at particular companies or institutions. It then displays listings from employers who want to attract workers from organizations known for their talent, such as Facebook or Harvard. See our review of the service from this week here.

RescueTime

RescueTime helps individuals and businesses track how they spend their time at the computer, and consequently, find ways to become more productive. The web-based dashboard charts application and website usage over long periods of time and shows you whether you’ve been reaching your goals. So far, 278 businesses have signed up for RescueTime for a total of 26,132 seats. See our review from last May here.

MightyQuiz

MightyQuiz is a user generated quiz destination and widget provider that we covered recently. Users are encouraged to answer trivia questions from a wide range of categories. They can also submit their own questions and embed them on their sites. The site is very sticky: the average session lasts 8 minutes (or 19 questions). As a comparison, the founders claim that Slate has an average session length of 4:22 and Wired has 3:34.

Tipjoy

Tipjoy is an easy micropayment system for the web. It has been designed to cut out the steps necessary for website visitors to leave small amounts of money for content publishers, such as bloggers. The Tipjoy button placed on a website asks for only an email address and by default registers a donation of 10 cents. The service is nearing 70,000 impressions per day and the founders are exploring different models for micropayments, such as employing them to finance high definition video on the web. We wrote about Tipjoy here.

8aWeek

8aweek promises to save you hours of time wasted each week on time-drain websites like Facebook and Drudge Report. The 8aweek browser toolbar will track your website usage, remind you of how much permitted time you have left on each restricted site, and even block you from particular sites once you’ve spent too much time on them. See our review from February here.

WebMynd

WebMynd provides a visual interface for reviewing your browsing history. The founders draw comparisons to Gmail – just as Gmail obviated the need to sort messages into folders by providing effective search and tagging, WebMynd renders it unnecessary to manually bookmark sites and organized them into folders because it’s easy to search and visually flip through the pages you’ve visited. WebMynd operates as a Firefox toolbar and has already indexed 8M page impressions. We wrote about them in January.

BaseShield

BaseShield will protect Windows PCs from malicious viruses and attacks by leveraging virtualization software. Its methods improve on existing anti-virus solutions by preventing all types of attacks, not just the recognized and documented ones. The service has yet to launch.

Insoshi

Insoshi is an upcoming white label social networking platform. It will differentiate itself from many of the other social networking platforms by taking a completely open source approach (think: WordPress of social networks). The software has yet to be released.

Mixwit

Mixwit describes itself as a combination of Slide and iTunes. While it has more ambitious long-term plans, it currently provides an easy way to make sharable mix tapes with songs found through the MP3 search engine Seeqpod.

Omnisio

Omnisio will help you annotate and share videos from any website. It will also add structure to the existing video content on the web. The service has yet to launch.

Deluux

Deluux aims to become a distributed Facebook, or an inverted Ning, by relocating the center of people’s online identities to their websites, which exist outside of any one social network. The service will facilitate the distribution of personalized content around the web and help drive traffic to these personal websites. It has yet to launch.

Wundrbar

Wundrbar wants to improve upon the search bar experience by providing users with powerful inline commands. The idea is reminiscent of YubNub but Wundrbar strives to appeal to a larger audience and to incorporate functionality that helps people manage their personal online accounts in addition to searching the web.

YumDots

YumDots wants to be the go-to mobile application for finding places to eat when out on the town. Its emphasis on using interactive maps to display information about local restaurants makes it more efficient than other mobile review services like Yelp’s. The service has yet to launch.

280 North

280 North will debut with a web-based PowerPoint clone called “280 Slides” that strives to mimic the desktop experience and features the ability to export presentations to PowerPoint format. The founders’ longer term goals consist of providing a JavaScript-based development framework for building desktop-like applications for the web. None of these services, however, have been launched yet.

Kirkland North
Kirkland North wants to take an infectious campus-wide game popular at Yale and Harvard last year and spread it to other campuses around the country. The Risk-like game pits sections of campuses against each other in a virtual battle for university-wide domination. While the founders have plans to roll out an integrated solution that can serve many institutions at once, they are currently rolling out individual versions of their online service, such as one for Stanford that launched only two weeks ago and already involves 20% of the campus.

Joberator
Joberator will help employers find developer talent by encouraging computer science students to refer their developer friends, of whom they have more intimate knowledge than any professional recruiter. Incentives for personal referrals are created by employers who list the bonuses they will pay to pay those who recommend candidates eventually hired. The service has yet to launch.

Y Combinator startup MightyQuiz just launched with the intent of bringing user generated content to quizzes.

The concept is straightforward: users can write their own quiz questions on any topic (e.g. “Aside from English, what is the second official language in New Zealand?” Answer: “Maori”). These are then categorized, answered, rated, and commented on by other users, who can pass time by going through them one after another.

The creators have implemented all of the social features we’ve come to expect from Web 2.0: user profiles, top contributor lists, most popular quiz questions, and widgets. We’re told that one potential monetization strategy will come from white labeling the service for use on traditional media sites that need ways to engage users. For example, Rolling Stone could encourage their online readers to contribute questions about the history of music.

While the service is mainly for entertainment in its current form, it could also be tailored for educational purposes. The topics of history and science are two natural fits for a tool like this. As apparently is Seinfeld (see pic).