Brands may be pouring money back into online display advertising, but that doesn’t mean that display advertising works or won’t be replaced by something else in the next few years. Will it be social, mobile, or something else? At TechCrunch Disrupt NYC, we’ll get into this debate with three of the best operators in online advertising: Facebook’s new VP of Global Advertising Carolyn Everson… → Read More
Mike Walrath spent his career at online advertising, first at Doubleclick and then at Right Media, where he was CEO before selling it to Yahoo for $850 million in 2007. Now he’s back in the game, investing his own money in startups and launching new ones. But he as an investor, he’s not putting money into ad tech startups. In the Founder Stories video above, he tells host Chris Dixon, “The… → Read More
One of the largest exits of a venture-backed company based on the East Coast was when Right Media sold to Yahoo for $850 million in 2007. In this episode of Founder Stories, Mike Walrath tells host Chris Dixon how Right Media got started in the middle of the online ad bust, lost its biggest customer and almost went out of business, just before it launched its eventual business idea of an online… → Read More
Mike Walrath “was supposed to write novels.” Instead, he got int digital ad sales, started Right Media, which became an online ad exchange that he sold to Yahoo in 2007 for $850 million. In this Founder Stories video, he answers some rapid fire questions from host Chris Dixon about startup advice, hiring, and investing.
“Don’t try to solve a problem that you don’t fully understand,” he warns… → Read More
Local advertising startup Yext has a new chairman, Michael Walrath. Walrath was the founder and CEO of Right Media, an online advertising exchange which he sold to Yahoo for $850 million in 2007. Since then he’s been investing and starting other projects. One of his biggest investments is Yext, where he is the largest individual shareholder outside the company.
Walrath became a board member of… → Read More