Following the earthquake in Haiti, mobile fundraising via texting exploded; with over $40 million raised via text messaging alone. With the massive success of the Haiti campaign, mobile donations are now being used to raise funds for the victims of the 8.8 magnitude earthquake that shook Chile over the past weekend.
Mobile giving is fairly simple; you text a keyword to a code on your phone and a… → Read More
As the tragedy from last week’s earthquake in Haiti continues to unfold, the Red Cross and other relief organizations have now raised more than $20 million via text message donations, which is about 10 percent of the $210 million total raised so far. The text donations have been doubling at a rapid pace, from $5 million last week to $10 million to more than $20 million today. As more and more… → Read More
One of the reasons text messaging is so popular is because it’s so simple. Anyone with just about any kind of mobile device can do it. And that’s why it was ingenious when the Obama administration set up a special number and got the major U.S. carriers on board to allow people to very easily donate $10 to the Red Cross to help with the disastrous situation in Haiti following a major earthquake. So… → Read More