For any web-based small business or startup, there is a plethora of online real-time business data, such as page views, ad impressions, financial information, that need to be tracked frequently. TechCrunch50 startup Metricly, which launched at the Business Applications session, helps online businesses create easy-to-use dashboards to track their key metrics and better understand their business.

Metricly actually pulls in data from different sources, including financial systems, web analytics, social media and CRMs, and then provides dead- simple tools to create custom graphs and dashboards based on that data. So for example, users can see unique visitors, ad sales broken out by inventory, ad impression and CPMs, and more. Metricly will graph all this data, letting users easily see the ebbs and flows of this information and filter information. → Read More